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tracyfalke - Bruce Clay, Inc. Blog

Posts by tracyfalke

July 28, 2011

Augmented Reality and the Future of Visual Search

Augmented Reality Contact Lenses

“What we’re really doing is building an augmented version of humanity.” Eric Schmidt, Google CEO 2001 – 2011

When you’re born, you cannot see your mother’s face. Two months: that’s how long you spend learning to see. Though born with all the components needed for vision: your eyes and your brain – you do not see clearly. Arguably, you also don’t know what you’re ‘seeing’.

So, you have the necessary hardware, but your software, your database, your processing power, and your neural networks aren’t yet up to scratch. They can’t take meaning of what is in the line of site. Nor can the brain cook up a response based on this stimuli.

But inside of two mere months, you begin to respond to complex signals and develop the neural processing skills required to truly see. Biological vision, in its purest form. Visual acuity. Vision no man or machine can emulate.

Your vision at birth is an analogy for the current state of visual search. So let’s start at the beginning.

Read more of Augmented Reality and the Future of Visual Search.

May 26, 2010

Big Business ♥ Social Media 4ever

girls in dress up clothes

She’s all grown up now. Remember how proud you were when she had her first steps? As she turns to smile at you & step out of the door for her first prom night, you almost shout “Stop!” You want 10 more minutes to coach her on all the things you should have said, the things she needs to know to protect her innocence from the perils sure to come. But you stop. You smile back & let her walk away, praying that all the advice you’ve dispensed over folding the laundry together sticks. You’ll know she’ll be back & she’ll be ready to listen.

Your brand is your baby. Social media is…scary.

I work for a digital agency with a portfolio of clients who’ve just entered the social media space. After years of careful, reluctant acceptance of the ‘Learn, Measure, Engage’ model, they’ve moved from baby steps to full on careening round the house with the big headed balance of a toddler. Of course I’m scared. Of course I’m worried. But here’s how I sleep at night.

Read more of Big Business ♥ Social Media 4ever.

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