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Lisa Barone - Bruce Clay, Inc. Blog

Posts by Lisa Barone

May 25, 2010

How to Build Your Brand Working For Someone Else

Fearless Climbing

Don’t adjust your monitors; Lisa really is back blogging on Bruce Clay, Inc. If you listen closely you can almost hear the sounds of Bruce having a heart attack. Weee!

If you’re new to the Bruce Clay, Inc. blog or me (hi, I’m Lisa), you may not know that this blog served as my stomping grounds for nearly three years. It was my baby and where I formed my own personal brand, a brand that allowed me to move from LA to New York, write for some well known marketing blogs, and, eventually, start an SEO consulting company called Outspoken Media.

Read more of How to Build Your Brand Working For Someone Else.

September 26, 2008

Signing Off

…And it always will be. That’s it for me, but thanks again to the awesome Bruce Clay, Inc. readers who have put up with me and my crazy over the last two and a half years. You helped make this place home and I take with me all the kindness that was shown here. If […]

Friday Recap: Kittens and Cupcakes Edition

Grab on to your cupcakes, this is my last Friday Recap! Eric Lander says that means this one has to be especially good. Thanks for putting the pressure on me, Eric. Remind me to hunt you down and kick you. In the face. Okay then! I became a Twitter Meme this week after all the […]

September 25, 2008

Matching Your Online Brand to your Offline Brand

Three companies annoying me lately for killing their brands and how: Apple says they’re more than just the preferred computer for trendy kids using their daddy’s credit cards, and then they boot object-of-my-search-crush Kevin Ryan, not a trendy kid OR using his father’s credit card, out of their store in favor of the mindless surfing […]

September 23, 2008

Google’s G1: Something Else To Get Unjustifiably Excited Over

So I’m curious, are you excited about the Google Phone announcement? Do you even care? Personally, I don’t. I just bought my first BlackBerry Curve (in pink!) a few weeks ago so I’m contently sitting in my corner ignoring all of you. However, I know Susan is pretty amped on it. The idea of an […]

A Report on Blogging

The 2008 State of the Blogosphere is being released in parts and makes for some darn fine reading. The five parts are being published one a day through the end of the week. Today is Tuesday so that means we’ve seen two: Who are the Bloggers and The What and The Why of Blogging. Here’s […]

September 22, 2008

Handing Over The Keys To The Blog

I’m just going to get to it. After lots of soul searching, heartfelt conversations with friends, and intense debate between Swat, Jack and myself, I’m making the very difficult personal decision to leave Bruce Clay, Inc. and move back to the East Coast just in time to see it obliterated with snow and become a […]

September 19, 2008

Friday Recap: Pirate Liberties Edition

While today is Talk Like a Pirate Day everywhere else, at Bruce Clay, Inc., it’s also Dress Like a Pirate Day. If you check out Bruce Clay, Inc.’s Flickr page you’ll see that some of us got a little more into it than others (guilty as charged). Friday + Fake Holidays = Awesomeness. (Please note: […]

September 18, 2008

Taking Your Business Online Requires More Than A Web Site

A worthwhile article from the Wall Street Journal came up in my Google Alerts this morning (what? You track your boss’ name too, right?), and it’s some pretty interesting stuff. It tells the story of the challenges that go into bringing your offline business online. I think it caught my eye because of all the […]

10 Things I Love About You, Our Readers

Get comfortable because this post is dedicated to celebrating how awesome you are! I was looking for suggestions on what to blog about and my good friend Jim Hedger suggested that I write all of you a little note to say thanks for all the great comments and Twitter love we’ve been receiving lately. My […]

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