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Posts by irobinson


August 8, 2011

RSS for SEO – additional benefits of syndication

google rss icon

So I put together a blog a little while back about using RSS for SEO and a it got me thinking about the additional SEO benefits of having an RSS feed or your website or blog – and there are plenty, especially if you’re a blogger. Most blogs you’ll see have very prominent RSS logos […]




June 27, 2011

RSS for SEO

RSS for SEO icon

RSS (really simple syndication) is prevalent all over the web and if you’ve got a blog or a website with regularly updated content you’ve probably already  implemented it – and to that we say, excellent, and here’s why. Getting your website a presence on the first page of Google is pretty much a constant challenge. […]




May 24, 2011

Google Interface Testing – SEO Hot Tub 13th May

Not new news but still interesting, there have been some screenshots circulating around some of our favourite SEO blogs of Google testings some new interface designs. This interface testing seemed to happen around the start of the month and there were a few different designs spotted in the wild. One of the key features across […]




May 20, 2011

Calculating Impressions

A couple of months back I wrote a post on how to use Microsoft Excel when calculating search engine visibility percentage (SEV%). This is useful for visualising how you rank for your keywords compared to your competitors. The problem with this method of presenting data is that, while it may make perfect sense to SEO […]




March 9, 2011

Calculating Search Engine Visibility Percentage

Love it or hate it Excel is one of the most useful applications for SEO reporting. An essential function that we utilise it for at Bruce Clay Australia are for calculating “Search Engine Visibility Percentage” for client and competitor websites. Search Engine Visibility Percentage Search Engine Visibility Percentage (SEV%) is a very simple calculation that […]




February 21, 2011

SEO Update – January 2011

Welcome to our monthly search engine optimisation (SEO) update for February 2011. This update highlights key news in the SEO industry during January 2011, key SEO related blog posts from our bloggers in the US and Australia and key articles covered in our global newsletter. Please note that we have both one-day and three day […]




January 13, 2011

SEO New Year’s Resolutions

I was recently reading a nice post on Search Engine Roundtable outlining a few choice items that experienced webmasters were adding to their search engine optimisation checklists for 2011. Since it was a pretty nice checklist I thought I’d repost it here with some edits, explanations, removals and additions of my own. Update copyright notice […]




November 30, 2010

SEO Mo Growers

Alas, Movember has come to a close and all the SEO Mo Growers are clean shaven again. The office is already missing that certain touch of class brought about by 5 mustachioed gentlemen, but sadly all good things must come to an end. The SEO Mo Growers team was able to raise $465 for prostate […]




November 18, 2010

SEO Hot Tub – 5th of November

Last week’s Bruce Clay SEO Hot Tub was a lengthy one, the hot topic of the day was the recent change to Google Local Search—we’ve already covered at length over on this post, Google Local – big changes, so check it out over there. Other highlights of the session were: Google Instant becomes available on […]




November 4, 2010

SEO Mo Growers

Clients of Bruce Clay may have noticed that the gents of the SEO team have been looking a little unkempt this past week. While some may speculate that it is the fallout of our recent Melbourne Cup celebrations, that is however not the real reason. The real reason is that it’s Movember! Movember is about […]




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