Bruce Clay Blog - Virginia Nussey : Page 5 of 73February 26, 2013
To help our clients who would like to use the disavow links tools from Google and Bing, this is an instructional guide.
It’s important to note that Google strongly advises against using the disavow links tool unless it is the last available option and will be implemented by a highly technical power user of Webmaster Tools. Incorrect use of the disavow links tool can harm Google’s evaluation of that site’s rankings and is a difficult process to reverse.
After having exhausted your link removal efforts and made necessary reconsideration request to Google, the Disavow Links tools in Bing Webmaster Tools and Google Webmaster Tools may be a viable option for your situation. The step-by-step disavow links submission process for Bing and Google follow.
February 14, 2013
Allow me to make a suggestion for all of us juggling metrics and data diving. Before you do anything else, figure out what your business’s one key metric is.
Measuring what matters (and disregarding what doesn’t) is Analytics 101. And it’s very important because with all that we can track and measure with web analytics, there’s the risk you’ll:
a) drown in data
b) be struck by info overload paralysis or
c) contribute to misleading metrics, whether intentionally or not.
Using the one key metric model is going to give you results, while chasing B.S. metrics doesn’t reveal meaningful insight into user behavior and preferences.
Read more of What’s Your Business’s One Key Metric?
February 11, 2013
Beyonce is basically perfect. But after her fierce Super Bowl halftime show performance, the haters came out because, predictably, haters gonna hate.
Now if you’re as gorgeous, talented and confident as I imagine Beyonce is, there’s just no way you let some Internet trolls phase you. At least, as far as the public is concerned.
So what in the world was her publicist thinking by asking Buzzfeed to remove unflattering pics of B mid-performance? As you’d expect, if you ask a site that thrives on mocking, well, anything, you’ll only get more mocking in return. Makes you wonder who’s idea it was. Could a publicity company in this day and age commit such an obvious faux pas? When you consider this is the publicity company in question, the extent to which they fail at the Internet becomes clear.
February 7, 2013
Applebee’s is serving up a lesson in social media reputation management and crisis communications this week. There are multiple layers worth exploring in this story.
There’s the Reddit community whose mob mentality infected this story as it traveled across social media channels.
There’s also the social media marketing industry that has raised its voice against how Applebee’s handled the situation.
Herein I attempt to look at both because, of course, they’re overlapping and related. Yet because this story is deeply layered and complex, I merely skim the surface. Still, I think it’s enough to add a few things to your business’s guidelines for online discourse if and when your brand ever comes under fire.
February 5, 2013
Facebook and me are tight. I like how Facebook’s always asking me how I’m doing. No matter what’s going on in my life, I know Facebook is happy to hear from me. It’s pretty impressive Facebook can always make the time considering how much it’s got going on. Lately the service has been really busy adding new features to its social platform, so I wanted to take a minute to get an update from the ultimate update sharing service.
For marketing implications of Facebook Graph and a light-hearted conspiracy theory about Facebook Gifts, read on.
January 28, 2013
Education and professional self improvement are works in progress and it’s never too late to start. However, they say the early bird gets the worm, and in the case of next month’s SMX West in San Jose, that worm is a discount on registration. Early bird pricing for the conference ends this Friday. Add to that 10% discount code SMXW13bruceclay and the justification for this investment is overwhelming.
Just be sure not to miss the SEO Workshop Bruce presents at SMX West to take full advantage of this opportunity to learn from search and social thought leaders.
Read more about conference and workshop rates, additional discounts and cost value, and what to expect from the SEO workshop at SMX West.
January 22, 2013
The image above is in a rotating banner along the front page of National Geographic today. To think that little dino babies could have nursed on mama dino’s little teats! I’m a sucker for ancient reptiles, and am myself mom to a creature of prehistoric persuasion. So I wanted to know, were dinosaurs and mammals […]
January 15, 2013
Monopoly is doing something crazy. The iconic tokens are up for public vote through February 5 and the classic piece with the fewest votes will be replaced by the shiny new one with the most votes.
Monopoly is the most popular board game in the world. If even this market leader is comfortable shaking up its product for the sake of promotion and an infusion of community energy, it makes sense to ask yourself:
What is the core of my brand and what part of my product or service can and should be in a continual state of iteration?
January 10, 2013
Calling all online marketers! We need your input to get a good picture of what happened in the Internet marketing industry last year. We’re hoping you have a minute to grade Bruce’s predictions from last year.
Every year Bruce reads trends and past events to forecast the Internet marketing industry in the year ahead. Predicting major happenings in the search marketing industry for the year to come is a fun tradition we do every year.
But now it’s time to get critical and see how accurate he was. Will you score Bruce? Did you see these predictions play out, or were they in the ballpark or total misses?
We’ll be publishing Bruce’s final scorecard for his 2012 predictions in the SEO Newsletter next week and can use all the graders we can get. We’d be grateful if you could share this survey with your networks, too.
January 9, 2013
Jess addressed an issue yesterday that all businesses face at one point or another: getting into your customer/user’s shoes to make sure what you give them is what they need.
She’s talks about a blog or website content specifically, but the challenge of empathizing with those using your product or service has a broad reach. It reminded me of a segment I saw last weekend on 60 Minutes, the weekly TV news magazine.
I think every product manager, small business owner, and marketer will enjoy this interview with David Kelley. He’s a designer who’s teaching “design thinking” at Stanford and was the inventor of the first computer mouse (technical revolution) as well as the stand-up tube of toothpaste (everyday useful).
Read more of Your Brand, Your Audience and “Design Thinking”.