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Susan Esparza - 3/41 - Bruce Clay, Inc. Blog

Posts by Susan Esparza

February 3, 2011

Workshop: Tips and Strategies for Buying and Selling Domains

DOMAINfest logo

Welcome to DomainFest! Jessica and I are bringing you coverage all day from Santa Monica, right here on the beach. Peter Celeste welcomes us all to the third day of the conference and runs down the agenda.

Domain Experts Michael Berkens, Larry Fischer, Tessa Holcomb, Jason Miner, Kathy Nielsen will be talking about buying and selling domains and handing out tips right and left. Our moderator Lisa Box will keep the conversation moving. J and I know nothing about being a domainer so we’re excited to jump right in.

Read more Workshop: Tips and Strategies for Buying and Selling Domains

November 29, 2010

SEO Post-Turkey-Coma Update


While the Americans succumbed to a holiday weekend, the world moved on without us. Let’s catch up on the last four days so we can start December off right.

Bruce sat down with WebProNews at PubCon for a 26 minute interview. Here’s a snippet from that where he discusses why likes are the new links. You can read more of Bruce’s thoughts in this month’s SEO Newsletter.

Read more from SEO Post-Turkey-Coma Update

November 22, 2010

SEO Newsletter: Video Optimization, Likes versus Links and the ROI of SEO

If you missed it as you were running out for your weekend, here’s a quick look at what’s in this month’s SEO Newsletter.

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November 5, 2010

Friday Recap: Procrastination Edition

fall leaves by Kate Rhodes

Happy November, everyone! Do you know what is great about November? It means the Starbucks holiday menu is back! That means I’m going to spend the next two months downing gingerbread lattes like there’s a prize at the bottom (the prize is CAFFEINE), November is also great because of the conferences. ad:tech and BlueGlass Florida […]

November 2, 2010

Renting vs. Buying Your SEO Solution

home sweet home

If you’re a renter like me, you’ve heard this from well-meaning homeowners: you are “wasting your money” renting instead of taking advantage of this all-time-low housing market and its super-low interest rates. You could be putting all that rent money into a mortgage and soon enough you’d own that house instead of walking away with nothing.

In a way, this is a problem that small business owners face as well. Do you contract an agency or SEO consultant for your search marketing efforts (rent) or do you put a ring on it and hire an in-house employee (buy)? Let’s take a look at a few pros and cons to get started.

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October 22, 2010

Friday Recap: Where Did the Week Go?

No Duh vs Big Duh

It really doesn’t feel like Friday to me. As Jessica told you last week, I was off drinking/learning more about publishing and developing ideas. Well, as so often happens, karma punished me appropriately by giving me a terrible cold and what with one thing and the other it suddenly became Friday without me noticing it!

What did you and I miss this week? Jessica and I will try to catch things up.

Read more from Friday Recap: Where Did the Week Go?

October 8, 2010

Friday Recap – For the Honor of Grayskull Edition

Comic-Con 2004 - She-Ra

Hey, everyone, it’s Friday! Also, happy birthday, John Lennon! What’s that you say? You say John Lennon was born on October 9, which is tomorrow? Well no one told Google; they’ve put up their tribute logo to the first dead Beatle today. Clicking on the logo plays a little animated video to the strains of “Imagine.” You can tell I’m a terrible person because I rolled my eyes.

Read more from Friday Recap – For the Honor of Grayskull Edition

October 6, 2010

Looking Back, Moving Forward in SEO – SEM Synergy Extras

SEM Synergy

The exciting thing about working in SEO is that every single week, you wake up to a new industry. Changes come fast and furious and what worked last month is old and stale in this one. This is an industry that prides itself on its ability to keep moving forward, forging new paths and taking new chances.

Read more from Looking Back, Moving Forward in SEO

October 1, 2010

Friday Recap – Reach for the Stars Edition


Happy October, ghosts and ghouls! Though here in southern California, no one has got the memo that it’s autumn now (did you hear about LA’s record breaking 113 F?) we’re more than ready for the upcoming holiday season.

Read more from Friday Recap – Reach for the Stars Edition.

September 20, 2010

Monday Quick Hits

Boxing Girl 2

Hey kids. First, a disclaimer: Without Virginia here, the blog is going to get a little herky jerky for a while as we sort out how to serve our clients and still provide you with sexy-delicious blog posts. This might mean you hear from me more often (look excited!) and this might mean I have to start beating other people in the company until they contribute. Don’t worry, Jessica will still be bringing you thoughtful and useful information on Thursdays so don’t unsubscribe just yet. [No pressure. – Jessica]

Right, expectations lowered? Awesome!

Here’s what you need to know to start your week:

Read more from Monday Quick Hits

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