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Kristi Kellogg - 3/24 - Bruce Clay, Inc. Blog

Kristi Kellogg

Twitter icon @KristiKellogg on Twitter

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Social Media Editor Kristi Kellogg is a journalist, news hound and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook.

Posts by Kristi Kellogg


March 3, 2016

How Google Works: A Google Ranking Engineer’s Story #SMX

Google's Gary Illyes, Paul Haahr

Google Software Engineer Paul Haahr has been at Google for more than 14 years. For two of them, he shared an office with Matt Cutts. He’s taking the SMX West 2016 stage to share how Google works from a Google engineer’s perspective – or, at least, share as much as he can in 30 minutes. After, Webmaster Trends Analyst Gary Illyes will join him onstage and the two will field questions from the SMX audience with Search Engine Land Editor Danny Sullivan moderating. Read the liveblog of this can’t-miss session!




Big Brands Talk Search: Disney, Vistaprint & Autodesk’s 2016 Approach to SEO #SMX

Adria Kyne, Jeff Preston and Sharon Conner are SEOs with unique perspectives — they oversee search engine optimization for major companies (Vistaprint, Disney and Autodesk, respectively). In a roundtable discussion moderated by Chris Sherman, these three SEO savants answered questions from the SMX West 2016 audience. Read on to discover what these major brands have to say!




Analytics Reports & Proving the ROI of SEO #SMX

Analytics Reports & Proving the ROI of SEO #SMX

STOP READING if you’re not interested in uber-useful charts. Or proving the ROI of SEO to decision-makers. Or insights into how Bing is thinking about search engine optimization — because that’s what you’re in store for if you read this liveblog of this analytics-minded SMX West 2016 session, featuring:

Ryan Jones, Manager Search Strategy & Analysis, SapientNitro
Erin Everhart, Lead Manager, Digital Marketing – SEO, The Home Depot
Derrick Wheeler, Sr Product Intelligence Manager, Microsoft

Still interested? Read our liveblog Analytics Reports & Proving the ROI of SEO #SMX.




March 2, 2016

10 PPC Hacks, Tips and Tricks to Optimize Your Time #SMX

Kim Thomas PPC

Kim Thomas, director of Digital Advertising at Wheelhouse Search, is teaching the SMX West 2016 audience how she is making her search campaigns as efficient as possible. Who doesn’t want to learn about that? Let’s dig in! Read the liveblog for her 10 PPC Hacks, Tips and Tricks.




Behind The Scenes With Bing #SMX

Twitter Ads Reps

This SMX West 2016 Session opens with Microsoft Bing Ads Evangelist Christi Olson reminding the audience of Bing’s mission: to empower every person and every organization on the planet to achieve more. Alongside Bing Ads Director of Strategy Paul Apodaca and Bing Ads Account Manager Eric Couch, they’re sharing what’s new with Bing Ads.




Maximizing ROI for Twitter Ads #SMX

Maximizing ROI for Twitter Ads #SMX

What are the do’s and don’ts of creating content for Twitter ads? Bryan Sise, Kayt Zelley and Abishek Shrivastava — three VIPs from Twitter – share the do’s and don’ts, plus DATA-DRIVEN tips and strategies for maximizing your ROI on Twitter in this SMX West 2016 session.

Dig into our liveblog Maximizing ROI for Twitter Ads #SMX.




Getting Started with Twitter Ads #SMX

Twitter Ads #SMX

Ready to significantly improve your Twitter ads? Three representatives from Twitter – Vernon Wharff, Nate Wright and Kate Fauth – take the SMX West 2016 stage to share their insights on meeting the challenges of advertising in a mobile world, targeting your audience, setting up your Twitter campaign and measuring your success.

Read our liveblog Getting Started with Twitter Ads #SMX.




March 1, 2016

Beacons: Opportunities, Limitations & How Marketers Can Use Them Today #SMX

Beacons: Keri, Raj, Greg

Beacons – every time there’s an article or talk on them, one word comes up: explosion. Forward-thinkers and early adopters are ready for this technology to explode and today’s SMX West 2016 panelists are no exception.

Read Beacons: Opportunities, Limitations & How Marketers Can Use Them Today #SMX.




Googler Speaks Out about Manual Actions at #SMX

google danny sullivan juan felipe rincon

There are two kinds of actions that can come from Google — an automatic “action” where the algorithm makes a decision on how a page should rank, and a manual action. With a manual action, a human being at Google has come across a page and decided it needs to be addressed.

Juan Felipe Rincon from Google’s manual actions team answers the SMX West 2016 audience’s burning questions on manual actions in a live talk with Marketing Land and Search Engine Land Editor Danny Sullivan. Discover Rincon’s answers!




Fierce and Flawless: PPC Tips that Would Do Beyonce Proud #SMX

Maddie Cary

Senior Client Manager of Point It, Maddie Cary has a passion for PPC – and Beyoncé. She marries the two in her tactic-packed paid search session at SMX West 2016 titled “What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar.”

Read the SMX Liveblog now.




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