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Kristi Kellogg - 3/15 - Bruce Clay, Inc. Blog

Kristi Kellogg

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Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook.

Posts by Kristi Kellogg


February 11, 2015

SMX West Speaker Series: A Taste of Marty Weintraub’s Contagious Inspiration

Marty Weintraub aimClear

If you keep tabs on the Internet marketing industry’s thought leaders, you’ve heard of aimClear president Marty Weintraub. Weintraub has written two books, publishes a widely successful blog and was named the 2013 Search Personality of the Year. He’s speaking at Search Marketing Expo (SMX) next month in “Keywords are Dead — Long Live Concepts, Entities and Audiences!” on March 3.

In this exclusive interview, Weintraub candidly discusses:

  • The death of keywords and the new means of targeting
  • The biggest marketing mistake that can be avoided in 2015
  • The origins of his company and its effect on his company’s culture
  • Advice for starting a blog and being perceived as a thought leader



February 9, 2015

SMX West Speaker Series: Driving Human Behavior with HubSpot’s Luke Summerfield

luke summerfield

Luke Summerfield is on a mission to help others achieve their peak level of performance. It’s what he does every day at HubSpot as the partner services manager.

“I’m inspired to help others unlock what they are fully capable of and see the impact that makes on their mindset and life,” Summerfield explained.

For brands and businesses, unlocking potential in the digital realm means healthy conversion rates, which is one of Summerfield’s specialties. He will take the SMX West stage next month to share his strategy and insights in “Conversion Rate Rock Stars.”

In a preview of what’s to come in his March 2 session, he joins us on the blog today for an exclusive interview. Read the interview and find out what Summerfield has to say about:

  • Performance coaching
  • Driving human behavior
  • Having a growth mindset
  • Brands that are winning marketing
  • And more!



  • February 4, 2015

    SMX West Speaker Series: SEO by the Sea’s Bill Slawski on Google Direct Answers

    Bill Slawski

    We’re gearing up for Search Marketing Expo (SMX) West 2015 with interviews of key speakers in our SMX West Speaker Series. Today we welcome Bill Slawski, president of SEO by the Sea and director of Search Marketing at Go Fish Digital. 

    An SEO for nearly 20 years, Slawski has major experience and knowledge to bring to the table. Slawski takes a technical approach to SEO, unafraid to pore over search engine patents to reveal the gears and levers powering search engine algorithms and technologies. He’s written more than 1,000 blog posts and is a regular speaker at major industry conferences. SMX West attendees can catch him speaking on March 3 at 9 a.m. in “The Growth Of Direct Answers: How Should SEOs React.”

    For site owners and SEOs, there’s a question of whether Google’s direct answers are stealing their clicks and credit. The SEO industry is facing an evolution as marketers must extract opportunity from the new answer-box-filled SERP. Bill Slawski is just the SEO to help guide us to the possibilities.

    Read SEO by the Sea’s Bill Slawski on the Google Direct Answers.




    February 2, 2015

    SMX West Speaker Series: Mindy Weinstein Talks Keyword Research — and the Critical Missing Step

    Mindy Weinstein 2

    The Search Marketing Expo (SMX) West Speaker Series continues with Mindy Weinstein — Bruce Clay, Inc.’s own director of training. Alongside Bruce Clay, Weinstein leads the acclaimed SEOToolSet® Training and speaks on the latest digital marketing trends at major industry conferences, including SMX, Pubcon and others.

    Audiences are in for a treat when she takes the SMX West stage on March 2 for “Keyword Research for Better Content & Audience Engagement.” Her presentation, entitled “Becoming a Mind Reader First,” will focus on the steps digital marketers should take — before wielding their favorite keyword research tools. Weinstein will discuss how to use customer and prospect data to begin a keyword list.

    Jump into Weinstein’s interview and discover her thoughts on what’s missing from keyword research, plus the most common SEO questions she encounters, her top tips for creating content, insight into SEO tools, her thoughts on social media and more. .




    January 28, 2015

    SMX West Speaker Series: Diving into SEO with Googler Gary Illyes

    Dive into secure search, mobile(1)

    Today we’re kicking off a month of interviews with brilliant minds from the SMX West speaker line up, including Duane Forrester, Senior Product Manager at Bing, Bill Tancer, General Manager at Experian and New York Times best-selling author, Dr. Pete Meyers, Marketing Scientist at Moz and Luke Summerfield, Partner Services Program Manager at HubSpot. Look for these white hot interviews in the coming weeks.

