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Bruce Clay, Inc. Blog - dodell

Posts by dodell


February 14, 2011

Buying Links and Search

SEO or search engine optimisation is increasingly becoming incorporated into online marketing strategies as an efficient and effective way of driving relevant traffic to a website.  A part of ranking well in search engines is the number of back links and anchor text from other websites. According to Jeremy Bolt a Director of Bruce Clay […]




November 21, 2010

Calculating the ROI of SEO

As search marketers, one of the most common questions we get asked is: How do you calculate the return on investment (ROI) from a search engine optimisation (SEO) project? These questions come from a number of sources including those looking to: Justify spend on a new SEO project. Increase spend on an existing SEO project. […]




June 21, 2010

Universal Search Occurrences and Types in Google.com.au

Universal search result

Recently, we noticed many more Universal Search results appearing in the Google.com.au SERPs. We performed some testing on the number of occurrences and the type of Universal Search results to provide some actionable insights and data to back up our observations. In addition, we wanted to test what Marissa Mayer, the Google VP of Search […]




June 18, 2010

Four Ways To Make Pictures And Video Boost Your Ranking

I was recently interviewed for BNET Australia on search engine optimisation, specifically “Four Ways To Make Pictures And Video Boost Your Ranking”. The topics covered were: 1. Optimise all digital assets 2. Add Engagement Objects to landing pages 3. Use digital asset optimisation and distribution to improve online presence and visibility 4. Leverage traditional SEO […]




June 4, 2010

SEO update for May 2010

Paris - La Villette - Geode

This is an extract from an update sent out this month to clients to keep them updated on some of the key SEO changes and updates from our blogs, newsletter and Webmaster radio show. 1. SEO News Key news items for May: a) Google Mayday algorithm change Around the 28th April to 3rd May, Google […]




April 6, 2009

Search Engine Stats Australia and New Zealand by Bill Tancer, Hitwise.

The Day 2 opening keynote for SMX Sydney “The Australian Searchscape: All the Latest Stats About The Search Engines in Australia and New Zealand” is presented by Bill Tancer, General Manager Global Research – Hitwise. As the GM for Global Research, Bill leads a team of research analysts in the US, UK and Australia, providing […]




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