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Bruce Clay, Inc. Blog - 5/6 - Chelsea Adams

Chelsea Adams

Twitter icon @ChelseaBeaAdams on Twitter

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Chelsea Adams is a long-distance cyclist, aspiring cob house builder, schema/analytics/algorithm obsessor and senior content writer at Bruce Clay, Inc. Chelsea would love to be stuck on an island with Avinash Kaushik, Ben Folds, Geoff Lawton and the world's largest Apples to Apples deck.

Posts by Chelsea Adams


October 1, 2013

Life Beyond Google: Diversifying Your Digital Marketing to Increase Organic Traffic (#smx #12B)

SMX East 2013 Sponsor

I’ve got my cookie and it’s go-time for session two in the SMX East 2013 SEO Track. Search Engine Land and Marketing Land Editor In Chief Matt McGee (@mattmcgee) is our moderator. This session is all about Life Beyond Google! How to make connections, drive traffic, and make the big bucks all while taking our heads just an inch or so out of the keester of Google for a minute.

Read more of How To Increase Organic Traffic by Diversifying Your Digital Marketing.




Penguin-proof Link Building Tactics (#smx #11B)

SMX East 2013 Sponsor

I’m wide awake, it’s morning. Good album; great way to start the day. Breakfast is done and I’m ready to kick off SMX East right with a session on link building best practices and tactics to avoid.

Here’s the description from the Agenda – or skip right to the live blog goodness.

Penguin-proof Link Building (#smx #11B)
Link building remains a lynchpin SEO tactic, but in a post-Penguin world you have to be cautious. This session discusses the link building tactics you should apply in order to thrive, while everyone else is worried about disavowing links. You’ll also learn about common link building methods that may be harmful, and how to avoid the “Penguin trap” of having links work against you.

Read more of Penguin-proof Link Building Tactics | #SMX East 2013 Live Coverage.




September 30, 2013

What is the Facebook Algorithm?

Facebook sign on Willow Road

The Facebook algorithm takes into consideration engagement interactions, relevance, timeliness, and thousands of other weighted factors in an effort to populate a user’s news feed with more of the stuff they want (as inferred by Facebook), and less of the noise.

Unlike Twitter where every tweet you make automatically enters the Timeline of every person that follows you, on Facebook the content that shows up in an individual’s News Feed is dictated by an algorithm. If someone Likes your Page (or befriends you if you have a Profile rather than a Page), you’ve simply crossed the first barrier of earning a position in that user’s News Feed.

In a sentence, the Facebook algorithm weighs factors to determine on a post-by-post basis whether a post is qualified to pass into an individual’s News Feed. For more on EdgeRank and the Facebook algorithm, read What is the Facebook Algorithm?




September 27, 2013

#SMX East 2013: Liveblog Schedule and Where to Find Bruce Clay

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With 62 live sessions, two keynotes, six hands-on workshops, and three social soirées, the SMX East search marketing cup overfloweth with opportunity for education and networking. Have you seen the New York agenda yet?? As a content writer who not only wears, but is incredibly tickled by, her Matt Cutts Debunking Flowchart Search Engine Land t-shirt, I’m pretty […]




September 18, 2013

What Is Google PageRank and How Is It Earned and Transferred?

PageRank

When a user types in a search query, the search engine’s number one goal is to return results that are high-quality, relevant, and able to best give them what they want. One of the 200+ factors Google takes into consideration to determine which web pages best fit the bill is PageRank.

What is PageRank? PageRankPageRank is a link analysis algorithm used by Google to determine the reliability, trustworthiness, and overall significance of web pages and websites.

Read more of What Is PageRank and How Is It Earned and Transferred?




September 12, 2013

4 Thank You Page Examples That Got It Right

ClickZ newsletter thank you page example

Sometimes the best epiphanies come from looking at the work of others. To help inspire your a-ha moment this case study highlights the best parts of four stellar thank you page examples that got it right.

Read more of 4 Thank You Page Examples That Got It Right.




August 23, 2013

Why Yahoo!’s “30 Days of Change” Reminds Me of OJ Simpson, and 4 Ways They Could Have Done It Better

Triptic showing Oj Simpson, Rebecca Black, and a Yahoo! logo

Looking at the 17 logos that have come out of Yahoo!’s “30 Days of Change” and the commentary surrounding the campaign, I can’t help but think of two things: OJ Simpson’s BitTorrent-leaked book If I Did It and Rebecca Black’s song Friday. I think of the former — a book telling a hypothetical back-story of real […]




August 20, 2013

August 2013 Ushers in Major Facebook and Twitter Search Upgrades

Twitter search drop-down showing like connectivity

This month Twitter and Facebook kicked off two major search initiatives that show they are both ready and willing to join the era of multimedia personalized search.

Both the new Twitter and Facebook search experiences emphasize making new connections, and are deeply rooted in returning visual results based on social history and the activity of personal connections. That said, where multimedia mixed results make the new Twitter Web search feel almost like rich Google Universal search, Facebook’s emphasis on location- or suggestion-based search phrases make Graph Search feel more discovery-oriented and reminiscent of the recently-upgraded Google Maps App experience.

Read more of August 2013 Ushers in Major Facebook and Twitter Search Upgrades.




July 31, 2013

The New Google Maps App: 5 Reasons Local Businesses Should Care

Google Maps app HomeScreen Explore feature - red callout

This month Google released new Android and iOS versions of the Google Maps app. If you are a local business owner interested in first-time and return patronage, this affects you. Here are five reasons why, and five-plus things you can do to get your brand represented above the competition.

Continue reading The New Google Maps App: 5 Reasons Local Businesses Should Care




July 18, 2013

4 Ways to Optimize Your Facebook Page for Search

AdWords showing keyword research numbers for Facebook search queries

How do you optimize your Facebook Page for search? The trick is to analyze what public-facing Facebook content Google shows when, how this content is displayed in SERP results, and what influences determine rank, and then base your Facebook and content optimization strategy on your findings.

In this post we cover a four-step process to optimize your Facebook Page so it stands out among search results:

1. Make Engagement and Fanbase Growth a Priority
2. Influence Your Meta Description By Completing Your About Section
3. Optimize the Content You Put In Your Timeline
4. Build Apps To Get More Links Above The Fold and Direct Traffic

Read more of 4 Ways to Optimize Your Facebook Page for Search.




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