Bruce Clay Blog - Rick FaragoJuly 22, 2013
Today, July 22, 2013, Google AdWords accounts are being switched over to Enhanced Campaigns. This guest post by Rick Farago, Sr. Account Manager at PPC Associates, provides some guidance to those unfamiliar with the new feature set of Enhanced Campaigns. For more info on Enhanced Campaigns and why Google introduced them, check out insights from PPC specialists in our liveblog posts “PPC Best Practices in an Enhanced Campaign World” and “Enhancing AdWords for a Constantly Connected World.” Now, take it away, Rick.
Enhanced Campaigns, they are a-comin’. The pros and cons have been heavily discussed, so we’ll jump right to a few set-up tips that can help you get a jump on optimization.