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June 1, 2010

Social Media Marketing Essentials for the Small Business Web Presence

This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Digital marketing resources.

Author: Jeff Toler
Category: SMM

The ever-changing paradigm of Digital marketing has greatly advanced a relatively recent phenomenon called social media marketing. In the broadest sense of the term, social media marketing (SMM) can and usually does embrace a number of outlets including: tweeting, blogging, viewer-supplied content sites, (such as Facebook, MySpace and YouTube) email campaigns and cell phone texting (SMS.)

Social Media Marketing Essentials for the Small Business Web Presence.




Social Media for Small Business

This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Digital marketing resources.

Chris Harmon
Category: SMM

The first thing you have to realize when using social media is that you can’t just delegate it to the youngest person on your staff and assume you will connect with your customer. If your customer is following you, they are going to need to feel they are interacting with someone near the top of the company food chain.

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SEO for Small Business: Building a Foundation

This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Digital marketing resources.

Author: Chris Harmon
Category: SEO

SEO is a foundation of a good site. It’s not something that should be offered as an add-on expense. A properly developed site will perform the best-practices basics of SEO from the start.

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Get Over Your SEO Commitment-phobia and Take the Plunge

This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Digital marketing resources.

Author: Jennifer Van Iderstyne
Category: SEO

Two words, small businesses: Buy In. Seriously. That’s my advice. I realize that may sound too trite to be legitimate, but it’s real. The best way to improve your online presence is to make a commitment to pursuing one. You may think you have, but have you, really? Because the biggest thing holding most businesses back from achieving their online goals is simply a lack of real dedication to the cause. Most businesses are still only able to see Search Engine Optimization in terms of a quick fix, a one shot deal, or something worth dabbling in every few months. But when someone starts saying words like “long haul” and “on-going process” they panic.

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Thinking Outside the Bot

This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Digital marketing resources.

Author: Dvir Weininger
Category: SEO

Sometimes, attempting to explain the concept of SEO to the small business owner can be an exercise in futility. The SEO professional must realize the small business owner might not understand technical jargon, or “geek speak” well enough to not be a bit apprehensive about the concept of SEO; that’s why “thinking outside the bot” is so important.

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SEO for Small Business: Get an SEO Primer

This article is a submission to the Small Biz Discovery Contest and part of our commitment to serve the small business community with quality Digital marketing resources.

Author: Brent Rangen
Category: SEO

SEO (Search Engine Optmization) is not a new fad. As long as there have been search engines, there has been someone trying to exploit weaknesses of search engines. Keyword stuffing, cloaking, link exchanges, link wheels, and spamming have been around for years. SEO has evolved into something much more since then. Why? Because Google has evolved into something much more. Those strategies were used when search engines didn’t do much. But that was back when MTV had music videos and celebs had to actually use a publicist to communicate with the public.

Read more of SEO for Small Business: Get an SEO Primer.




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