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Bruce Clay Blog - 4/6 - Chelsea Adams

Chelsea Adams is a senior content writer at Bruce Clay, Inc. A long-distance cyclist, aspiring cob house builder, and schema/analytics/algorithm obsessor, Chelsea firmly believes that the application of content marketing and SEO best practices can improve your SERP rank as well as your marriage. Chelsea would love to be stuck on an island with Elmore Leonard, C.C. Chapman, Ben Folds, a banjo, and the world's largest Apples to Apples deck. Follow Chelsea on Twitter (@ChelseaBeaAdams) or .

Posts by Chelsea Adams


October 28, 2013

35 Takeaways From the Linkdex eBook “Rethink Your Content Marketing”

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Holy content marketing! If every tangible takeaway from the 214-page Linkdex “Rethink Your Content Marketing” eBook were a dollar I’d be doing the backstroke in hundos like Scrooge McDuck right now. That said, since time is money, I thought I’d save you some by offering my top 35 takeaways from the first 100 pages of […]




October 24, 2013

How a Google+ Strategy Can Help Get You to Page One in the SERPs

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I have found myself reading a lot of content in or through Google+ posts lately. And not because I am going to Google+ seeking content. I don’t go to the Google+ content – the Google+ content is coming to me via page one of my Google Search Plus Your World results.

Forget link building; I say we shift gears and start focusing on circle building!




October 17, 2013

Code Typo In Google Analytics Demographics and Interests Reports Snippet

GA Demographic reports DC.js code

Warning! If you have it on your to-do list to get your Google Analytics account up and running with the new Google Analytics Demographics and Interests reports be aware that there is a sneaky apostrophe in the DC.js code snippet supplied on the Enable Demographics and Interests Google Analytics Help page that should be a single quote.

Read more of Code Typo In Google Analytics Demographics and Interests Reports Snippet




October 9, 2013

What Is SEM, and Does SEM Include SEO?

SEM and SEO bubbles2

At a recent gathering of marketing professionals and people interested in learning about Internet marketing, I was surprised by the number of people asking me to confirm that their understanding of “SEM” was accurate.

While the term itself seems basic, this question isn’t a bad one as the definition has in fact changed in the dozen or so years since its coining.

SEM is often used to describe paid search marketing initiatives and yet you’ll often see uses that suggest it’s an overarching term for all search marketing efforts, begging the question I’ve heard more than once, “Isn’t SEO a part of ‘search engine marketing,’ too?”

Get the answer. Read more of What Is SEM?




October 3, 2013

SMX East Conversation: Where’s SEO Going In 2014? (#smx #32A)

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Three panel experts, including Duane Forrester from Bing and Brian White from Google, discuss the future of SEO and what how we should approach optimization in 2014.

Read more of SMX East Conversation: Where’s SEO Going In 2014?.




YouTube Optimization Tips (#smx #31C)

SMX East 2013 Sponsor

Learn how to connect YouTube and Google Analytics, how to optimize videos for universal search & more in this SMX East YouTube optimization session.

Read more of YouTube: Optimization Tips .




October 2, 2013

The Coming “Entity Search” Revolution (#smx #24C)

SMX East 2013 Sponsor

Three expert panelists discuss entity search, including what it is, how it affects SEO strategy, and what the future of sematic optimization looks like.

Read more of The Coming “Entity Search” Revolution .




The Why and How of Structured Data Markup Superstars (#smx #22C)

SMX East 2013 Sponsor

Three SMX East panelists discuss how to effectively used structured data to improve search visibility for articles, products, local and other content formats.

Read more of The Why and How of Structured Data Markup Superstars




Prioritizing Your Search Marketing Efforts (#smx #21B)

SMX East 2013 Sponsor

Two SMX East presenters offer four ways to approach SEO and PPC prioritization to help you tackle projects that offer the most bang for the buck first.

Read more of SMX Boot Camp: SEO Friendly Web Design




October 1, 2013

SMX Boot Camp: SEO Friendly Web Design (#smx #14A)

SMX East 2013 Sponsor

Ah. This is a good one. In this session Shari Thurow (@sharithurow, Founder and SEO Director at Omni Marketing Interactive) will be showing us how to create search engine friendly sites that can be read and indexed by search spiders, but are also equally appealing to human visitors. A great resource for those dealing with, ahem, I mean… highly respecting the feedback of web designers who aren’t convinced you can have SEO friendly web design without compromising user experience.

Yay for SEO and UX working together, and yay for educating entire teams on the value of both! Let’s go.

Read more of SMX Boot Camp: SEO Friendly Web Design.




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