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Kristi Kellogg - 2/24 - Bruce Clay, Inc. Blog

Kristi Kellogg

Twitter icon @KristiKellogg on Twitter

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Social Media Editor Kristi Kellogg is a journalist, news hound and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook.

Posts by Kristi Kellogg

July 20, 2016

Looking for an SEM Analyst? 25 PPC Interview Questions You Need to Ask

PPC Interview Questions

Whether you’re doing the asking or the answering, both sides of the desk can use these PPC interview questions to get ready for an upcoming interview.

Need guidance on what to ask to assess a potential SEM analyst’s experience and expertise? I sat down with our PPC analysts and the person in charge of hiring for pay-per-click services roles here at BCI to get the inside track. So you can prepare using our own 25 PPC interview questions!

June 23, 2016

Set Your Traffic on Fire: Latest Ways to Amplify SEO, Including Employee Advocacy – #SMX

SMX panelists for Search & Social session

How can search and social marketing teams work together to make both their efforts more effective? You can use social media as a distribution network for content, but realize that today, organic social traffic is not guaranteed. In the session “SEO & Social: Let’s Dance!” at SMX Advanced, speakers Jason White, Maggic Malek and Travis Wright will share the latest ways marketers can leverage the social world to help advance SEO, build brand awareness, and engage with prospects. From employee advocacy to remarketing ads, there are many options in the overlap between search and social.

Read more of Set Your Traffic on Fire: Latest Ways to Amplify SEO, Including Employee Advocacy.

What You NEED to Know About the Google Quality Raters Guidelines #SMX

The Google Quality Raters Guidelines offer unique insights into what Google sees as high quality and what it doesn’t. Leading digital marketing ladies Jennifer Slegg, Ruth Burr Reedy and Jenny Halasz have all studied the Quality Raters Guidelines extensively and are here to share their insights on this once-classified Google document at SMX Advanced 2016. Read the liveblog!

June 22, 2016

Using APIs to Automate Marketing Tasks – #SMX Liveblog

Using APIs to Automate Marketing Tasks

Rob Kerry (@Ayima), the chief strategy officer at Ayima, is going to take us through his API hacks. Knowing how to use APIs, it turns out, gives you the ability to automate complex marketing tasks like cleaning up your links, identifying brand infringement, and even spotting ad opportunities your competitors are missing.

The good news: Kerry says no coding is needed. Find out more in Using APIs to Automate Marketing Tasks.

Key Changes to the Google SERP: What You Need to Know Mid-2016 – #SMX

Dr. Pete Meyers

“If you don’t believe by now that we aren’t serving 10 blue links, I don’t know how to help you.”

Amen, Dr. Pete, amen! It’s 2016, and the days of 10 blue links are long gone. The SERP is rich, dynamic and ever-changing. Moz’s marketing scientist, Dr. Pete Meyers, takes the SMX Advanced 2016 stage to overview recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic.

Read more of Key Changes to the Google SERP: What You Need to Know Mid-2016.

How SEO Ranking Factors Are Changing – Latest Research at #SMX Advanced

Search Ranking Factors panel at SMX

SMX Advanced 2016 is off to a great start! The session titled “The Periodic Table of SEO Ranking Factors: 2016 Edition” assembles SEO leaders sharing their research findings on how search results are being impacted by new technology. On stage, Marcus Tober, Eric Enge and Leslie To are diving straight into the most important search ranking factors driving SEO right now.

Read more to find out How SEO Ranking Factors Are Changing.

June 15, 2016

VIDEO: Search + Social = ♥ | Take It to the Next Level #RelationshipGoals

Together search engine optimization and social media marketing create a powerhouse effect that drives traffic to your site, builds buzz and creates brand awareness. And while both are worthy forces on their own, when combined they’re even stronger. Jason White, the VP of SEO & SEM at Dragon Search and Maggie Malek, the head of social at The MMI Agency, agree 100% — and next week, we’re all headed to Seattle to lead sessions at SocialPro and SMX Advanced.

But we couldn’t wait. We were ready to start talking about #RelationshipGoals when it comes to SEO & SMM. Ready to take your business’ search and social relationship to the next level? Check out this video!

June 14, 2016

VIDEO: Dr. Pete Meyers on Major Search Changes and How to Deal

Social Media Images(8)

Google’s search engine results page never stays the same for too long. Google is constantly experimenting with the look and functionality of the SERP.

At Bruce Clay, Inc., we’re always paying attention to those changes — and so is renowned marketing scientist Dr. Pete Meyers. He’s the brains behind the MozCast, the Google Algorithm Weather Report, that chronicles changes to the SERP as they happen. He’s also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.

Check out this video interview with Dr. Pete, Kristi Kellogg and Paula Allen!

June 9, 2016

Which Social Media Networks Should Your Business Invest In?

Social Media Network Showdown

Are you evaluating the many social media networks and aren’t sure which would return the most benefit for your investment if you were to build an active presence for your business?

With so many choices, kicking off social media marketing can be overwhelming. To help you choose the best fit social networks for your business, we’re shining a light on:

• The primary user base of the most popular social networks
• What brands are doing to find success marketing on each
• Guidelines for determining if your business could be a good match for marketing, branding, community building or customer service on each platform
• And any special considerations to be aware of that engagement on the platform may require

These are the six social networks covered here:

• Pinterest
• Instagram
• Google+
• LinkedIn
• Facebook
• Twitter

Read Which Social Media Networks Should Your Business Invest In?

May 12, 2016

Why 45% of Social Media Strategists Say You Need Brand Advocates in Your Ranks

Both loyal and enthusiastic, a brand advocate is someone who is passionate about a particular brand and is excited to tell her friends about its products or services — not because she has anything to gain, but because she truly believes her friends have everything to gain. Brand advocacy awareness takes advantage of those who champion a brand online, which can be a powerful part of a business’s overall digital marketing efforts.

How do you create a brand advocate?

1. By having a truly useful, high-quality product or service.
2. By having customer service that goes above and beyond.

The ideal brand advocate will then go forth and proclaim their love for you, not only through word of mouth, but also on social media! When we work with our content and social media services clients, we are always looking for ways to create and cultivate brand advocacy. Did you know 45 percent of social strategists report that developing an employee brand advocacy program is a top priority?

Read on for why you need employee brand advocacy in your social media strategy.

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