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Bruce Clay, Inc. Blog - 3/6 - Chelsea Adams

Chelsea Adams

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Chelsea Adams is a long-distance cyclist, aspiring cob house builder, schema/analytics/algorithm obsessor and senior content writer at Bruce Clay, Inc. Chelsea would love to be stuck on an island with Avinash Kaushik, Ben Folds, Geoff Lawton and the world's largest Apples to Apples deck.

Posts by Chelsea Adams


February 6, 2014

11 Technical SEO Elements to Help Your Site Win a SERP Rank Gold Medal

Like the sizable number of factors that contribute to whether an athlete is able to snag the gold for her home country, there’s a corresponding list of ranking factors that contribute to whether a web page is able to beat out the competition and seize the golden first SERP spot.

At the top of both those lists not to be overlooked is qualifying to compete. For athletes this means training and paper work; for optimizers this means technical SEO. In both cases, you can’t just show up before a series of met requirements deem you eligible to stand at the starting line.

Make sure you content gets to the game on time with this 11-point technical SEO guide.




January 29, 2014

6 Lessons You Can (and Should) Learn from Matt Cutts’s Boss, Amit Singhal

Amit Singhal speaking at SXSW 2013.

Amit Singhal is funny, he loves his life, he loves his job, he’s a founding father of the modern search industry, and to say he’s kind of a big deal is a grave understatement.

In March 2014 Danny Sullivan will lead a keynote chat with Amit at SMX West in San Jose.

In anticipation of this SMX hour of power, I reviewed the last keynote interview Mr. Singhal had with Internet marketing mogul Guy Kawasaki at SXSW 2013. Below are six lessons I learned from listening to Amit Singhal talk shop for an hour; all of which will help you do your job better, and two of which (the first and the last) may even make you a better person.

Read 6 Lessons You Can (and Should) Learn from Matt Cutts’s Boss, Amit Singhal.




January 23, 2014

Google is Not Currently Considering Social Signals, But Change Could Be On the Horizon

Still shot of Matt Cutts From a recent Webmaster Tools Video

“Are Facebook and Twitter signals part of the ranking algorithm?” According to a Google Webmaster Help video Matt Cutts released yesterday, the answer is a very definitive no (for right now).

Learn what Cutts has to say about social signals and their affect on ranking in 2014, correlation versus causation, and how the future of Web identity could very well change everything.

Read Google is Not Currently Considering Social Signals, But Change Could Be On the Horizon.




January 20, 2014

5 Ways to Leverage the “Always-On Google Zeitgeist” – Google Trends

comparing-query-activities-in-google-trends2

Google calls Trends an “always-on Google zeitgeist.” Usually when a brand uses a grandiose word like zeitgeist to describe itself I can’t resist an eye roll. In this case I did something more like an eyebrow roll as it struck me like an epiphany how spot-on the word “zeitgeist” is to describe the Trends tool.

Learn more about why you should consider Google Trends much more than just a state-by-state LeBron James peak interest analyzer in 5 Ways to Leverage the “Always-On Google Zeitgeist” – Google Trends.




January 9, 2014

Why J.D. Salinger Doesn’t Need Keyword Research, But You Do

Keyword-Research-Book-Not-by-JD-Salinger

J.D. Salinger didn’t care if people read what he wrote; he didn’t care if his writing was relevant to his audience’s needs, or if it solved their problems; he didn’t want you to easily find what he’d written. For all these reasons J.D. Salinger does not need keyword research.

J.D. Salinger could pull ideas from the sky and write about whatever he wanted because he wrote for himself and his safe and the wants and wishes of his reader didn’t affect his bottom line.

Now, you on the other hand. If you’re reading this blog you probably do care whether people read your content. You understand that creating content no one reads is a drag. And, actually, aside from plain hurting your soul, you understand that content that goes unread is also a huge waste of time and money.

For content creators looking to create relevant content that gets in front of the right audience at the right time the information yielding from keyword research should be considered pure marketing-strategy gold.

Read on for why “Strings Not Things” makes keyword research more important, not less in Why J.D. Salinger Doesn’t Need Keyword Research, But You Do.




January 3, 2014

10 Ways to Make Your Content Marketing Strategy Work Harder For You In The New Year [PDF]

content marketing strategy 2014

SEO isn’t dead and content marketing isn’t a fad. In fact, today 9 in 10 organizations market with content, and 78% of marketers believe custom branded content will become more important in the next year. With “the next year” being now. 2014. Is your content marketing strategy ready for 2014? Below is a 10-step kick-start list […]




December 18, 2013

How to Find Niche Influencers in Google+, Twitter and the World at Large

smx-conference-agenda-red2

In a recent Google+ article I mentioned that it is a good idea to work on engaging your niche influencers in hopes of them, someday, engaging you back or sharing your content with their audience.

In response to this last part, I received an excellent question in the comments section:

“We would love to reach out and engage with our niches Google+ ‘thought leaders’ but we don’t know how to go about finding them. The best we can do is other companies engaged in our business but since they are competitors, they don’t quite fit the bill. Do you have any thoughts or advice on how one can accomplish this?”

Talk about putting the cart before the horse, Adams! How can you engage influencers if you don’t know who your influencers are?

I love this question. I loved it then, and I love it now.

Here’s a spruced up recap of what I told Ken from North Carolina.

Read How to Find Niche Influencers in Google+, Twitter and the World at Large.




December 16, 2013

Christmas Content Marketing Book Giveaway

content marketing book giveaway

The countdown to Christmas has begun and co-authors Bruce Clay and Murray Newlands are getting in the spirit by giving away a copy of their new content marketing book Content Marketing Strategies for Professionals every day from December 16 through December 25, 2013.

The giveaway launched Friday 12/13 on the Bruce Clay, Inc. Facebook page and will reward a new Facebook fan with a book every day for 10 consecutive days. There is no purchase necessary to enter.

To enter the book giveaway visit the Holiday Book Giveaway app at Facebook.com/BruceClayInc.




December 10, 2013

3 Client Communication Tactics That Keep Everyone on the Same Page

Client-communication-Small-Square

A couple weeks ago I found myself in a Twitter chat (#SEOChat) discussing amongst my peers SEO mistakes and the lessons we’ve taken away from our wrong turns.

As it turns out, the SEOs in the chat didn’t need a bunch of different solutions to solve a bunch of different problems; they just needed one common solution — improved communication

Here are three communication tactics we implement at Bruce Clay, Inc. that you might find easy to apply and useful in your own work.

Read more of 3 Client Communication Tactics That Keep Everyone on the Same Page.




November 14, 2013

How Ray Ban is Using Music, Architecture and the Human Experience to Sell Sunglasses

Ray Ban Logo

I love when I come across a utilitarian brand like Ray Ban who, despite selling a product that doesn’t naturally lend itself to content creation (who wants to read dozens of articles about sunglasses?), has a content marketing strategy that is engaging, memorable, and, more or less, killing it.

Ray Ban LogoThe trick? Excellent storytelling that aligns the brand with the target market’s deeper interests. Or — in Ray Ban’s case — using music, architecture and the human experience to sell sunglasses.

Read on for two takeaways from Ray Ban’s content marketing strategy that we can all learn from.




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