Bruce Clay, Inc. Blog - 5/7 - Chelsea Adams
Chelsea Adams is a long-distance cyclist, aspiring cob house builder, schema/analytics/algorithm obsessor and senior content writer at Bruce Clay, Inc. Chelsea would love to be stuck on an island with Avinash Kaushik, Ben Folds, Geoff Lawton and the world's largest Apples to Apples deck.
Posts by Chelsea Adams
October 17, 2013
Warning! If you have it on your to-do list to get your Google Analytics account up and running with the new Google Analytics Demographics and Interests reports be aware that there is a sneaky apostrophe in the DC.js code snippet supplied on the Enable Demographics and Interests Google Analytics Help page that should be a single quote.
October 9, 2013
At a recent gathering of marketing professionals and people interested in learning about Internet marketing, I was surprised by the number of people asking me to confirm that their understanding of “SEM” was accurate.
While the term itself seems basic, this question isn’t a bad one as the definition has in fact changed in the dozen or so years since its coining.
SEM is often used to describe paid search marketing initiatives and yet you’ll often see uses that suggest it’s an overarching term for all search marketing efforts, begging the question I’ve heard more than once, “Isn’t SEO a part of ‘search engine marketing,’ too?”
Get the answer. Read more of What Is SEM?
October 3, 2013
Three panel experts, including Duane Forrester from Bing and Brian White from Google, discuss the future of SEO and what how we should approach optimization in 2014.
Read more of SMX East Conversation: Where’s SEO Going In 2014?.
Learn how to connect YouTube and Google Analytics, how to optimize videos for universal search & more in this SMX East YouTube optimization session.
Read more of YouTube: Optimization Tips .
October 2, 2013
Three expert panelists discuss entity search, including what it is, how it affects SEO strategy, and what the future of sematic optimization looks like.
Read more of The Coming “Entity Search” Revolution .
Three SMX East panelists discuss how to effectively used structured data to improve search visibility for articles, products, local and other content formats.
Read more of The Why and How of Structured Data Markup Superstars
Two SMX East presenters offer four ways to approach SEO and PPC prioritization to help you tackle projects that offer the most bang for the buck first.
Read more of SMX Boot Camp: SEO Friendly Web Design
October 1, 2013
Ah. This is a good one. In this session Shari Thurow (@sharithurow, Founder and SEO Director at Omni Marketing Interactive) will be showing us how to create search engine friendly sites that can be read and indexed by search spiders, but are also equally appealing to human visitors. A great resource for those dealing with, ahem, I mean… highly respecting the feedback of web designers who aren’t convinced you can have SEO friendly web design without compromising user experience.
Yay for SEO and UX working together, and yay for educating entire teams on the value of both! Let’s go.
Read more of SMX Boot Camp: SEO Friendly Web Design.
I’ve got my cookie and it’s go-time for session two in the SMX East 2013 SEO Track. Search Engine Land and Marketing Land Editor In Chief Matt McGee (@mattmcgee) is our moderator. This session is all about Life Beyond Google! How to make connections, drive traffic, and make the big bucks all while taking our heads just an inch or so out of the keester of Google for a minute.
I’m wide awake, it’s morning. Good album; great way to start the day. Breakfast is done and I’m ready to kick off SMX East right with a session on link building best practices and tactics to avoid.
Here’s the description from the Agenda – or skip right to the live blog goodness.
Penguin-proof Link Building (#smx #11B)
Link building remains a lynchpin SEO tactic, but in a post-Penguin world you have to be cautious. This session discusses the link building tactics you should apply in order to thrive, while everyone else is worried about disavowing links. You’ll also learn about common link building methods that may be harmful, and how to avoid the “Penguin trap” of having links work against you.