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September 27, 2011

Triggering Rich Snippets from rel=”author” attributes.

Although rankings are important for SEO, once you have them, persuading more visitors to click through to the website is the next step towards the ultimate end goal of increased sales/conversions. One of the ways that you can improve the click through rate from the search engine results pages (SERPs) is to attract attention and […]




July 12, 2011

Bruce Clay SEO Hot Tub 24th June 2011

Over the last few weeks, there have been a lot of changes happening within the industry.  Search engines have been upping their game on the SEO side of things and Google have also unveiled their social network baby to the world. Here’s a snapshot of what’s new in June 2011. 2nd June – Google, Bing […]




April 4, 2011

SEO Hot Tub – 25th March 2011

Welcome to another SEO Hot Tub session, bringing you the latest in SEO from around the world. Major topics include how to keep your product pages SEO friendly, a close look at the performance of Yahoo Search Direct, and a study into the ranking of videos in universal search. 10 Tips to Keep Your Product […]




January 20, 2011

Youtube Optimisation

Happy 2011 to all the viewers out there! The following post has some juicy tips for optimising your YouTube channel. Enjoy! Channel settings recommendations First up, take this chance to fill up all the details in your channel! Optimise your channel description and the “About me” section with relevant keywords. The channel description is like […]




November 25, 2010

SEO Hot Tub – 19th of November

Another energy-packed two weeks have passed at Bruce Clay and as always we’ve got the juiciest information for you all. Here are the top stories from this week’s SEO Hot Tub. The Effects of Page Previews in SERP’s With the introduction of Page Previews in Google, there may be an effect on click-throughs based on […]




November 1, 2010

Keyword Research using Google Products

We all know keyword research is an important step in the search engine optimisation process. There are more blog posts teaching us how to conduct keyword research than we can poke a chopstick at. While the majority may be helpful to a degree, many involve the use of tools that we have to fork out […]




September 23, 2010

SEO Hot Tub 17th September 2010

Welcome to another round of the Bruce Clay SEO Hot Tub. It has been tumultuous to say the least. The topics covered in this session include Google Instant, Google Indexing, SVG files and Weighted Sorting for Google Analytics. Google Instant The most ‘quacked’ topic of the week goes to Google Instant.  Google introduced a new […]




August 24, 2010

Facebook Marketing – Facebook Page Optimisation

This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you. Overview of Social Media Optimisation (SMO) Social media has been growing at an amazing pace and Bruce Clay has been looking into […]




July 12, 2010

SEO Hot Tub – 12th July 2010

We have 3 topics to share from our SEO Hot Tub: How to optimise offline assets for online, the Google Webmaster combined Sitemap option and BP using social media to manage major crisis. How to Optimise for PDFs, TV and Press Releases Ever thought of doing key word research for your television interviews? How about […]




June 28, 2010

SEO Sharing Session – 25th June 2010

sharing-session

Welcome back to our most popular segment of the blog: our bi-weekly Sharing Session *drumroll*. (Well, within the Bruce Clay office at least. Anyone else who enjoys this segment, please do let us know, and drop a comment if you have some free time). Alright, it’s time to see what’s been happening in the world […]




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