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Todd Mintz - Bruce Clay, Inc. Blog

Posts by Todd Mintz

March 26, 2013

The Effectiveness Of Slightly Creepy Retargeting


Recently, my extremely smart colleague Susan Waldes did an interview with Jessica on this blog and Susan made the following statement:

“Great remarketing ads are smart about providing gentle and compelling reminders while being mindful not to overdo the “creepy” factor and make users feel they are being stalked.”

Is Susan right? Absolutely. However, when everyone follows best practices, an opportunity exists for people to get extra notice by bending or “slightly breaking” the rules.

Instead of looking at retargeting ad as a series of identical shots attempting to influence the prospect to come back to the website and make a purchase, they should look at retargeting as an ongoing dialog over the course of 1-30 days to attempt to capture the notice of prospective purchasers in a slightly unorthodox way.

Read more of The Effectiveness Of Slightly Creepy Retargeting.

January 31, 2013

PPC Drafting: Coining a Term for a Competitive PPC Maneuver


Hello, my name is Todd Mintz, and in this post, I’m going to try something I’ve never done before — attempt to coin a new paid search phrase (PPC Drafting) for an event that’s commonly seen by paid search managers who manage the accounts of strong business brands. To introduce the term, I’ll need to talk about another topic not frequently mentioned in search marketing industry blog posts: NASCAR.

Click through to see drafting it in action on the NASCAR track and read about Todd’s competitive paid search maneuver.

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