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Kristi Kellogg - 2/20 - Bruce Clay, Inc. Blog

Kristi Kellogg

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Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook.

Posts by Kristi Kellogg

October 7, 2015

Content Promotion Strategy for Marketers, Including Pay to Play – #Pubcon Liveblog

Content Promotion session speakers

Influencer marketing and social ads are the hot topics up for discussion in the “Content Promotion Strategy: Including Pay-to-Play” at Pubcon Las Vegas. Speakers Will Scott, Phillip Thune and Casie Gillette are going to walk through their best strategies for:

  • Native advertising
  • Influencer marketing
  • Content creation, planning and promotion

Read the full liveblog.

Major AdWords Mistakes and How to Prevent Them – #Pubcon Liveblog

Two PPC Pros Share

Our own David Szetela takes the stage along with Mona Elesseily to share insights on mistakes that search engine advertisers commonly make. This Pubcon Las Vegas session targeting the paid search crowd is titled “The Top Major AdWords Mistakes and How to Prevent Them.” Take in these veteran PPC pros’ advice and you may avoid the PPC mistakes that even the most savvy search marketers sometimes make!

Read the full liveblog.

October 6, 2015

Building Great Content for a Brand – #Pubcon Liveblog

Pubcon speakers

Content – it’s a chief component in everyone’s digital marketing strategy. More than just tips, this morning’s Pubcon Las Vegas session on “Building Great Content” includes a case study on American Eagle Outfitters that highlights just how critical strategic content marketing really is.

Read the in-depth liveblog coverage of this session featuring Loren Baker, Ann Smarty and Stoney deGeyter.

October 2, 2015

Ask the SEOs: Expert Q&A Session at #SMX East

Ask the SEOs

Four expert SEOs take the stage in SMX East 2015’s “Ask the SEOs” session. This popular Q&A free-for-all is where the audience can ask them … anything! But first, let’s meet the SEOs:

  • Mike King (@iPullRank), founder of iPullRank
  • Hillary Glaser, SEO manager at Campbell Ewald
  • Cindy Krum (@Suzzicks), CEO at MobileMoxie
  • Marshall Simmonds (@MDSimmonds), founder and CEO of Define Media Group

Read all the questions and answers in the Ask the SEOs liveblog.

October 1, 2015

Search & Social Media: Better Together – #SMX Liveblog

Search & Social session

You can’t think about search without thinking about social media, and vice versa. They complement each other, and both initiatives come out stronger when they’re approached holistically. In SMX East’s “Better Together: Search + Social,” Casie Gillette, Eric Werner and Geoff Colon share their tips straight from the search and social trenches.

Read the liveblog.

Fresh Tips on Designing Ad Images, for Non-Designers (aka Digital Marketers) – #SMX Liveblog

Dustin Stout liveblog

Full disclosure: I am pretty excited for this session, “Getting Images Right in Paid Search.” The content team here at Bruce Clay, Inc. makes a lot of images for search and social, both for content marketing and ads. We test a lot of tools, sites and tactics when it comes to designing images. We’re pretty good at what we do, but there’s always room to learn more — especially from a first class designer like Dustin Stout, the CMO at Weal Media in Los Angeles. Stout does not disappoint.

“Let’s put design talk into real world talk. This is for people who are not designers, but use visuals in their marketing,” Stout says. Then he proceeds to teach us:

  • 3 facts about modern visual advertising
  • What are the visual indicators of trust
  • How to achieve visual trust in your images
  • Many recommended sites for free photos, design tools and more

Read the full liveblog!

The Most Valuable Analytics Reports for SEO – SMX Liveblog

Analytics Reports speakers

What reports do you really need for search engine optimization? How can you make sense of the volumes of data that even low-end analytics tools collect about your site visitors and activity? After all, there are hundreds of canned reports to choose from, but only a few are really relevant for SEO. And the answer is going to be different depending on which type of stakeholder wants information.

In this SMX East session, a panel of three SEOs share their tactics when it comes to reporting:

  • What the SEO stakeholders need
  • Using data to tell a story
  • How to build your map to Google Analytics treasure

Read the liveblog: The Most Valuable Analytics Reports All SEOs Should Be Running

September 30, 2015

Creating a Search Culture in a Large Organization – Executives Share Their Experience at SMX

Empowering a Large Organization by

How can you create a culture that’s on the same page with SEO objectives? How can you get IT on your side? What does it take to influence the C-suite to back digital marketing needs?

Glean from the experience of three major companies in this liveblog of an SMX East session titled “Empowering Your Organization with a Search Culture.” Executives from Verizon, Comcast and Pernod-Ricard shared some of their insights, challenges and strategies when it comes to creating an SEO-aware search culture for a massive brand.

Read the liveblog: Creating a Search Culture in a Large Organization

Winning at Mobile PPC Advertising – SMX Liveblog

Mobile PPC session panel

This SMX East session titled “Winning At Mobile PPC (Beyond mCommerce)” promises to take us beyond the “why you have to be on mobile” rhetoric, since that’s now a given. Speakers Aaron Levy, Amy Bishop and John Busby will share from their experience (they’re all senior-level ad managers) to help advertisers take advantage of mobile user behavior to drive ecommerce. They ask (and answer):

  • Why mobile doesn’t convert like desktop.
  • Four types of mobile users and what they want.
  • How to adjust ad radius to increase activity.
  • What Google AdWords tools help you track conversions from phone calls or other.

Read the full liveblog.

Direct Answers: How Should SEOs React? SMX Speakers Weigh In

Direct Answers Friend or Foe

If your site gets featured in Direct Answers in search results, it can really boost traffic to your site. Don’t think of them as the enemy, but as a friend!

So say Eric Enge, Ehren Reilly and Amber Fehrenbach, who presented their key insights into Direct Answers at an SMX East session. Sharing data and examples straight from their agencies/brands, they showed:

  • How Direct Answers is growing
  • Benefits of being cited in a Direct Answer
  • Advice for getting featured in Google Direct Answers
  • Preferred tools to help optimize
  • Which types of businesses lose

Read the liveblog for all the research and insights.

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