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Virginia Nussey, Content and Media Manager

Virginia Nussey

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I'm Virginia Nussey, content and media department manager at Bruce Clay, Inc. I joined BCI in 2008 as a content writer and blogger. Now I oversee and edit content we write for clients and BCI. The company publishes a website and blog, a weekly podcast, monthly newsletter, multiple books and has a presence on many social communities.

Posts by Virginia Nussey


March 3, 2015

Injecting SEO Into Your Organization’s DNA #SMX #14A

Micah Fisher-Kirshner

Have you had to deal with last minute changes for designers? Or change 302s to 301s, resulting in more work for IT? All this extra work stems from not knowing the importance of minutiae and how these small things affect SEO. It’s the SEO’s job to train other teams. Explain to the designer why it matters to have text vs. text in an image and to have alt text. Explain the the IT team the importance of a 302 vs. a 301. To the data team, explain the importance of page-level data and parameters at a page level.

They’re owned by different business channels, like engineering, IT, social media, copy, design and project managers. Everyone in an organization needs to know what matters to Google. Yes, everyone.

Read this liveblog coverage of tactics shared by Micah Fisher-Kirshner, Senior SEO Manager at Zazzle Inc, to get a whole organization working to accomplish SEO initiatives.




The Power & Persuasion of Infographics #SMX #14A

David Wallace at SMX West 2015

David Wallace is the founder and CEO of SearchRank. He’s going to present a mini session at SMX West 2015 on best practices for marketing with infographics.

Infographics are AWESOME! We’re overloaded with information today. We’re visually inclined and with infographics we can learn quickly and digest info.

Read about the four styles of infographics and what marketers do have to do and what to avoid when creating and sharing them.

Read the liveblog coverage of this SMX West mini session.




Keywords Are Dead – Research for Entities & Audiences #SMX #13C

Keywords Are Dead session at SMX West

This session at SMX West 2015 “looks at the shift away from the keyword-based world, with tips and strategies for both SEOs and SEMs for thriving in a concept-driven world.”

Danny Sullivan, Search Engine Land’s editor in chief, is this afternoon’s moderator. That says something about this topic’s significance to current trends in the search marketing industry.

Sullivan says that in the old days, we used to fire up the Overture keyword tool or the GoTo keyword tool and see all the words people were searching for.

Speakers Kate Morris and Marty Weintraub explain that the data given by a straightforward keyword tool isn’t enough today. You have to combine many approaches, getting to the audience and intent with different kinds of tools and data available to marketers today.

Read the full liveblog




Keyword Research for Better Content & Audience Engagement #SMX #12A

Keyword Research panelists

This report from SMX West 2015 takes place on Day 1 of the conference. Session moderator Matt McGee prefaces the presentations with a reminder that the poor keyword has been under attack with things like [not provided] and others. Later today, there will even be a session called “The Keyword Is Dead.” This session’s speakers would disagree with that. The presentations by Mindy Weinstein of Bruce Clay, Inc., Gene Skazovski of Tongal, and Bill Hunt of Back Azimuth will highlight three parts of the research process for keywords.

Read more of Keyword Research for Better Content & Audience Engagement




February 24, 2015

​Getting Things Done the Enterprise Way #SEJSummit Liveblog

Jeff Preston at Search Engine Journal Summit

Jeff Preston is the senior SEO manager at Disney Interactive. Disney Interactive includes the company’s websites, video games, mobile apps and more. In the “Getting Things Done the Enterprise Way” session at Search Engine Summit in Santa Monica, Preston discusses the criticality of technical excellence, team culture, winning influence and more. Get the full story.




Engaging Content Marketing for ‘Boring’ Industries #SEJSummit Liveblog

Mindy-Weinstein-SEJSummit2015-2

Mindy Weinstein, director of training at Bruce Clay, Inc., shares three pieces of advice for creating content when businesses are “boring” or topics are not usually addressed in polite company. Read on to find out the importance of developing real life stories, keeping your eyes open for inspiration, and focusing on being practical and persona.




Neil Patel’s 6 Unorthodox Conversion Tactics #SEJSummit Liveblog

neil patel

Neil Patel is the co-founder of CrazyEgg and KISSmetrics, analytics and conversion optimization tools and platforms. He’s been doing business online for 11 years and he does at least four new A/B tests a month. He’s a CRO master.

A lot of businesses aim for one thing: driving traffic. Long-term ethical traffic driving tactics costs a lot of money. If you can optimize your conversions, you’re going to make more from the traffic you have.

  • How to think about conversion optimization the right way. This will help you get more wins.
  • How to come up with tests. Create tests based on what you see as problems, not based on what you want. Tests have to be data driven.
  • Suggestions on tests you can run that should help boost your conversion rate.

Read on for Patel’s six unorthodox conversion tactics.




November 20, 2014

‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA

Bruce Clay Quote on SEO Work

“In our industry, if you can’t adapt, you lose.” Bruce Clay was the guest on an HOA yesterday that one commenter called “Absolutely the best HOA I have heard all year about #SEO.” That link will bring you to our recap and top takeaways from Bruce’s video chat with Ben Fisher and Stephan Hovnanian.

Replay the HOA on YouTube, and click through for a time-stamped play-by-play in the description provided by the Google Plus Business Spotlight show host.

Watch ‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA.




October 6, 2014

Opportunity Alert! Ask Google AdWords and Analytics Questions in Person at BCI’s Pubcon Booth

ASK GOOGLE AT PUBCON

How often can you chat search advertising face to face with Google? Google representatives are answering your questions in Bruce Clay, Inc.’s Pubcon booth 207 on Wednesday, Oct. 8, from noon to 2 pm.

We’re excited to be hosting this special in-person opportunity with Google as part of the Google Partners program. Google’s experts will be answering questions about:

  • Current and recent AdWords announcements or features, such as callout extensions and phone tracking
  • Google Shopping, the transition from PLAs along with holiday or seasonal AdWords advice
  • Google Analytics best practices as they apply to AdWords campaign management
  • Leveraging Google Analytics to improve AdWords performance

If you don’t already have plans to attend Pubcon, we’ve got you covered! Get 20% off registration with the code rc-1330920. Read the full post for all the details.




October 1, 2014

SMX East Liveblog: Deconstructing Pigeon, Google’s New Local Search Algorithm

pigeon-panel

In July, the quality of Google local search results took a turn for the worse, experts say. The cause? A pesky little creature called the Pigeon Update crawled into the maps, local packs and authoritative one boxes. Learn what changed for searches with generic terms, geolocally modified terms, local packs, answer boxes and some of the wacky-broken results that have cropped up since Pigeon landed in this liveblog coverage of an SMX East session with local search experts Adam Dorfman, David Mihm and Andrew Shotland.

Read Deconstructing Pigeon, Google’s New Local Search Algorithm.




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