    Up first is an interview with a very special guest: Google Webmaster Trends Analyst Gary Illyes. SMX West attendees can catch him speaking in two sessions on Wednesday, March 4. Read on to find out what llyes (an avid sky diver and scuba diver) has to say about:

    • his role at Google and his background
    • secure search and threats to online security
    • the importance of creating a good mobile experience for small business owners
    • the future of mobile development

    And more! Click through to dive in to SEO with Googler Gary Illyes.




    January 9, 2015

    Drive Social, Spike Traffic: Social Media’s Effect on SEO

    B6r1lblCcAAmenm

    Yesterday, Bruce Clay, Inc. hosted the first #SEOchat of 2015 and the topic inspired hot conversation. “Drive Social, Spike Traffic” honed in on the impact of social media on SEO initiatives. Guests, including some well-recognized and respected digital marketers like Andy Crestodina and Lisa Buyer, talked about their 2015 social strategy as it relates to SEO. Read on to find out what they had to say about social media in 2015, traffic-driving tools, the value of social media links, content discovery via social, determining social ROI and much more.




    December 23, 2014

    Happy Holidays from Bruce Clay, Inc.

    collage

    All year long we’re all about SEO, SEO, SEO — but this week it’s more like “Ho! Ho! Ho!” as we celebrate the season! First and foremost, we want to wish a safe and happy holiday to all our readers, clients and friends in the industry. What a great year it’s been! As is tradition, our team spent the final week of 2014 battling it out on the race track at MB2 Raceway, Secret Santa-ing and, of course, eating. The office itself is a winter wonderland. Read on to find out what we’ve been up to this week!




    December 9, 2014

    The Social Media Wish List: A Community Manager’s Top 10 Pet Peeves

    When it comes to social media marketing and community management, it’s not always sunshine and hashtags. When you post daily, ad infinitum, there are little things that just can’t help but get on your nerves — especially when you encounter them multiple times a day, everyday. So, in the spirit of sharing, I’ve decided to even share this: a social media wish list that enumerates all the small things I wish would change about managing social media. Read on to see if you can relate.




    November 24, 2014

    The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015

    Digital Marketing Conference Calendar Paris

    Throughout the year, Internet marketing conferences are held all over the world, from Los Angeles to Paris and everywhere in between. The thousands of SEOs, SEMs, content marketers, social media strategists and business owners who attend these conferences do so for the whirlwind of information, education and networking. Where else but an Internet marketing conference can you learn from the likes of Danny Sullivan, Chris Brogan, John Mueller and Bruce Clay all in a single day? 2015 holds more than 100 digital marketing conferences and events and we’ve updated our Internet Marketing Conference Calendar to help you view them all to start planning your year ahead.

    Read more of The Digital Marketing Conference Calendar: 100+ Events Across the Globe, Updated for 2015.




    November 13, 2014

    Is SEO Worth It? 7 ‘Bruce-isms’ to Make the Case to Management

    IS SEO WORTH IT

    Bruce Clay is the president of Bruce Clay, Inc., an industry leader and SEO lifetime achievement award recipient. In his nearly two-decade SEO career, he’s advised thousands of businesses on how to take their a web presence to the next level with SEO. With clients ranging from small business owners to Fortune 500 executives, Bruce has had a firsthand view of what it takes to double, triple and quadruple web traffic and conversions for business in every industry. Bruce is also a generally quotable guy. Ever heard this one?

    “It is not the job of search engine optimization to make a pig fly. It is the job of SEO to genetically re-engineer the website so that it becomes an eagle.” Yep, that’s Bruce! (Tweet This!)

    When Bruce is presenting on SEO at an industry conference or education event, I can tell you there’s a rush of gold nuggets on Twitter attributed to him. I recently picked his brain to get some tips for in-house SEOs looking gain buy-in for growing SEO resources. As expected, we’ve captured some keepers. If you’re an in-house SEO and any of this sounds familiar to you, feel free to pin and tweet some classic Bruce Clay quotables. Read on for more Bruce-isms!




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