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Bruce Clay Blog - Susan Esparza

Posts by Susan Esparza


July 15, 2011

Friday Recap – Happy Trails Edition

A lovely purple manatee

What a long strange trip it’s been, huh? Today I say goodbye after 6 years, 7 months and 17 days at Bruce Clay, Inc. You can read the official good-bye here and a bit about what’s in my future now and why in my guest post on Outspoken Media today.

Enough about me. Let’s get recappy.

Read more from Friday Recap – Happy Trails Edition




July 11, 2011

We Keep Moving Forward

Quote from Walt Disney - We Keep Moving Forward

I don’t know how to start this blog post so I’m just going to say it straight out: This is my last week here at Bruce Clay, Inc. Friday will be my last day here and then I’m off onto new adventures.
Quote from Walt Disney – We Keep Moving Forward

I’m not joking. I’m not exaggerating. I’m not even sure that I’m breathing right now but bear with me.

Read more from We Keep Moving Forward.




June 10, 2011

SMX Advanced 2011 Coverage Wrap up

We’re back from a wonderful week in Seattle at my favorite conference, SMX Advanced. Schema.org, Panda 2.2 and Periodic Table were all hot topics over the last few days. If you missed all the coverage while it was going on, never fear, we’ve wrapped it all up below.

Read more from SMX Advanced 2011 Coverage Wrap up




June 7, 2011

Tough Love: Link Building For The Real World

Link building session panel

Last regular session of the day and then it’s the Matt Cutts show. Are you excited? I’m excited about how I’m losing feeling in my fingertips. It sort of tingles.

I expect this to be a popular session since everyone is obsessed with links. And because Ross Hudgens is adorable.

Read more from Tough Love: Link Building For The Real World




The Really Complicated Technical SEO Infrastructure Issues – SMX Advanced

SMX

After a very long and delicious lunch courtesy of our friends at AimClear (there was cake!), I’ve had a sufficient amount of rest to dive into this panel. I hope.

How hard can a panel called “The Really Complicated Technical SEO Infrastructure Issues” be to liveblog, right? It’s not like the panel is full of totally smart people who can think rings around the rest of us or anything…

Read more from The Really Complicated Technical SEO Infrastructure Issues




Advanced PPC Analytics – SMX Advanced

PPC Analytics Panel

Have you had enough analytics yet? Of course you haven’t. There’s never enough analytics! Here’s some just for the PPC folks.

Read more from Advanced PPC Analytics




Overlooked, Underloved and Unknown Analytics – SMX Advanced

SMX

Good morning, my friends. Welcome to the first morning of this super quick but super awesome two day conference that we call SMX Advanced. It’s the fifth anniversary of this conference and my, how it has grown.

It’s gray and just a little bit rainy here in Seattle but inside it’s all good times and sunshine. That’s because we have a fantastic panel about to discuss my eternal nemesis — Analytics.

Includes two exciting Feature Announcements from Google Analytics.

Read more from Overlooked, Underloved and Unknown Analytics




March 24, 2011

Conversion Tools of the Master Craftsman — SES New York 2011

SES: Conversion Tools Panel

After lunch. Three sessions to go. Energy fading fast. Coffee in hand.

Still no bagels.

Okay, lets get right to this.

* Moderator:
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA
* Speakers:
Tim Ash, CEO, SiteTuners.com, @Tim_Ash
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

There’s so much star power on that stage, it’s blinding. I hope they’re giving away (to me) the books…oh it’s a raffle. Bother.

Read more from Conversion Tools of the Master Craftsman




Placement Matters: How Eye-Tracking Helps Improve Display Advertising — SES New York 2011

Eye tracking

Running from session to session today. This is cray-cray.

# Moderator:
Kate Kaye, Senior Editor, ClickZ News

# Speakers:
Kim Krause Berg, LiBeckim.com
Leslie Chacon, Founder, User First

Nothing is working right now. The wifi is slow, so is WordPress and my computer. Argh. On the other hand, this is the first all female panel I’ve seen at this show. Happiness is me.

Read more from Placement Matters: How Eye-Tracking Helps Improve Display Advertising




Music & Search Engine Marketing: Quality Score & The Volume Game — SES New York 2011

Music & Search Engine Marketing: Quality Score & The Volume Game

Last day, first session. Still without a bagel. Last night, I was assaulted by hail. New York, you are on notice.

However, we’ve got a couple of sessions today that I picked because they just sounded so different than the norm and I’m actually excited about them. This is the first of them and here’s the panel.

* Moderator:
Jeff Ferguson, CEO, Fang Digital
* Speakers:
Paul Szymanski, Search Engine Marketing Manager, Sony Music Entertainment
Clayburn Griffin, Social Media Director, Promediacorp, @Clayburn
* Avi Wilensky is sitting in for the Q&A portion, @aviw

Read more from Music & Search Engine Marketing: Quality Score & The Volume Game




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