John Alexander, SEO Analyst
John is an SEO Analyst and occasional contributor to the BCI Blog. His love of good writing led to a B.A. in philosophy and literature; his passion for education informs his own writing. John sees SEO as a way of bringing technical skills and solid marketing wisdom together to build a better, content-rich internet.
Posts by John Alexander
October 16, 2014
On September 22, the Google Research Blog announced Structured Snippets, a feature that “incorporates facts into individual results snippets in Web Search.” What it amounts to is elements from an HTML table being shown right in the SERP. If this sounds at all like Structured Data, it should. Sort of. Google displays data from your website on their results page, yet it doesn’t require schema markup or any other specialized coding. All you need is a table. Oh, and relevant data.
August 18, 2014
A major facet of SEO is convincing search engines that your website is reputable and provides real value to searchers. And for search engines to determine the value and relevance of your content, they have to put themselves in the shoes of a user.
Now, the software that looks at your site has certain limitations which SEOs have traditionally exploited to keep certain resources hidden from the search engines. The bots continue to develop, however, and are continuously getting more sophisticated in their efforts to see your web page like a human user would on a browser. It’s time to re-examine the content on your site that’s unavailable to search engine bots, as well as the reasons why it’s unavailable. There are still limitations in the bots and webmasters have legitimate reasons for blocking or externalizing certain pieces of content. Since the search engines are looking for sites that give quality content to users, let the user experience guide your projects and the rest will fall into place.
Read why you might want to block content from search engine bots and the SEO recommended way to do so in Nowhere Left to Hide: Blocking Content from Search Engine Spiders.
June 26, 2014
We’ve all heard the statistics: 2014 is the year when more people access the Internet on a smartphone than on a computer or laptop. Mobile design is the future. You don’t want your site left behind, but how exactly do you program for this increasingly mobile Internet? There are three main options, each with its own benefits and drawbacks.
- Option 1: Responsive Design
- Option 2: Dynamic Serving
- Option 3: A Mobile Site
In this post, I’ll break down your mobile-readiness options, giving you the pros and cons of each to help you choose the best path forward for your website. Read more of A Cheat Sheet for Mobile Design: Responsive Design, Dynamic Serving and Mobile Sites.