Get Free Quote

Bruce Clay Blog - 5/9 - Kristi Kellogg

Kristi Kellogg's Website

October 23, 2013

SEO Newsletter: The Future Edition

dreamstime_xs_19423919

October’s SEO Newsletter: The Future Edition looks ahead, exploring developing SEO and Internet marketing trends. Where is the industry going and how can SEOs prepare? In her feature article, Virginia Nussey takes stock of her recent experiences at SMX East, Bend WebCam and Pubcon Las Vegas to answer those questions.

In Why the Future of SEO is Bigger than SEO: Integrating SEO into the Whole, Nussey asserts that “strategizing in buckets is out. It’s time to break down the walls in our thinking and in our marketing services.” Organizations, she writes, are restructuring — the days of siloed client services are coming to an end.

Read more of SEO Newsletter: The Future Edition.




October 16, 2013

Lifetime Achievement Award Recipient at Bend WebCAM and Liveblog Roundup

Bruce Clay receives a Lifetime Achievement Award from Mark Knowles at Bend WebCAM.

When Bruce took off for Bend WebCAM, he knew he would be sitting on an Hot Seat Panel and presenting a three-hour workshop on SEO for the Non-SEO. What Bruce didn’t know was that he was going to receive a Lifetime Achievement Award, putting him in the company of last year’s recipient Danny Sullivan and inaugural honoree John Audette.

“It is definitely an honor to receive any award for service to the industry, and receiving this award is certainly a major event in the history of Bruce Clay, Inc.,” Bruce said. “I have always tried to contribute either through the website, the training, the event speaking, and the frequent free advice. Being available, approachable and involved is clearly appreciated by colleagues, and it is really nice that my efforts have been broadly appreciated. I am truly excited that I have joined the few that have already received this prestigious award.”

Read more of Bruce Honored with Lifetime Achievement Award at Bend WebCAM and Liveblog Roundup.




October 9, 2013

Bend WebCAM Conference Marries the Technical and Personal Aspects of Marketing

bend-webcam-oct-14-15-2013-slide

Bend WebCAM is an annual conference that marries the technical and the personal aspects of marketing, resulting in an intimate summit unlike any other. The conference takes place in Bend, Oregon Oct. 14-15. Oct. 10 is the final day to save $129 when registering — use the promo code BUZZ. BCI will be on the Bend WebCAM scene, with Bruce presenting and Virginia liveblogging for the WebCAM blog.

Read more of Bend WebCAM Conference Marries the Technical & Personal Aspects of Marketing.




October 7, 2013

Penguin 2.1: What’s New with Google’s Angry Bird

penguin

Matt Cutts took to Twitter on Friday to announce a minor update to Penguin, a component of the search ranking algorithm penalizing value from unnaturally acquired links. For our clients and readers wondering if they are part of the one percent being affected by Penguin 2.1, BCI recommends monitoring your organic traffic in Google Analytics over the next two weeks, looking for a dip. A dip in traffic occurring on this date may indicate that your site has been hit by this update. In some cases, you might see an increase in traffic, which would indicate an outranking competitor took a blow from Penguin 2.1.

Read more of Penguin 2.1: What’s New with Google’s Angry Bird.




September 30, 2013

Major Milestones for Bruce Clay and BCI

over-the-hill-cake

Bruce Clay, Inc. would like to wish Bruce Clay a very, very happy birthday. BCI’s fearless leader turns 65 today, and his sense of humor is as sharp as his SEO skills — as evidenced in the fact he’s put up with office shenanigans, like an outrageous over-the-hill cake.

Read more of Major Milestones for Bruce Clay and BCI.




September 25, 2013

#SMX East 2013 Interview Series: PPC Tools & Tips with Elizabeth Marsten

em

The countdown to SMX East 2013 continues. The excitement is palpable at BCI — just three days until search marketing madness descends upon on New York City. As part of our SMX East 2013 Interview Series, we’ve been talking with speakers about hot topics on the SMX agenda. Today, the party continues with Elizabeth Marsten.

What’s in My SEM Toolbox will feature Marsten, Andrew Goodman and Frederick Vallaeys. The Tools Track session will explore tips on running, organizing and tracking paid search campaigns; why tools are a necessity, especially when you’re working with thousands of keywords; and the tools favorited by these distinguished speakers.

Read more of SMX East 2013 Interview Series: SEM with Elizabeth Marsten.




September 24, 2013

#SMX East 2013 Interview Series: Roger Montti on Post-Penguin Link Building

Roger Monti

SMX East 2013 is four days away. Here on the blog we’ve gotten to interview some speakers on hot topics to be discussed at the conference. Today, the SMX East 2013 Interview Series continues with distinguished speaker Roger Montti. The SEO track of SMX East kicks off with the Penguin-Proof Link Building session, featuring Montti, Thom Disch and Neal Rodriguez. With the way that Penguin and Google penalties have caused a rethinking of SEO and link building strategy, we’re glad to have Roger Montti on the blog to get a preview of the session discussion and his take on links that last.

Read more of SMX East 2013 Interview Series: Link Building Strategies with Roger Montti.




September 19, 2013

#SMX East 2013 Interview Series: Google Glass with Matt McGee

Matt McGee wearing Google Glass.

SMX East 2013 hits New York Oct. 1-3 and search marketers the world over are gearing up. The SMX East agenda is filled with more than 50 highly anticipated sessions covering everything SEOs and SEMs are passionate about, including Google Glass.

Glass Act: Search Marketers Talk Google Glass will feature speakers with “heads-on experience” and include a live demonstration followed by a discussion on this “new way of interacting with the internet.

Read more of SMX East 2013 Preview Series: Google Glass with Matt McGee.




September 17, 2013

SEO Newsletter’s Back-to-School Edition: Your Need-to-Know Monthly Industry Roundup

Girl holding books and backpack in front of a chalkboard that reads "Back to School."

Take your seats! It’s time for the Back-to-School edition of The SEO Newsletter. It’s chock-full of information that search marketers and SEOs can use to enrich their sites, including an in-depth look at how to generate engagement objects (for content marketers) and a guide for 101-level SEOs on how to set up Google Webmaster Tools, plus this month’s top internet marketing news.

Read more of Don’t Ditch the Back-to-School Edition of the SEO Newsletter.




September 9, 2013

Pay Per Click Optimization: Don’t Underestimate Assisted Conversions

funnel

Weeding out under-performing PPC keywords isn’t as straight-forward as it may seem; sometimes keywords that look like under-performers according to the stats are actually assisting highly valuable conversions. That’s why a critical component of pay per click optimization is identifying and using these keywords. Read on for further explanation of assisted conversions and how you can make the most of assist keywords.

Read more of Pay Per Click Optimization: Don’t Underestimate Assisted Conversions.




Learn SEO
Content Marketing Book
Free Executives Guide To SEO
By continuing to use the site, you agree to the use of cookies. AcceptDo Not Accept
css.php