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June 20, 2011

A SEO Turncoat

Don’t panic everybody, I am definitely not trading my virginal white hat for one of a darker colour but I didn’t think anybody wants to see another SEO blog post titled SEO agency vs. In-house, but that’s exactly what this is about. It has been just shy of a year since I left the comfort […]




February 23, 2011

The Economies of Social Media

Like most good SEO theories, mine is based on an observed trend. At Bruce Clay Australia we have noticed that sites with social aspects to them are performing better in competitive search results. This trend was first observed about two years ago, and Des (a Director here) deduced that ‘web signals’ acted to assist rankings. […]




November 4, 2010

Bruce Clay Celebrates Melbourne Cup Day

At Bruce Clay we know SEO is a race –  so when it comes to Melbourne Cup we are all up for a bit of horsing around. The AU team had a lovely afternoon out at Darling Harbour thanks to the Watershead and their elegant hospitality for the ‘race that stops a nation’. The boys […]




September 20, 2010

Search, Soul, Shape and Seasonality – Copywriting for SEO

When I was a little girl I would often come home from school and cry to mum that so-and-so had better something-or-others, or prettier thing-a-me-bobs, or cooler what’s-a-ma-doodles. And that I wanted to get some too! As with all school aged girls I was desperate just to fit in. A point of difference was a […]




August 20, 2010

Duplicate content at Search Engine Strategies San Francisco

Shari Thurrow, Founder and SEO Director at Omni Marketing Interactive is up again Ok let’s get down to business: Search Engines hate duplicate content, because users hate duplicate content. Website content should be findable via: Browsing (from the home pages) Querying (search engines, social sites, video sites) Asking (refers, friends, family) When you put too […]




August 19, 2010

Eyetracking Research Update by Shari Thurrow

Shari Thurrow is the founder and SEO director at Omni Marketing Interactive. Shari’s most recent book is “When Search Meets Web Usability” Shari starts out by explaining how a fixation is needed for people to reed / scan and click. Eye tracking is the way that the eye moves during the scanning and reading process. […]




August 18, 2010

Web Analytics at SES SF with Tami Dalley (Director, User Experience Optimization)

From your Aussie reporter Kate Gamble (on the ground @SES San Francisco) Tami introduces herself as being from “this area” (she shows a map of the world with this little island next to the bottom of the globe highlighted – I recognise it as Australia – AKA home!) She also explains that she will pronounce […]




May 7, 2009

Why I have quit Twitter

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Recently I have seen a lot of posts about how ‘big’ twitter is getting (I was a pretty early adopter due to the [SEO](http://www.bruceclay.com.au/web_rank.htm) industry I work in). It is also interesting to see people comment on the rate of growth of Twitter all while my personal use of this network drops off rapidly. So […]




April 6, 2009

Google & Yahoo, Greg Grothaus & Priyank Garg – What is Spam

In this session two heavyweights of Search, namely Google and Yahoo send members of their search quality teams. Greg and Priyak will be defining what exactly Spam is and how it affects organisations and everyday searches. What is Google’s definition of spam? Anything that violates Google’s quality guidelines Making pages designed solely for search engines […]




Cogentis, Chris Dimmock – Up Close With Google AdWords Quality Score

Chris is the MD of Cognetis, an organization that provides website marketing strategies & search engine marketing services. This session takes a fresh look at the current state of the Google quality score, how it is implemented and tips on using it to your advantage. What is quality score? It is a dynamic variable assigned […]




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