Virginia Nussey, Content and Media ManagerOctober 3, 2013
But, as all good things come to an end, we’re going to be wrapping up our conference coverage with a long-view look of paid search and online advertising. The session description hints at how many new considerations may increasingly affect advertising online.
“Paid search marketers have a lot of new things to consider:
- the impact of Google’s Enhanced campaigns,
- sophisticated new retargeting options,
- new ad formats and changes in results page layout,
- and paid inclusion in shopping search.
Join us for this PowerPoint-free discussion on how these significant developments will change PPC campaigns efficiency and effectiveness in the coming year.”
Read more of Conversation: Where’s Paid Search Going In 2014?
Keywords have been a hot topic of discussion, especially since Google turned all organic keyword referral data into (not provided) a week ago. These speakers are going to tell us about keyword research and planning tools, the Google Keyword Planner tool and the Bing Ads Intelligence Excel add-on, plus some suggestions for how to piece together the lost (not provided) keyword data.
October 2, 2013
Authorship is a structured markup that can give you a click-through boost and thus more traffic when an author photo shows up in a SERP, but which, in my own experience, can be finicky for implementing. One of the key players in developing the authorship markup at Google is on the panel. Other members of the panel will come from the publisher perspective and the agency side.
Elisabeth Osmeloski (@elisabethos, Director of Audience Development, Third Door Media, Inc.) is moderating and the four speakers are:
John Carcutt, Director of SEO and Social Media, Advance Digital (@johncarcutt)
Janet Driscoll Miller, President and CEO, Search Mojo (@janetdmiller)
Pierre Far, Webmaster Trends Analyst, Google (@pierrefar)
John Shehata, Executive Director of Search, Social Media, ABC News (@JShehata)
Read more of Google Authorship: Step-By-Step Setup & Troubleshooting.
This session is a social + search “speed round.” We’ve got three speakers queued up and ready to share their favorite authority-building social tips. According to the SMX conference agenda this hour will be primarily focused on integrating search and social media efforts. Topics slated for discussion include OpenGraph technology, Google+, Twitter and more.
Debra Mastaler starts us off and will talk about influencer marketing. This is the process of finding, tapping into and using people with high credibility and high visibility in your niche. She looks at everything from a link builder’s perspective. The emphasis in search is credibility, quality and trust. Trust is one of the hardest to tie to a tactic, and that’s what influencer marketing does. She’s going to show us her process and tools.
Good morning from New York. Day 2 of this 3 day Internet marketing educational event starts with our keynote with Richard Alfonsi (@ralfonsi), vice president of global online sales for Twitter. The SMX conference agenda says we can expect a thorough discussion of all things Twitter – from trends, to targeted ad opportunities, to tactics that can help search marketers use interests and keyword-targeting to get in front of the right people at the right time.
Danny Sullivan (@dannysullivan) says that the audience can feel free to tweet the conversation. Danny plays ask the audience. How many use Twitter for their company? Everyone raises their hand. Now he’s asking about numbers of followers, 100k, 50k, 25k and there are sparse to no hands up. And to the question about who’s using the Twitter ad platform, there are maybe 20% of the hands up.
October 1, 2013
The future is now and Internet you wear on your face into Men’s rooms (…and other places) exists. (Still no hover skateboards as promised by Michael J. Fox in Back to the Future… but Internet head-ware is a step in the right direction.) In this session we’re going to get a “heads on” live demonstration of the Google Glass experience, and then, according to the conference agenda, we’ll discuss “the ramifications of this new way of interacting with the Internet, from how it changes search behavior to SEO implications to all-important privacy concerns.”
Read more of Search Marketers Talk Google Glass at #SMX East 2013.
Increase Your Global Search IQ: Compete Smarter and Rank Better in International Search – Liveblog #smx
This session is sponsored and produced by Covario, not the typical liveblog target, but the topic of competing in international search showed promise, so here I am. The panelists cover how to signal relevance, credibility and the “obvious” factors for being ranked in top spots in international SEO.
Hi, reader! You’re here because you’re interested in mobile marketing and mobile search capabilities and/or the happenings of SMX East 2013. Thanks for joining us for Bruce Clay, Inc.’s liveblog coverage of the conference. We’re in the first session of the first day of the conference, and while Chelsea covers the new era of link building, you’ll learn about trends in mobile search right here. The conference agenda says we should expect discussion of mobile usage statistics, growth trend predictions, mobile optimization, voice search, Google’s Enhanced Campaigns and responsive design.
Read more of Trends In Mobile Search | 2013 #SMX East Live Coverage.
August 29, 2013
If you could have dinner with one person in marketing and have them answer all your questions, who would it be? My dream scenario came true when I visited the office of aimClear in Duluth, Minnesota, this month. And not to brag, but it was even better than the hypothetical.
In between admiring the internationally assembled fine art collection and sipping 98-point Pinots in the office — for breakfast! Oh the decadence! — I had a chance to glean Internet marketing advice from Marty, Annalise, Merry and Manny. In order to rebalance my Karma points, I’ve got to share some of this wisdom with the rest of the Internet. What follows are the results of a word association game played with the mental muscle at aimClear.
August 8, 2013
Gone is the mystery of blackbox manual action penalties levied by Google against your site. Today Google announced a new section in Google Webmaster Tools called “Manual Actions.”
If you go to the Search Traffic navigation and click on “Manual Actions” you’ll see a listing of site-wide matches (spam found across a whole domain) and partial matches (spam flagged on “specific pages, sections or links”) of your site.
In Google’s Webmaster Central blog post, the example screenshot shows a manual action listed as “User-generated spam. Pages from this site appear to contain spammy user-generated content.” Along with the versions we have seen, that makes three types of reported webspam:
- Comment spam (user-generated spam)
- Thin content
- Unnatural links