Kristi Kellogg - 3/24 - Bruce Clay, Inc. Blog
Content Marketing Strategies for Professionals and The Media Relations Guidebook.
Posts by Kristi Kellogg
June 14, 2016
Google’s search engine results page never stays the same for too long. Google is constantly experimenting with the look and functionality of the SERP.
At Bruce Clay, Inc., we’re always paying attention to those changes — and so is renowned marketing scientist Dr. Pete Meyers. He’s the brains behind the MozCast, the Google Algorithm Weather Report, that chronicles changes to the SERP as they happen. He’s also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.
Check out this video interview with Dr. Pete, Kristi Kellogg and Paula Allen!
June 9, 2016
Are you evaluating the many social media networks and aren’t sure which would return the most benefit for your investment if you were to build an active presence for your business?
With so many choices, kicking off social media marketing can be overwhelming. To help you choose the best fit social networks for your business, we’re shining a light on:
• The primary user base of the most popular social networks
• What brands are doing to find success marketing on each
• Guidelines for determining if your business could be a good match for marketing, branding, community building or customer service on each platform
• And any special considerations to be aware of that engagement on the platform may require
These are the six social networks covered here:
May 12, 2016
Both loyal and enthusiastic, a brand advocate is someone who is passionate about a particular brand and is excited to tell her friends about its products or services — not because she has anything to gain, but because she truly believes her friends have everything to gain. Brand advocacy awareness takes advantage of those who champion a brand online, which can be a powerful part of a business’s overall digital marketing efforts.
How do you create a brand advocate?
1. By having a truly useful, high-quality product or service.
2. By having customer service that goes above and beyond.
The ideal brand advocate will then go forth and proclaim their love for you, not only through word of mouth, but also on social media! When we work with our content and social media services clients, we are always looking for ways to create and cultivate brand advocacy. Did you know 45 percent of social strategists report that developing an employee brand advocacy program is a top priority?
Read on for why you need employee brand advocacy in your social media strategy.
April 28, 2016
#SEOchat is a weekly Twitter chat where in-the-know digital marketers across the country gather to compare notes. Last week we hosted the chat and the hot topic was monitoring social traffic. We discussed KPIs, paid and free tools. We also took on harder questions, like how to leverage the data pull from monitoring social traffic and how to prove ROI using social monitoring reports. Here’s what we learned!
April 15, 2016
Search Engine Journal hosted an exclusive event limited to 150 digital marketers. The second annual SEJ Summit featured eight industry leaders from companies including Google, Microsoft, LinkedIn and Disney.
Several key themes that emerged from the exclusive day-long event in Santa Monica:
- Think of your users as humans. You’re not an SEO optimizing for a user, but a person optimizing for another human.
- We live in a multiscreen world. You never know where someone will be interacting with your content. #ResponsiveDesign
- Accelerated Mobile Pages (AMP) is gaining momentum and regardless of your industry you need to be ready to implement.
Read the full report!
March 31, 2016
If you’ve ever tried to hire a social media manager for your business, you might have experienced the challenge of trying to separate the applicants interested in playing on Facebook and Twitter all day without any battle-tested experience building a brand and encouraging engagement.
If you want to hire a social media manager but want some guidance on vetting candidates, you’ve come to the right place. This article will guide you through our criteria and interview questions you need to ask!
March 3, 2016
Google Software Engineer Paul Haahr has been at Google for more than 14 years. For two of them, he shared an office with Matt Cutts. He’s taking the SMX West 2016 stage to share how Google works from a Google engineer’s perspective – or, at least, share as much as he can in 30 minutes. After, Webmaster Trends Analyst Gary Illyes will join him onstage and the two will field questions from the SMX audience with Search Engine Land Editor Danny Sullivan moderating. Read the liveblog of this can’t-miss session!
Adria Kyne, Jeff Preston and Sharon Conner are SEOs with unique perspectives — they oversee search engine optimization for major companies (Vistaprint, Disney and Autodesk, respectively). In a roundtable discussion moderated by Chris Sherman, these three SEO savants answered questions from the SMX West 2016 audience. Read on to discover what these major brands have to say!
STOP READING if you’re not interested in uber-useful charts. Or proving the ROI of SEO to decision-makers. Or insights into how Bing is thinking about search engine optimization — because that’s what you’re in store for if you read this liveblog of this analytics-minded SMX West 2016 session, featuring:
Ryan Jones, Manager Search Strategy & Analysis, SapientNitro
Erin Everhart, Lead Manager, Digital Marketing – SEO, The Home Depot
Derrick Wheeler, Sr Product Intelligence Manager, Microsoft
Still interested? Read our liveblog Analytics Reports & Proving the ROI of SEO #SMX.
March 2, 2016
Kim Thomas, director of Digital Advertising at Wheelhouse Search, is teaching the SMX West 2016 audience how she is making her search campaigns as efficient as possible. Who doesn’t want to learn about that? Let’s dig in! Read the liveblog for her 10 PPC Hacks, Tips and Tricks.