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Kristi Kellogg - 2/17 - Bruce Clay, Inc. Blog

Kristi Kellogg

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Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook.

Posts by Kristi Kellogg


May 29, 2015

Lisa Williams’ New Digital Marketing Book Available for Free Download During #SMX Week

Lisa Williams

Between conferences and clients, Lisa Williams — a woman who needs no introduction in the SEO community — has been hard at work on her first book, “When Everybody Clicks: Sustainable Digital Marketing,” will be available on June 2. In fact, “When Everybody Clicks” will be available for free download June 2–5.

In writing this book, Williams interviewed more than 60 digital marketing thought leaders, including Bruce Clay, Eric Enge, and Michael King. The aim of this passion project? To understand how relationships impact the technology industry. We turned the tables on Williams and asked her to answer our questions in this exclusive interview. Williams, who is speaking at SMX Advanced next week, reveals lesson learned while writing “When Everybody Clicks” and talks about digital marketing priorities and Google’s mobile-friendly update.

Read the full interview!




May 19, 2015

#SMX Sneak Peak: Conversion Rate Rock Stars

Purna Virji

Inbound marketer Purna Virji has been honing her CRO game for more than eight years. In that time she has become one of the industry’s most prominent experts focused on conversion through her column at Search Engine Watch and her speaking engagements at SMX, Affiliate Summit, and the ecommerce conference eTail. When she speaks at the conversion-focused SMX Advanced session “Conversion Rate Rockstars,” her tips will revolve around ways to drive your efforts with data. In advance of SMX Advanced, we asked Virji to share some next-level conversion optimization advice to help digital marketers expand their field of knowledge. In this interview, Virji looks at:

  • What useful qualitative data (data you can’t put a number on) can be used to inform conversion optimization
  • Myths of conversion optimization that could be holding you back
  • How to use PR and traditional marketing in conversion optimization efforts
  • Conversion and usability obstacles unique to the mobile experience

Read the full interview here!




May 12, 2015

Mobile Marketing: How to Convert the Mobile Visitor

Mobile Marketing

“Everyone’s been preaching the importance of having a robust mobile marketing strategy for the past seven years or so, and although we all know this, a lot of us still decided to put mobile on the backburner. Now that ‘Mobilegeddon’ is upon us, and Google is constantly telling us how important mobile ‘micro-moments’ are, marketers are being forced to act — 2015 could turn out to be the actual ‘year of mobile,'” said SMX Speaker and WordStream Content Marketing Specialist Margot da Cunha.

When SMX Advanced hits Seattle next month (June 2-4), mobile-friendliness will be addressed from every angle. Da Cunha will take the stage alongside Lisa Williams and Phoebe Hanley in “Converting the Mobile Visitor.” They will discuss the best ways to attract and convert mobile users, and share strategies on text ads, display ads, click-to-call offers, targeting by device and location, and demographic research. Today, da Cunha gives us a sneak peak of what’s to come in her SMX presentation!

Read more of Mobile Marketing: How to Convert the Mobile Visitor.




May 8, 2015

Your Pass to #SMX Advanced: The Year’s Most Technical SEO Conference Is Here

Content Writer Interview Questions(7)

Less than 90 tickets remain for Search Marketing Expo (SMX) Advanced 2015! If you’re planning to register for the must-attend event, hurry — because it looks like it’s about to sell out for the ninth year in a row. When registering, save 10 percent on all passes and workshops with our discount code: SMXA15BRUCECLAY.

If you’re looking for next-level search marketing education and networking, this is the conference you don’t want to miss. Industry elite gather here to share advanced technical knowledge and tactical tips for search engine optimization, paid search and social media marketing. I’ll be on the scene liveblogging. Read on to see where you can meet Bruce during the conference and see our liveblog schedule.




April 28, 2015

The Comprehensive Mobile-Friendly SEO Guide for Business Owners Post-April 21st #Mobilegeddon

Content Writer Interview Questions(3)

Are you a hands-on small business owner managing your own digital marketing grappling with Google’s April 21st mobile-friendly update? We’re here to help. This article is your go-to guide for dealing with the aftermath of Google’s April 21st update. We’re one week out from Google’s latest major algorithm update and that means it’s time to dive into data and plan ahead — because even if the mobile-friendly update boosted your mobile traffic, we know search engine optimization is never complete.

