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Bruce Clay Blog - Jonah Stein

August 17, 2010

21 Secrets of a Top Converting Website — SES San Francisco

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This session began with a 30-minute technical delay because Bryan’s iPad bricked and his presentation needed to be downloaded, converted to PPT and put on the conference machine. Now in desperation, we are going to go through his brother’s version.

Webinar version is available on Market Motive, so don’t worry that he will be going very, very fast to do 21 secrets in 31 minutes.

Bryan starts with Q & A.

Do you customize landing pages for GEO?
Customized landing pages for each geographic region led to very high conversion for one of Bryan’s most successful customers. Use Google Maps and mashups to deliver localize, specific content.

Read more of 21 Secrets of a Top Converting Website.




Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat — SES San Francisco

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My humbling first attempt at live blogging, including Word freezing and losing half of Tami’s excellent presentation. [Editor's note: That just means you've got a battle scar, Jonah! Welcome to the club. :) Liveblogging is rarely pretty.]

Moderator:
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

Speakers:
Tami Dalley, Director, User Experience Optimization, ROI Labs
Marty Weintraub, President, aimClear
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

First up is the always entertaining Marty Weintraub. Cha-Ching: Marty Weintraub, President, aimClear.

Conversion reports, Yes, you can. Cha-Ching.

How you organize the data and how you look at it is what really matters.

Read more of Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat.




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