Kristi Kellogg - 2/15 - Bruce Clay, Inc. Blog
Content Marketing Strategies for Professionals and The Media Relations Guidebook.
Posts by Kristi Kellogg
March 3, 2015
Moz’s SERP scientist, Dr. Pete Meyers — commonly known simply as Dr. Pete — takes the stage to discuss the changing nature of the Google SERP, and how SEOs can respond.
Intel is a Fortune 50 company present in 63 countries with 110,000 employees — in other words, they have a large global footprint. Today, in the SMX West session “Extending the Value of Search Beyond Your Website,” Digital Intel Digital Marketing Manager, Laura Ann Mitchell, and Global Strategies Sr. Vice President, Ken Shults, will discuss how Intel approaches SEO.
Read all of Intel’s SEO Philosophy – #SMX West Liveblog
Mediative Chief Strategy Officer Gord Hotchkiss and Business Development Manager Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study in the aptly titled “How Users View and Interact with Contemporary Google Search Results” session at Search Marketing Expo (SMX) West 2015.
Read the liveblog coverage.
Direct answers — threat or opportunity? Three of digital marketing’s brightest minds — Eric Enge, Bill Slawski and Ehren Reilly — dig into this hot topic in today’s first SMX West session: “The Growth Of Direct Answers: How Should SEOs React?”
February 26, 2015
Eric Enge, CEO of Stone Temple Consulting, has been an SEO force since 1997. He’s a co-author of “The Art of SEO,” has a popular YouTube channel, and has written digital marketing articles for major publications such as Forbes, Search Engine Land, and Search Engine Watch, among others. Next week, he’ll be speaking in two Search Marketing Expo (SMX) sessions: “The Growth of Direct Answers: How Should SEOs React?” and “How to Secure Your Site for Google’s HTTPS Algorithm.”
Today, Enge will shed light on the current state of search and social, complete with insights from his recent four-million tweet case study. Without further adieu, let’s get to the interview!
February 25, 2015
In less than one week, digital marketers from around the world for Search Marketing Expo (SMX). All month long, we’ve featured exclusive interviews with VIP SMX speakers, including the likes of Bing’s Duane Forrester and Google’s Gary Illyes. Today, we’re excited to talk with one of SEO’s most fiery females: Rae Hoffman, CEO of Pushfire and master of affiliate marketing and link acquisition. If you’re headed to SMX, you can catch her in “Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know” on March 4.
Read on to discover what Hoffman has to say about her “many moons” of digital marketing experience, her firm belief that the most effective Internet marketers stay “in the trenches,” and much more, including thoughts on the good, the bad and the questionable of link acquisition strategies.
February 23, 2015
Search Marketing Expo (SMX) audiences are in for a treat next week when New York Times best-selling author and general manager of global research at Experian Marketing Services Bill Tancer delivers the keynote address. His keynote, like his latest book “Everyone’s a Critic: Winning Customers in a Review-Driven World,” will explore the staggering effect of online reviews. Today, he joins us on the blog for a review on reviews. Read on to find out:
- how reviews affect purchasing decisions
- what industries are review-challenged
- why even negative reviews are a positive
- mistakes big brands make when engaging online
- and much more!
February 20, 2015
Bada BING, Bada Boom! Man at Center of Microsoft Backtrack Heard ‘Round the Search World: Exclusive Duane Forrester Interview
Getting a deal done in two months at a tech conglomerate like Microsoft is the corporate equivalent of a double back handspring. And that’s exactly how long it took Microsoft to fully backtrack on the publicly derided layoff of Duane Forrester.
Forrester, a larger than life personality in the SEO world, literally dubbed the 2014 Search Personality of the Year, has been the voice of Microsoft’s Bing search engine to the marketing community since 2011. Last October, Forrester found his name on a layoff list of 3,000. Search marketers who adore Forrester for his straight-talking, webmaster championing, laid-back demeanor were by turns shocked and annoyed. How could the No. 2 search engine spare its most public figure and PR Ace? What did the move say about Bing’s attitude and support for the search marketing community? In December, Microsoft put any doubt of its commitment to search and the online business community to rest by admitting mea culpa and returning Forrester to his previous seat.
Read on to hear first-hand what happened behind closed doors to return Forrester to his role at Bing. We also get a peek of big things on the horizon at Bing, including Forrester’s recommended process for a mobile usability audit … and a brand new ad type in the works.
February 18, 2015
All month long, we’ve interviewed select Search Marketing Expo (SMX) West speakers. Each exclusive interview offers a sneak peak of what’s to come when these SEO powerhouses take the SMX stage next month. Today, we welcome president of Alliance-Link Debra Mastaler. She’ll be sharing her insights on link building with the SMX audience in “Link Building Fundamentals.”
“I came into the SEO industry in late 1999 by way of owning a directory called TheOrganicWayMarket.com. Within six months of launching it, I dominated almost every organic term being used in the directory. I was practicing SEO, but didn’t know it at the time,” Mastaler explained. “Once I figured it out, I closed the directory and concentrated on link building full time. It’s been fun and I’ve never looked back.”
Read on to discover Mastaler’s thoughts on the search, social, link building and more.
February 16, 2015
Meet Dr. Pete Meyers — Moz’s marketing scientist and the brains behind the MozCast. MozCast reports volatility of Google SERPs as a weather report, measuring the changes in Google rankings daily in an effort to track algorithm changes.
“MozCast was born out of my frustration that Google admitted to hundreds of search changes every year, and we could only name a handful,” Meyers explained. “The project has evolved a lot in the past three and half years, and the one thing I’ve heard from a lot of people is ‘Thanks for letting me know I’m not crazy.’ There are so many times when we think something changed, and we just need that gut-check. I hope MozCast helps fill that gap.”
Running MozCast positions Meyers as a SERP historian. On March 3, Meyers will present “Dr. Pete’s Guide To The Changing Google SERPs” at Search Marketing Expo (SMX) West. He’ll bring audiences up to date on all the latest changes to the SERP, the Knowledge Graph boxes, the Local Pack, display carousels and more. Today, Meyers joins us on the blog for an exclusive interview about all things Google-related.