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Lisa Barone - 3/117 - Bruce Clay, Inc. Blog

Posts by Lisa Barone

September 5, 2008

Friday Recap: Hammer Time Edition

It’s Friday Recap time! That means it’s almost time for the weekend. Huzzah! Hey, did you know The Wonders Years may be coming back to television? Holy Kevin Arnold! This isn’t really search related but Jonathan Fields asked a very important question this week: What Do You Want To Be Known For? It’s inspiring and […]

Examples of What Makes Good Content

Jane Copland has a bitter post over at SEOmoz arguing that too many bloggers and speakers advise “creating good content” without going into the specifics. Jane calls it a new form of snake oil salesmen, and while I can share her distaste for those who blog without knowing what they’re talking about, I find the […]

Going to SMX East…Don’t Forget To Register!

Hey kids, just a friendly reminder that if you’ve been eyeing SMX East but feeling some commitment anxiety over registering, the Early Bird pricing is valid through Monday, Sept. 8. For those unsure, today is Friday. As in, almost Monday. That means you should go register. I’ll wait here while you go do it. Back? […]

September 4, 2008

The Dilemma Over Deep Linking

One of our fine Bruce Clay Account Managers forwarded me an article he stumbled across today and it was like a gift from God. How did he know I needed a good laugh today? Our AMs are always so helpful! The article is from FindLaw and begins by discussing a case involving a woman who […]

September 3, 2008

What’s Better For Marketing: Sweet or Sour?

Everyone’s talking about Google Chrome and the new Twittergate, but I don’t want to. So I won’t. Instead I’m going to vent some frustrations with Facebook and the way people choose to market themselves in general. I don’t promise that anything below is going to make sense. So, here’s the thing. There’s yet another media […]

September 2, 2008

What Are You Doing To Keep Your Best Assets?

I don’t care if you’re Google, Facebook, Nike, Apple or another one of those brands kids can identify by the age of 5. I don’t care how cool your tool is, how unique your service is, or how hot you are in the industry. Without your employees, you’re nothing. They’re the ones giving you life, […]

Brand the Company or the Players?

Something that’s always interested me about the SEO community is the number of strongly-defined personal brands we have. From Graywolf to Webguerrilla to Shoemoney to Sugarrae to the measly The Lisa, SEO is bursting with personal brands. Brands that have been so ingrained into the industry that we don’t always even realize there’s a company […]

August 29, 2008

Friday Recap: Slingshot Frog Edition

Oh, thank heavens, it’s Friday. And the Friday before a long weekend. There is a God! Check it out. Our good friend Adam Audette of LED Digest and Audette Media sent the BC Writer girls some awesome SEO shirts. Aren’t we cute? Totally. Amit Agarwal shared some Windows Live Search Tricks You May Not Know […]

August 28, 2008

SEO Headlines – SEO-Friendly Feedback

What Are You Withholding From Your SEO Aaron Wall had a super awesome article over on Search Engine Land today that asked Are You Giving Your SEO Enough Information To Succeed? Basically, Aaron details the pitfalls that occur when you just tell your SEO that your site is sick and don’t offer up any other […]

Meet BackType: Fun New Reputation Management Tool

While it’s not quite Trackur, have you played with BackType yet? I’m not usually one to hype things immediately after launch, but I’ve been playing with BackType over the past 24 hours and I have to say I’m liking it in a big way. If you missed yesterday’s TechMeme crazy, BackType is a cool new […]

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