Read on for post-April 21st advice! This guide discusses everything a hands-on business owner needs to know about improving your website’s appearance in mobile search results:

  • Creating a mobile baseline report in Google Webmaster Tools
  • Learning how to determine how your site was impacted
  • The mobile-friendly label vs. other SERP annotations
  • How to edit the new mobile breadcrumb URLs

Read more of The Comprehensive Mobile-Friendly SEO Guide for Business Owners Post-April 21st.




April 9, 2015

15 Content Writer Interview Questions You Need to Ask

Content Writer Interview Questions

The Internet runs on content. One of the best investments a business can make is hiring an in-house writer tasked with being the voice of the brand online. Content is critical to successful digital marketing, and with algorithm updates like Panda and Hummingbird, it’s clear Google agrees. That’s why many brands and businesses hire full-time, in-house content writers. There’s no denying a qualified content writer can take your digital marketing to the next level. As a testament, Bruce Clay, Inc. has four full-time writers on staff.

“Think of everything that could be made better with refinement by a professional writer. There’s the website and blog, email marketing, everything social media from posts and profiles to customer service and reputation management, marketing collateral including white papers, downloads, press releases, and the kinds of creative content marketing pieces that are the currency of social media today,” said Virginia Nussey, the content and media manager here at Bruce Clay, Inc.

But not just anyone can type out the next Great American Blog Post. Finding the right content writer is a challenge. Make sure they’re educated (ideally with a degree in English, communications or journalism) and experienced (ask for their three best writing samples). The following questions (pulled directly from Bruce Clay, Inc. interviews) are great questions to ask during your content writer interview. Questions like these give you a full picture of your prospective writer’s skills.




March 27, 2015

Apps: The New SEO Frontier?

Young couple silhouette busted up

Google’s Feb. 26 announcement that the search engine will now “surface content from indexed apps more prominently in search” is significant news for SEOs. If a user has downloaded your app, your app content can get a ranking boost in their SERP — and if a ranking boost is on the table, it definitely makes an SEO stop and consider the possibilities.

On average, people install 26 apps on their phone … but there are more than 1.3 million apps in the app store. And we know that 5 percent of apps drive 92 percent of all app downloads. Moral of the story? Apps are a very competitive space, and before any coding begins, it’s important to determine whether or not an app is worth the investment for your business.

Read more of Apps: The New SEO Frontier?




March 12, 2015

Two Power Players Talk SEO & Social: Bruce Clay and David Amerland’s Video HOA

state of SEO survey

Bruce Clay shared his marketing insights on SEO, branding and social media yesterday on “Social Media Today Power Talk,” a monthly digital marketing show hosted by David Amerland. Amerland is the author of many digital marketing books, including “SEO Help: 20 Semantic Search Steps,” “Google Semantic Search,” and “Google+ Hangouts for Business,” and a stand-out Google+ influencer with more than 350K followers. Watch the entire show above or read on for highlights, including Bruce’s thoughts on:

  • The evolution of SEO
  • Why some people think SEO is dead
  • The necessity of planning 2-5 years ahead
  • The cube theory
  • Making your team work as a team
  • The effect of social buzz on ranking



March 5, 2015

Ask the Search Engines: Google and Bing #SMX West Liveblog

Gary Illyes and Duane Forrester

SMX West 2015 ends on a high note with “Ask the Search Engines.” Search Engine Land Editor Danny Sullivan welcomes Google’s Gary Illyes and Bing’s Duane Forrester to the stage for a no-holds-barred question and answer session with two of Search’s most important figures. These are the men with the inside info that we all want to hear.

Get the full scoop in this liveblog of Ask the Search Engines.




SEO, Paid Search and Social Media Strategy Integration #SMX Liveblog

Five SMX West 2015 session speakers after the "Search and social" SMX session

Three heads are better than one! From reputation management, to increased reach with retargeting — your SEO, SEM and social media strategies need to support one another.

Read this SMX West 2015 liveblog coverage to learn:
✓ Why you must take control of your social profiles as part of your reputation management strategy
✓ 6 steps to social reputation management
✓ How to use social to marry searcher intent with identity
✓ Why your marketing strategy needs paid social




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