Virginia Nussey, Content and Media ManagerJune 12, 2013
Danny Sullivan welcomes the crowd and introduces the panel. The comedy act you’re missing right now I just can’t do justice to! Alex has been doing SEO for 10 years and focuses on Google News these days. Greg’s new venture is Foundation Digital. Rae’s hairstyle is fresh. Bruce started optimizing sites in 1879.
Read more of Ask the SEOs.
5 impacts of a strong content strategy:
- Voice and tone: voiceandtone.com – Mailchimp styleguide crafted around users’ feelings. This helps the brand always speak the same way, regardless of the topic
- Inventory and audit: what content do we have? What content do we want? What content do users want?
- Consistent templates: on doing an inventory, REI found 32 custom headers. Four types of video players. Unifying them would speed up content deployment
- Real meta data: not the HTML kind, but data that helps you categorize and pivot on content
- Structure and modeling: findability, portability and reusability is enabled
Bing’s Gurdeep Singh Pall would like to share a facet of Bing we may not be familiar with. Search over the last decade has been driven by keywords. The idea of typing keywords into a search box is soon going to be outdated. Proactive notifications and natural interaction with devices is going to be the new model and technology is catching up.
Whenever there’s a user interacting with a surface, users will want info, insight and task completion right there. The app and device being used will tap into Bing search rather than having to move back to the browser.
Read more of SMX Advanced Keynote: Gurdeep Singh Pall #2KEY
June 11, 2013
For the paid search crowd!
Prerequisites of Enhanced Campaigns: Mobile modifiers, location and time of day were only available at the campaign level upon first release. They are now also available at the ad group level. They are not available at the keyword level.
Isolate your top keywords in specific ad groups for editorial and bidding optimization purposes. Do this for the tier 1 and tier 2 campaigns at least since it’s a tedious process. You want one keyword per ad group. You can then test different ad copies.
Read more of PPC Best Practices in an Enhanced Campaign World #12B.
When they were updating the Periodic Table of SEO Success Factors, they considered adding a “mobile” element, but they didn’t. Google just won’t rank you as well if your mobile experience isn’t good.
May 31, 2013
After a look at the SMX Advanced agenda it was clear that to report on the sessions and happenings of this show, I need help. And so, a big advanced thank you to Dana Lookadoo.
Dana is going to be flashing BCI press credentials in Seattle! After the jump you’ll see Bruce Clay, Inc.’s liveblog schedule. First, a couple notes about how to meet up if you’re going to be in the Emerald City.
Read more of SMX Advanced 2013 Liveblog Schedule & Where We’ll Be.
May 15, 2013
As a community manager and a blogger, I have 2 main needs for images:
1. Including them in BCI blog posts to break up text and add visual interest
2. Posting images to social media to share blog and other BCI content
What you’ll know by the end of reading this is:
- Where I get images, both free and paid services
- How to make a graphic-text mash-up using Google Drive that will get noticed in the midst of noisy Facebook, Twitter and Google+ streams
April 17, 2013
There’s a new best practice in social media marketing. In an era where communications is continuous and real-time, there’s a directive to go dark in times of disaster.
When the last public tragedy occurred (maybe it was the Sandy Hook shooting) I saw a number of brands I follow on social media announce they’d be taking a moment of silence for the remainder of the day out of respect or remembrance for the victims of the horrific events that occurred.
After Monday’s Boston Marathon bombing, one of the fashion blogs I follow tweeted this:
“Hearts go out to loved ones known and unknown in Boston. Moment of silence the rest of the day for victims of senseless violence everywhere.”
April 8, 2013
You’ve heard your SEO or marketing consultant recommend a blog, and you get it. After all, a blog allows you to do lots of great things for your business:
- Put a face on your company.
- Do reputation management, to deal with negative feedback.
- Strengthen the focus of your site with new ideas and content.
- Publish funny, entertaining or otherwise “viral” content that will get you attention online.
You know that blogging for your customers will build trust in your brand and improve users’ experience with you, making them more likely to associate themselves with you in the future. But you still have questions. Like, what can I expect the blog to contribute to sales? And if not directly connected to sales, how will I measure the blog’s success?
Read on for the answers in Business Blogging: How to Hit the Sweet Spot of Social Engagement and Revenue Driver.
March 18, 2013
Last week at SMX West, we covered 11 conference sessions here on the blog. If you haven’t looked to see if any of them are relevant to your interests, check out my reports here. Sessions on optimizing for Google Knowledge Graph; advertising with Google AdWords enhanced campaigns, YouTube TrueView ads, Facebook and Twitter; an intro to the new Facebook Graph Search; and SEO best practices from Bing and Google reps are all in here.
Read more of the SMX West Liveblog Post Round-up.