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Bruce Clay, Inc. Blog - 5/12 - Kristi Kellogg

Kristi Kellogg is a content writer at BCI, journalist and social (media) butterfly. Her articles appear in newspapers, magazines, across the Internet and in books such as Content Marketing Strategies for Professionals and The Media Relations Guidebook. Connect with her on Twitter and Google+. Get the whole story at KristiKellogg.com.

Posts by Kristi Kellogg


May 30, 2014

SMX Advanced 2014 Series: ‘Mad Scientist’ Seth Meisel Reveals Secrets to Paid Search Wizardry

Seth-Meisel

The countdown to SMX Advanced 2014 is almost over — two weeks to go until Internet marketers gather in Seattle to learn from the brightest minds in SEO, SMM and SEM. I’ve been interviewing select SMX Advanced speakers this month, giving readers a sneak preview of what they can learn if they attend their sessions June 11-12. Lisa Williams (director of digital marketing strategy at Search Discovery) let us in on her search + social secrets and David Roth (VP of marketing at Move, Inc.) revealed his top content marketing tips. Today, Seth Meisel divulges his proven strategies for harnessing the powering of remarketing and paid ads.

SEM Manager Meisel runs remarketing campaigns for national drugstore chain Walgreens. He’ll be taking the SMX stage on June 11 at 9 a.m. to speak in “The Mad Scientists of Paid Search” and again at 1:45 p.m. in “Maximizing The Synergy Of Paid Search & Social.” Here, Meisel gives us an inside look at some of the highly successful strategies within paid search.

Read more of SMX Advanced 2014 Series: ‘Mad Scientist’ Seth Meisel Talks Paid Search Wizardry.




May 29, 2014

An Inside Look at the New ‘Fetch as Google’ Feature [VIDEO]

Rendering Pages with Fetch as Google

On Tuesday, Google released an update to its Fetch as Google feature within Webmaster Tools. This valuable tool, which has been around for years, allows webmasters to view the source code and headers of their site the way Googlebot sees them. Tuesday’s update enhanced the tool’s capability, enabling webmasters to see what Googlebot sees in a browser window, as well.

Since Tuesday’s update, we’ve fielded questions from clients such as “Will Google render all the JavaScript on my site?” and “Does this negate the need for Ajax-enabled crawling?”

Knowing that the SEO industry at large has vested interest in answers to these and other questions, I interviewed Bruce Clay, Inc.’s Director of Software Development Aaron Landerkin. Read more of An Inside Look at Rendering with Fetch as Google.




May 23, 2014

SMX Advanced 2014 Series: David Roth on Content that Ignites Passion

David Roth of Yahoo!

SMX Advanced 2014 is drawing closer — three weeks to go and we’re psyched. Today, we continue to the SMX Advanced 2014 Interview Series with David Roth. As the vice president of marketing at Move, Inc., the parent company of Realtor.com and other real estate-related web properties, Roth knows the value of high quality, compelling content — and the strategic content marketing that accompanies it.

Roth is a featured speaker in the SMX Advanced panel “Executing a Flawless Content Marketing Strategy” (June 12 at 1:30 p.m.). Alongside fellow panelists Chris Bennett (CEO of 97th Floor) and Purna Virji (Director of Communications at Petplan Pet Insurance), Roth will share his top insights on leveraging content to get the most out your content marketing strategy. The panel, moderated by Chris Sherman of Third Door Media and coordinated by Mark Traphagen of Stone Temple Consulting, will explore advanced social tactics, building authority and trust, and creating conversion funnels that transform readers into customers and fans.

Roth, who has worked with companies such as Tivo, Kodak, AOL and Hyundai, shared some of his top content marketing strategies in this exclusive interview. Discover examples of content marketing and brand stories done right, plus advice on how to take your own brand’s content strategy to the next level.

Read more of SMX Advanced 2014 Series: David Roth on Content that Ignites Passion.




May 16, 2014

Bruce Clay to Speak in 5 Cities in Inc. Magazine’s Business Conference Series

Bruce Clay GROWCO Press Release

What do billionaire entrepreneur Mark Cuban and SEO expert Bruce Clay have in common? You can find them both speaking at GROWCO, the Inc. Magazine Grow Your Company Conference (GROWCO) May 20-22 in Nashville. While Cuban is one of the keynote speakers sharing insights on how to win at the sport of business, Clay will zero in on SEO inspiration, insights and proven strategies to help entrepreneurs increase web traffic and brand visibility in his panel “Search + Social: The Future of Your Business Online” with Bing’s Duane Forrester, aimClear’s Manny Rivas and Message Medium’s Maisha Walker.

“Experts predict marketers will spend 52 percent more on SEO — but spending more does not necessarily equate to better results; it’s important that business owners and decision makers understand the constantly changing algorithms and their impact on traffic. I’m looking forward to guiding the SEO growth action plan for attendees,” said Clay, founder and president of global Internet marketing firm Bruce Clay, Inc. and author of several books, including “Search Engine Optimization All-in-One for Dummies.”

Read more of Bruce Clay to Speak in 5 Cities in Inc. Magazine’s Business Conference Series.




