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Kristi Kellogg - 3/16 - Bruce Clay, Inc. Blog

Kristi Kellogg

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Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook.

Posts by Kristi Kellogg


March 4, 2015

What’s Important for Mobile SEO in 2015 (Insights Straight from Google)

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Given that Google is adding mobile-friendliness as a ranking signal, this morning’s SMX West session on mobile search is packed. Everyone is eager to hear insights directly from Google when Webmaster Trends Analyst Gary Illyes takes the stage to talk about the update and answer questions from the audience. In addition to Illyes, the audience will also hear from Mitul Gandhi, chief strategist at SEO Clarity, and Bryson Meunier, Director of SEO for Vivid Seats.

The information presented in this session was pretty significant, so we’re going to go ahead and tell you the two most important takeaways right up front. The two things SEOs absolutely need to take away from this session are:

1) Google’s Gary Illyes revealed that there is a Google team dedicated to indexing mobile sites separately – and the separate indexing of mobile sites is something Google might experiment with in the future.

2) April 21, 2015, by all accounts, is a “very important day.” That is an exact quote from Gary Illyes.

Read more of Mobile SEO in 2015: What’s Important?




March 3, 2015

14 Shady SEO Agency Lies & Client Crimes

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It’s critical to know what your service providers are actually doing when it comes to SEO, explains Motoko Hunt, long-time search marketing consultant and the chairman of SEMPO. In this Search Marketing Expo (SMX) West “Avoiding Shady Search Marketing Practices” session, she breaks down some of the common ways shady digital marketing agencies deceive unwitting clients.

Read 14 Shady SEO Agency Lies & Client Crimes.




Dr. Pete On the Ever-Changing Nature of the Google SERP

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Moz’s SERP scientist, Dr. Pete Meyers — commonly known simply as Dr. Pete — takes the stage to discuss the changing nature of the Google SERP, and how SEOs can respond.

Read Dr. Pete on the Ever-Changing Nature of the Google SERP.




Intel’s Philosophy and Approach to Big Brand SEO #SMX #14C

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Intel is a Fortune 50 company present in 63 countries with 110,000 employees — in other words, they have a large global footprint. Today, in the SMX West session “Extending the Value of Search Beyond Your Website,” Digital Intel Digital Marketing Manager, Laura Ann Mitchell, and Global Strategies Sr. Vice President, Ken Shults, will discuss how Intel approaches SEO.

Read all of Intel’s SEO Philosophy – #SMX West Liveblog




Google SERP Eye-Tracking: 2005 vs. 2014

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Mediative Chief Strategy Officer Gord Hotchkiss and Business Development Manager Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study in the aptly titled “How Users View and Interact with Contemporary Google Search Results” session at Search Marketing Expo (SMX) West 2015.

Read the liveblog coverage.




How SEOs Should Deal with Direct Answers: Eric Enge, Bill Slawski and Ehren Reilly Discuss

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Direct answers — threat or opportunity? Three of digital marketing’s brightest minds — Eric Enge, Bill Slawski and Ehren Reilly — dig into this hot topic in today’s first SMX West session: “The Growth Of Direct Answers: How Should SEOs React?”

Read: How SEOs Should Deal with Direct Answers: Eric Enge, Bill Slawski and Ehren Reilly Discuss




February 26, 2015

Enter Eric Enge’s World: Stone Temple Consulting CEO Talks SEO #SMX Series

eric Enge

Eric Enge, CEO of Stone Temple Consulting, has been an SEO force since 1997. He’s a co-author of “The Art of SEO,” has a popular YouTube channel, and has written digital marketing articles for major publications such as Forbes, Search Engine Land, and Search Engine Watch, among others. Next week, he’ll be speaking in two Search Marketing Expo (SMX) sessions: “The Growth of Direct Answers: How Should SEOs React?” and “How to Secure Your Site for Google’s HTTPS Algorithm.”

Today, Enge will shed light on the current state of search and social, complete with insights from his recent four-million tweet case study. Without further adieu, let’s get to the interview!




February 25, 2015

Fired Up for Links? So is Rae Hoffman #SMX Speaker Series

Rae Hoffman

In less than one week, digital marketers from around the world for Search Marketing Expo (SMX). All month long, we’ve featured exclusive interviews with VIP SMX speakers, including the likes of Bing’s Duane Forrester and Google’s Gary Illyes. Today, we’re excited to talk with one of SEO’s most fiery females: Rae Hoffman, CEO of Pushfire and master of affiliate marketing and link acquisition. If you’re headed to SMX, you can catch her in “Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know” on March 4.

Read on to discover what Hoffman has to say about her “many moons” of digital marketing experience, her firm belief that the most effective Internet marketers stay “in the trenches,” and much more, including thoughts on the good, the bad and the questionable of link acquisition strategies.




February 23, 2015

‘Online Reviews on Purchase Pages Increase Conversions’ — A Conversation with Bill Tancer

Bill Tancer

Search Marketing Expo (SMX) audiences are in for a treat next week when New York Times best-selling author and general manager of global research at Experian Marketing Services Bill Tancer delivers the keynote address. His keynote, like his latest book “Everyone’s a Critic: Winning Customers in a Review-Driven World,” will explore the staggering effect of online reviews. Today, he joins us on the blog for a review on reviews. Read on to find out:

  • how reviews affect purchasing decisions
  • what industries are review-challenged
  • why even negative reviews are a positive
  • mistakes big brands make when engaging online
  • and much more!



February 20, 2015

Bada BING, Bada Boom! Man at Center of Microsoft Backtrack Heard ‘Round the Search World: Exclusive Duane Forrester Interview

Duane Forrester wins Search Personality of the Year at the 2014 U.S. Search Awards.

Getting a deal done in two months at a tech conglomerate like Microsoft is the corporate equivalent of a double back handspring. And that’s exactly how long it took Microsoft to fully backtrack on the publicly derided layoff of Duane Forrester.

Forrester, a larger than life personality in the SEO world, literally dubbed the 2014 Search Personality of the Year, has been the voice of Microsoft’s Bing search engine to the marketing community since 2011. Last October, Forrester found his name on a layoff list of 3,000. Search marketers who adore Forrester for his straight-talking, webmaster championing, laid-back demeanor were by turns shocked and annoyed. How could the No. 2 search engine spare its most public figure and PR Ace? What did the move say about Bing’s attitude and support for the search marketing community? In December, Microsoft put any doubt of its commitment to search and the online business community to rest by admitting mea culpa and returning Forrester to his previous seat.

Read on to hear first-hand what happened behind closed doors to return Forrester to his role at Bing. We also get a peek of big things on the horizon at Bing, including Forrester’s recommended process for a mobile usability audit … and a brand new ad type in the works.




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