Virginia Nussey, Content and Media Manager
Virginia Nussey is the content and media manager at Bruce Clay, Inc. She joined the company in 2008 as a writer and blogger. Today she produces and manages content for clients and BCI, including the company's website, blog, weekly podcast, monthly newsletter, multiple book titles and social media presence.
Posts by Virginia Nussey
April 7, 2016
Last Thursday on Reddit, David Szetela offered an AMA to the r/PPC community. An AMA, or “Ask Me Anything,” is just that — an anything goes Q&A with someone of some interest, whether a celebrity, an expert, or someone with a unique role or experience set. David, our VP of Search Marketing Operations and the director of our PPC services, kept it short and sweet, opening the floor to questions for an hour.
Then we talked about highlights on our podcast SEM Synergy this week. Give it a listen or read a transcript-recap here. As David described, it was a conversation marked by diverse PPC topics. Read the question and answers in Paid Search Ask Me Anything — An Hour of Q&A with David Szetela.
March 25, 2016
You probably know that page speed is a search engine ranking factor. (Hello, Google AMP initiative?) Not only will the users of your site have a better experience, but a faster loading page gets plus points when Google or Bing are ranking it. So SEOs use tools that help them find ways to optimize the page load time, like GTMetrix, Google PageSpeed Insights and YSlow.
And actually, now that you mention it, there is value in taking a step back and describing the process of page loading, whether by a browser or a search engine, and what the page speed improvement recommendations address. Read “Page Speed Issues Overview for SEO.”
March 4, 2016
Get our liveblog coverage of this SMX West session all about shopping campaign management and optimizations.
Kirk Williams (@PPCKirk) outlines an ideal campaign setup that relies on four essential filters: campaign priority, negative keywords, shared budget and product bids.
Purna Virji (@purnavirji) covers a Paris Hilton inspired trio of shopping campaign optimization: feed optimization, creative optimization and defensive strategy.
Susan Wenograd (@susanedub) offers her tips for controlling the fire hose that is the shopping campaign, via query mapping, negative keywords and custom labels, and evaluating mobile user performance based on distance from physical storefronts.
March 3, 2016
In SEO we focus a lot on Google, but app developers have a special need to get their app content to show up in Apple Search as well as Google.
Take a crash course on Apple Search and Universal Links, the latter of which are used to get your iOS and Android apps to show up in Google search.
In this SMX West session of Q&A for PPC lovers, questions covered include:
How do you think speech search will impact ads?
How do you find work-life balance?
How do you create space with your clients? How do you manage clients?
What tools do you use?
Video ad tips, strategies, success stories?
What is the biggest weakness in the PPC industry?
Suggestions for testing text ads?
If you can do precise audience targeting, you can have more control over who sees your ads — and get more conversions for your marketing buck! In this in-depth SMX West 2016 session, we’ll find out how to use advanced targeting techniques like remarketing lists, custom affinity lists, YouTube remarketing and more. The goal is to maximize your ad campaign ROI.
Speakers Joseph Kerschbaum, Mark Irvine and Amy Bishop give in-depth task lists and examples for marketers to follow. Dive in to learn more: Advanced Audience Targeting liveblog from SMX West
You’re using Google Analytics, but, as the SMX West audience just learned from speaker Andrew Garberson, you’re merely scratching the surface of the tool’s usefulness in your work life.
First, a story. Your 80-year-old neighbor gives you a call and says that he wants to buy an electric car. He mostly just drives to the grocery store and around town, and everyone agrees he should probably stop riding around town on his bike.
You think of a list criteria for a good car for him: safe, efficient, a good warranty. He drives home in a Tesla, and yes, this meets all the criteria, but it’s a little more than that. It goes 0-60 in 2.8 seconds.
Google Analytics is like the Tesla. It’s a sports car and we’re driving it like we’ve got the emergency brake on. Let’s drive it like the high performance machine it is.
March 2, 2016
There’s an invisible web. Just because it’s out there doesn’t mean the search engine can see it and attribute it correctly. The invisible web is a concept that was introduced in Chris Sherman and Gary Price’s “The Invisible Web” in 2001.
In 2013, search marketers saw a big spike in direct referral traffic. Our speaker Marshall Simmonds (@mdsimmonds), Founder and CEO, Define Media Group, Inc. explains what is causing dark search and social traffic, traffic with no referrer data in analytics. Search marketers need to protect their budget by understanding it and explaining it to non-technical people.
The speaker for this SMX West mini-session titled “Understanding Your Consumer’s Journey – Using Search Science for Keyword Research” is Tony Verre, founder of DreamFire Digital Marketing.
He opens with a question: Does anyone here use consumer surveys as a major data point when creating your strategies? You can only believe half of what you hear and read. Accept that consumer surveys don’t always tell the truth.
Find out how to use 4 “search science” keyword research tools to find reliable data points for understanding the consumer’s search journey.
SEO is very tactical. We always try to look behind the curtain of Google’s algorithms. So, it’s no surprise that we all want to know more about RankBrain, Google’s machine learning system that they confirmed out of the blue in October 2015 was “the third most important ranking signal” in their algorithm.
In this SMX West session, we’ll learn about RankBrain based on studies done by the speakers: Marcus Tober of Searchmetrics and Eric Enge of Stone Temple Consulting. They’ll present findings as well as the implications for SEO.