May 14, 2014

SMX Advanced 2014 Series: Search and Social Strategy with Lisa Williams

lisa williams smx advanced

SMX Advanced is fast approaching — come June 11, SEOs and Internet marketers will flock to Seattle for the much-anticipated conference. Bruce Clay, an official SMX training partner, is gearing up for his SEO Training workshop and Jayme Westervelt is working out her fingers in preparation for some serious liveblogging action (check out our liveblog schedule). With more than 30 sessions focusing on organic, paid, local and mobile optimization, Internet marketers can’t wait for SMX Advanced — we can’t wait either … which is we bring to you the SMX Advanced 2014 Series.

This series will highlight select SMX Advanced speakers. They’ll give us a sneak peak at what their top Internet marketing insights they’ll be sharing at this year’s conference. Today, we’re putting Lisa Williams, director of digital marketing strategy at Search Discovery, in the hot seat. Williams, an Internet marketing veteran with more than 17 years of experience, has been featured in publications such as Glamour, The Boston Globe, Kiplinger, and the Oregonian. shared her expertise at conferences across the world.

Williams is a featured presenter in 25 Social Media Ideas For The Advanced Search Marketer (June 11 at 9 a.m.) — this session will feature actionable ideas and techniques that will help you implement and optimize that sweet spot where search and social intersect.

Read more of SMX Advanced 2014 Series: Search and Social Strategy with Lisa Williams.




May 7, 2014

SMX Advanced 2014: The Liveblog Schedule and Where to Find Bruce

SMX Advanced -- it

SEOs and Internet marketers the world over will flock to Seattle, WA, next month for SMX Advanced 2014. Attendees can choose from more than 30 “tactic-packed” sessions on SEO, SEM, SMM and content marketing on June 10-11 — all led by leaders in Internet marketing, including Danny Sullivan, Greg Boser and Christine Churchill.

And of course let’s not forget Matt Cutts’ “You & A Keynote” where Cutts (Google’s head of web spam) addresses questions from the audience. In short, SMX Advanced is a conference with major names lined up on the marquee — it’s the Coachella of SEO.

Read more of SMX Advanced Liveblog Schedule and Where Bruce Clay Will Be.




May 2, 2014

Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads

When house hunting, 90% of buyers use the Internet. In fact, 53% of buyers start their search online, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors.

seo real estateMore than ever, people head online when it comes to looking for homes and finding realtors. Between 2008 and 2012, real estate-related searches increased by 253%. With so much opportunity online, realtors can’t afford to miss out on this valuable traffic; for professionals in real estate, SEO is more important than ever.

When it comes to capturing traffic for terms related to real estate, SEO efforts begin with local keyword targets on a personal website.

“You have to carve out a niche for yourself — think locally, and then expand,” said Robert Ramirez, a senior SEO Analyst who has managed real estate SEO for agents at Sotheby’s and Century 21.

Read on to discover Real Estate SEO: 7 Ways to Earn Traffic & Leads.




April 18, 2014

SEO Newsletter: AdWords + Social Media = Amplified Reach

Internet marketing is evolving — are you? This month’s SEO Newsletter focuses on amplifying your business’s online reach with articles explaining how to use an underutilized and under-publicized paid, local search marketing platform, AdWords Express, and a guide intended to help a business choose which social networks are a good fit for their audience and investment. The strongest SEO campaigns work hand-in-hand with paid campaigns and social media marketing, both of which amplify a brand’s reach among new audiences.

Read more of SEO Newsletter: AdWords + Social Media = Amplified Reach.




April 11, 2014

SEOs Discuss the Role of Brands as Publishers

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The SEO benefits of publishing and content marketing are huge. Google’s head of webspam, Matt Cutts, has long preached that unique, compelling, user-focused content is the hallmark of a quality, well-ranking site. As brands become publishers, they also stand to earn top-of-mind recall and establish brand recognition.

Yesterday, Bruce Clay, Inc. hosted #SEOchat on Twitter. On the agenda? Brands as Publishers.

When SEOs take on a content publisher orientation, it helps think in terms of how to tell stories and how to manage assets as publisher organizations do. The best brands tell stories that resonate with their consumers — think of Dove’s “Campaign for Real Beauty” or Dos Equis’ “The Most Interesting Man in the World.” These brands aren’t just advertising — they’re telling stories. This kind of strategic content marketing means brands and businesses have to be capable in the role of a publisher, i.e. creating and curating content, images and video that targets and engages specific audiences.

Read all about what SEOs discussed during this week’s Brands as Publishers #SEOchat.




April 8, 2014

To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing

michael brito

Brands — including your business or the business you work for — have a monumental task of transforming into publishers. (Because brands are publishers today.) So in your Internet marketing role you’re wearing many hats, developing and optimizing the content to publish across the channels, and coordinating the various interests of the brand across the organization. To aid you in this task, we’ve published “Content Marketing Strategies for Professionals,” within which renowned social media strategist and community builder Michael Brito contributes a section on where paid, earned and owned media intersect, and how to maximize the impact of these channels through synergistic strategy.

Read more of To Tell the Right Stories, You Need to Listen: Michael Brito’s Thoughts on Content Marketing.




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