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Lisa Barone - 4/117 - Bruce Clay, Inc. Blog

Posts by Lisa Barone

August 27, 2008

Using Competitive Research to Find Content Ideas

The hardest part of my job, other than resisting the urge to smack Susan in the face with a laptop (I’m kidding!), is coming up with content ideas. Whether I’m writing a blog post, an article for the SEO Newsletter, or site copy for a client, the mere thought of copywriting is often daunting enough […]

August 26, 2008

Google To Push Its Search Suggestions

The fun news from Google is that Google Search Suggest has graduated from Google Labs and will be rolled out to sometime this week. Kind of neat and exciting, right? Of course Yahoo, Live and Ask already offer this functionality but it’s more noteworthy now that Google’s doing it since Google owns virtually the […]

Displaying Your SEO Ethics

It’s been interesting to see the recent chatter about SEO ethics over the last couple of days. Twitter was all aflutter during the weekend and then Harith brought the conversation to Sphinn asking, “should a SEO company declare its ‘SEO Code of Ethics’. It’s a topic worth discussing. I’ll start off by saying that while […]

August 25, 2008

Where My White Hat Ladies At?

Hey, hey, party kids. SMX East is officially accepting speaker pitches for the big October show in New York City. If you have some search smarts in a particular area and you want to speak, submit your idea and let Danny know you’re interested. There are lots of great sessions still up for grabs but […]

August 21, 2008

Searching For Jobs In Search

Dana Todd is moderating the last session of the day with Frank Watson (Kangmurra Media), Katie Donovan (SEMPO) and Ken Clark (Onward Search). I was chatting with Frank before the session and he said there are 3 slides and lots of chatter going down in this one. Let’s hope these fingers still have some juice […]

Best Kept Secrets To Search

Back from my ice cream sandwich lunch and we’re in the home stretch. This time it’s Dana Todd moderating Katee Crawford (California Chamber of Commerce), Eric Enge (Stone Temple Consulting) and Richard Zwicky (Enquisite). Dana coins a new term called “red hat SEO” which refers to SEO revenge strategies. Heh. Dana, FTW. Up first is […]

Fast, Free, and Easy Tools To Get You Going

Time to talk SEO tools. Jennifer Laycock will moderate this one with speakers Matt McGee (KeyRelevance), Scott Allen (Hybrid6 Studios) and Joe Abraham (SageRock). This should be fun, let’s do it. Up first is Matt McGee. He’s like a cute teddy bear. I just want to take him home and place him on my coffee […]

Effective Contextual Search Management

Wow. Okay. It’s the morning after SearchBash. Let’s pretend to look alive, people. Maybe if we do, we can trick people! Gregg Stewart is moderating with David Szetela (Clix Marketing), Cynthia Tillo (Adobe Systems), and Jennifer Slegg ( Whoever put an advanced advertising session at 9am on the last day of a four-day show…well, we’re […]

August 20, 2008

Facebook, Feeds and Micro-blogging

Hey, hey, kids! It’s time for some more social media. Hopefully this one is actually on topic. Kevin Ryan is here moderating a panel that includes some of my search favorites. We have Andy Beal (Marketing Pilgrim), my buddy Dave Snyder (, search wonder boy Neil Patel (ACS) and Brian Morrissey (AdWeek). Up first is […]

SEO Rehab & Intervention

[Okay, kids. I present you with all the craziness that occurred at the SEO Rehab session. Read it at your own risk. The session quickly ended up being less about dealing with your SEO addiction and more about talk of chocolate cake, Twitter bashing and Kevin Ryan trying to get everyone to follow him on […]

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