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Eric Smith, Senior SEM Manager, 3Q Digital

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April 25, 2014

New AdWords Feature: A Drill Down into Drafts and Experiments

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This week’s AdWords Performance Forum featured a lot of great new and upcoming features. It wasn’t much of a surprise to many advertisers that Google is continuing to focus on mobile and bid automation as two key areas of improvement, and updates here are likely to be very positive. One of the most exciting announcements, however, was the unveiling of “Drafts and Experiments.” As the name implies, there are two main product improvements here. 3Q Digital’s Senior SEM Manager Eric Smith takes a guest spot on the blog today to explain the new draft and experiment functionality.

Read more of New AdWords Feature: A Drill Down into Drafts and Experiments.




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