Get Free Quote

Bruce Clay, Inc. Blog - 3/12 - Kristi Kellogg

Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook. Connect with her on Twitter and Google+. Get the whole story at KristiKellogg.com.

Posts by Kristi Kellogg


October 1, 2014

SMX East Liveblog: Tough Love … What I Wish CMOs Knew About Search Marketing

smx cmos

Internet marketers know the importance of SEO, SEM and content marketing … but that’s not always the case with the C-Suite. Hillary Glaser stresses the importance of maintaining SEO. If your CEO/CMO is unconvinced of the power of ongoing Internet marketing, her insights on definitely must-shares. Erin Everhart shares the seven things she wishes execs understood. Tom Alison rounds out the session by sharing compelling statistics on the future of Internet marketing, and why PPC is necessary for branded terms.

Read more of Tough Love: What I Wish CMOs Knew About Search Marketing.




SMX East Liveblog: Creating, Testing & Optimizing Paid Search Ads

albright

In this SMX East session, PPC pros share their top tips on testing ads. Discover what matters most when it comes to creating, testing & measuring paid search ads. The full liveblog covers specifics on what to test, how to brainstorm ad ideas, ways to measure the true impact of mobile, and advertising must-dos from speakers Carrie Albright, Brad Geddes and Jake Stewart.

Read more of Creating, Testing & Optimizing Paid Search Ads




SMX East Liveblog: What SEOs Should Be Doing with Mobile

seo mobile

When it comes to mobile, Google prefers responsive design. But there is no ranking boost or penalty for using this method when designing your mobile site. Cindy Krum, Michael Martin, Jim Yu and Gary Illyes talk about what happens when sites use dynamic serving, separate sites and responsive design — or some combination of all three.

Read more in What SEOs Should Be Doing with Mobile.




September 30, 2014

SMX East Evening Forum with Danny Sullivan

danny sullivan

Search Engine Land Founding Editor Danny Sullivan fields questions from the Search Marketing Expo (SMX) East 2014 audience in the final session of the day. Find out what he had to say about authorship, markup, local SEO, how to teach SEO in college, and much more in this liveblog.

Read more in SMX Evening Forum with Danny Sullivan




SMX East Liveblog: Twitter Cards & Facebook’s Open Graph

IMG_1326

Take your social game to the next level by implementing Twitter Cards and Open Graph Tags. The speakers in this panel assert that social strategy means thinking about social posts as if they were ads (and therefore crafting them with the same amount of care and creativity). Learn how to wield OG tags, discover the nine different types of Twitter Cards and how to best utilize them, and find out what unique project The New York Times is using Twitter Cards to promote.

Speakers Merry Morud (Social Advertising Director, aimClear), Evan Sandhaus (Lead Architect, Semantic Platforms, NY Times) and Courtney Seiter (Head of Content Marketing, Buffer) present the latest essential tips and advice, captured in this liveblog from SMX East.

Read more in Twitter Cards & Facebook’s Open Graph.




SMX East Liveblog: Competitive Research for SEO

SMX East 2014

This SMX East session dives into competitive research that will help you identify your true competition (it isn’t always who you think it is) and then assess why and how they are outranking you. Armed with this information, you can fight back and rise to the top of the SERP.

Read more in Competitive Research for SEO.




SMX East Liveblog: How SEO & SEM Can Help Each Other

SMX East 2014 Panel

When SEO and SEM work together, the outcome is stronger campaigns for both sides. SEO and PPC VIPs Lisa Williams, Aaron Levy and Brett Snyder break down the relationship between SEO and SEM from an operational and tactical level during the first session of Search Marketing Expo (SMX) East 2014’s Tactics Track.

Read more in How SEO & SEM Can Help Each Other.




September 23, 2014

SMX East 2014 Series: Internet Marketing Lessons in the Kitchen & Beyond with Lisa Williams

There are Internet marketing lessons to be learned everywhere. Just ask Lisa Williams, director of digital marketing strategy at Search Discovery. The oft-cited marketer is gearing up to share her lessons on SEO and SEM in “Let’s Work Together: How SEO & SEM Can Help Each Other” and “Key SMX Takeaways” at SMX East 2014. And marketer that she is, Williams sees marketing lessons in unexpected places … like the kitchen.

“Pretty much every time I cook I learn a lesson about marketing. For example, proper knife techniques require the right knife and lots of practice. If your technique isn’t perfect, you can still get the job done, but the better you get at the technique the easier it becomes and the better the outcome. Also, that most great dishes start with great, fresh food,” Williams said, explaining that the ingredients you start with — whether they be in Internet marketing or chicken soup — matter.

With a book coming out before the year’s end and two SMX East 2014 sessions to prepare for (plus all that cooking), Williams still found time for an interview. Read on to discover her insights on SEO, SEM, relationship-building and more.

Read more of SMX East 2014 Speaker Series: Internet Marketing Lessons in the Kitchen & Beyond with Lisa Williams.




September 22, 2014

SMX East 2014 Speaker Series: Joanna Lord on Authenticity in Internet Marketing

joanna lord smx east 2014

Joanna Lord has made a name for herself carving out marketing strategies at BigDoor Inc., moz and, now, Porch.com, where she recently signed on as vice president of marketing. Lord has a longstanding passion for all things involving Internet marketing, brand management and community growth.

She’ll be speaking at Search Marketing Expo (SMX) East 2014 in “The Future Of A Brand” on Sept. 30 at 1:30 p.m. Come with tablet (of the digital or paper variety) in hand, because you will definitely want to take notes when Lord is onstage! Read on to discover some of Lord’s thoughts on marketing and authenticity in this exclusive pre-SMX East 2014 interview.

Read more of SMX East 2014 Speaker Series: Joanna Lord on Authenticity and More #InternetMarketing.




September 19, 2014

SMX East 2014 Speaker Series: What Matters Most in Mobile SEO with Cindy Krum

CindyKrum-MobileWakeupCall

Earlier this year, the landscape of SEO and Internet marketing shifted in a significant way when mobile search traffic overtook desktop search traffic. Mobile traffic will only continue to rise, and brands and businesses simply cannot afford to miss out on mobile opportunities. If you have not yet incorporated mobile SEO and mobile social strategy, the time is now.

Cindy Krum, CEO of MobileMoxie, travels the globe educating major businesses and brands on what matters most in mobile marketing, chiefly in the areas of SEO and social media. She’s also the author of “Mobile Marketing: Finding Your Customers No Matter Where They Are.” She’ll be sharing her insights onstage at this month’s Search Marketing Expo (SMX) East 2014 in “What SEOs Should Be Doing With Mobile” on Oct. 1 at 9 a.m.

Read more of SMX East 2014 Speaker Series: What Matters Most in Mobile with Cindy Krum to discover key insights from this mobile maven as I interview her on all things mobile.




Learn SEO
Content Marketing Book
Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php