Bruce Clay Blog - Virginia Nussey : Page 3 of 71
February 11, 2013The Talk’s the Same but the Game Has Changed. Or Has It?
Beyonce is basically perfect. But after her fierce Super Bowl halftime show performance, the haters came out because, predictably, haters gonna hate.
Now if you’re as gorgeous, talented and confident as I imagine Beyonce is, there’s just no way you let some Internet trolls phase you. At least, as far as the public is concerned.
So what in the world was her publicist thinking by asking Buzzfeed to remove unflattering pics of B mid-performance? As you’d expect, if you ask a site that thrives on mocking, well, anything, you’ll only get more mocking in return. Makes you wonder who’s idea it was. Could a publicity company in this day and age commit such an obvious faux pas? When you consider this is the publicity company in question, the extent to which they fail at the Internet becomes clear.
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February 7, 2013
Fresh and Sizzling at Applebee’s: Social Media Reputation Management
Applebee’s is serving up a lesson in social media reputation management and crisis communications this week. There are multiple layers worth exploring in this story.
There’s the Reddit community whose mob mentality infected this story as it traveled across social media channels.
There’s also the social media marketing industry that has raised its voice against how Applebee’s handled the situation.
Herein I attempt to look at both because, of course, they’re overlapping and related. Yet because this story is deeply layered and complex, I merely skim the surface. Still, I think it’s enough to add a few things to your business’s guidelines for online discourse if and when your brand ever comes under fire.
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February 5, 2013
How’s It Going, Facebook? Feature Updates to Watch For
Facebook and me are tight. I like how Facebook’s always asking me how I’m doing. No matter what’s going on in my life, I know Facebook is happy to hear from me. It’s pretty impressive Facebook can always make the time considering how much it’s got going on. Lately the service has been really busy adding new features to its social platform, so I wanted to take a minute to get an update from the ultimate update sharing service.
For marketing implications of Facebook Graph and a light-hearted conspiracy theory about Facebook Gifts, read on.
January 28, 2013
SMX West + SEO Workshop with Bruce Clay – Rates Go Up Friday!
Education and professional self improvement are works in progress and it’s never too late to start. However, they say the early bird gets the worm, and in the case of next month’s SMX West in San Jose, that worm is a discount on registration. Early bird pricing for the conference ends this Friday. Add to that 10% discount code SMXW13bruceclay and the justification for this investment is overwhelming.
Just be sure not to miss the SEO Workshop Bruce presents at SMX West to take full advantage of this opportunity to learn from search and social thought leaders.
Read more about conference and workshop rates, additional discounts and cost value, and what to expect from the SEO workshop at SMX West.
January 22, 2013
Science Confirms Pics Are Worth 1,000 Words
The image above is in a rotating banner along the front page of National Geographic today. To think that little dino babies could have nursed on mama dino’s little teats! I’m a sucker for ancient reptiles, and am myself mom to a creature of prehistoric persuasion. So I wanted to know, were dinosaurs and mammals [...]
January 15, 2013
Strip Down to Strengthen Your Brand: Indentifying the Inessential
Monopoly is doing something crazy. The iconic tokens are up for public vote through February 5 and the classic piece with the fewest votes will be replaced by the shiny new one with the most votes.
Monopoly is the most popular board game in the world. If even this market leader is comfortable shaking up its product for the sake of promotion and an infusion of community energy, it makes sense to ask yourself:
What is the core of my brand and what part of my product or service can and should be in a continual state of iteration?
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January 10, 2013
How’d He Do? Score Bruce’s Predictions for SEO and Internet Marketing in 2012
Calling all online marketers! We need your input to get a good picture of what happened in the Internet marketing industry last year. We’re hoping you have a minute to grade Bruce’s predictions from last year.
Every year Bruce reads trends and past events to forecast the Internet marketing industry in the year ahead. Predicting major happenings in the search marketing industry for the year to come is a fun tradition we do every year.
But now it’s time to get critical and see how accurate he was. Will you score Bruce? Did you see these predictions play out, or were they in the ballpark or total misses?
We’ll be publishing Bruce’s final scorecard for his 2012 predictions in the SEO Newsletter next week and can use all the graders we can get. We’d be grateful if you could share this survey with your networks, too. 
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January 9, 2013
Your Brand, Your Audience and “Design Thinking”
Jess addressed an issue yesterday that all businesses face at one point or another: getting into your customer/user’s shoes to make sure what you give them is what they need.
She’s talks about a blog or website content specifically, but the challenge of empathizing with those using your product or service has a broad reach. It reminded me of a segment I saw last weekend on 60 Minutes, the weekly TV news magazine.
I think every product manager, small business owner, and marketer will enjoy this interview with David Kelley. He’s a designer who’s teaching “design thinking” at Stanford and was the inventor of the first computer mouse (technical revolution) as well as the stand-up tube of toothpaste (everyday useful).
Read more of Your Brand, Your Audience and “Design Thinking”.
December 12, 2012
7-Step Website Detox for After the Holidays
I’ve got half a bottle of cinnamon whiskey in the freezer and an empty carton of eggnog in the trash that says I’m due for an after-holiday detox.
The holidays and the beginning of a new year collide in a chemical reaction unlike the rest of the year. On the one hand you’ve got a guilt-free pass to give into your indulgences. Then, that passion does a 180 toward a fresh start and promises for a clean-running, new-and-improved self. The trick to a successful transition is a good detox.
Same goes for your website when confronted by a new year after the holiday season has passed. So, here’s the detox program – a seven-step cleanse for your site’s fresh start.
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December 10, 2012
Bad Science vs. Words that Work: Holiday News for Marketers
Let’s take look at some recent headlines focused on the inner workings of the mind, and the need for proper analysis of data. There are some interesting things happening at the intersection of marketing and psychology.
Congress voted to extract the word “lunatic” from federal law books last week.
In the new Diagnostic Manual of Mental Disorders (DSM-V) Asberger Syndrome is being replaced by Autism Spectrum Disorder.
Sensitivities run high, especially around heavily charged words. What words are you using, marketer?
Read more of Bad Science vs. Words that Work: Holiday News for Marketers.
