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Virginia Nussey, Content and Media Manager

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August 1, 2013

New Knowledge Graph Hover UI for Local Results?

local result knowledge graph

Resident SERP sleuth Chelsea Adams saw a hover-over Knowledge Graph on a local-pack result today. As these things go, we’re not sure if this is truly a new user interface for Knowledge Graph or if it’s just the first we’re noticing it. I took a quick screen capture video of the experience as you can see above.

For the local-intent query “pet grooming” you’ll see that when I hover over the 7-pack results, a Knowledge Graph-like result pops up. It’s worth noting that the user can review one of these businesses right from this same SERP — just another way for Google to keep traffic on its site.

Watch the video: New Knowledge Graph Hover UI for Local Results?




June 12, 2013

SMX Advanced 2013: Ask the SEOs #23A

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Danny Sullivan welcomes the crowd and introduces the panel. The comedy act you’re missing right now I just can’t do justice to! Alex has been doing SEO for 10 years and focuses on Google News these days. Greg’s new venture is Foundation Digital. Rae’s hairstyle is fresh. Bruce started optimizing sites in 1879.

Read more of Ask the SEOs.




Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts

Vanessa Fox and Vanessa Casavant answering questions after the session

5 impacts of a strong content strategy:

  1. Voice and tone: voiceandtone.com – Mailchimp styleguide crafted around users’ feelings. This helps the brand always speak the same way, regardless of the topic
  2. Inventory and audit: what content do we have? What content do we want? What content do users want?
  3. Consistent templates: on doing an inventory, REI found 32 custom headers. Four types of video players. Unifying them would speed up content deployment
  4. Real meta data: not the HTML kind, but data that helps you categorize and pivot on content
  5. Structure and modeling: findability, portability and reusability is enabled

Read more of Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts.




SMX Advanced Keynote: Gurdeep Singh Pall #2KEY

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Bing’s Gurdeep Singh Pall would like to share a facet of Bing we may not be familiar with. Search over the last decade has been driven by keywords. The idea of typing keywords into a search box is soon going to be outdated. Proactive notifications and natural interaction with devices is going to be the new model and technology is catching up.

Whenever there’s a user interacting with a surface, users will want info, insight and task completion right there. The app and device being used will tap into Bing search rather than having to move back to the browser.

Read more of SMX Advanced Keynote: Gurdeep Singh Pall #2KEY




June 11, 2013

PPC Best Practices in an Enhanced Campaign World #12B

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For the paid search crowd!

Prerequisites of Enhanced Campaigns: Mobile modifiers, location and time of day were only available at the campaign level upon first release. They are now also available at the ad group level. They are not available at the keyword level.

Isolate your top keywords in specific ad groups for editorial and bidding optimization purposes. Do this for the tier 1 and tier 2 campaigns at least since it’s a tedious process. You want one keyword per ad group. You can then test different ad copies.

Read more of PPC Best Practices in an Enhanced Campaign World #12B.




The Periodic Table of SEO Ranking Factors: 2013 Edition #SMX #11A

SEO elements

When they were updating the Periodic Table of SEO Success Factors, they considered adding a “mobile” element, but they didn’t. Google just won’t rank you as well if your mobile experience isn’t good.

Read more at The Periodic Table of SEO Ranking Factors: 2013 Edition #SMX #11A .




May 31, 2013

SMX Advanced 2013 Liveblog Schedule & Where We’ll Be

Virginia Nussey and Dana Lookadoo

After a look at the SMX Advanced agenda it was clear that to report on the sessions and happenings of this show, I need help. And so, a big advanced thank you to Dana Lookadoo.

Dana is going to be flashing BCI press credentials in Seattle! After the jump you’ll see Bruce Clay, Inc.’s liveblog schedule. First, a couple notes about how to meet up if you’re going to be in the Emerald City.

Read more of SMX Advanced 2013 Liveblog Schedule & Where We’ll Be.




May 15, 2013

How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook

panda on Dreamstime stock photo service

As a community manager and a blogger, I have 2 main needs for images:

1. Including them in BCI blog posts to break up text and add visual interest
2. Posting images to social media to share blog and other BCI content

What you’ll know by the end of reading this is:

  • Where I get images, both free and paid services
  • How to make a graphic-text mash-up using Google Drive that will get noticed in the midst of noisy Facebook, Twitter and Google+ streams

Read more of How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook.




April 17, 2013

Should Brands Go Dark on Social Media After Disaster?

holding hands

There’s a new best practice in social media marketing. In an era where communications is continuous and real-time, there’s a directive to go dark in times of disaster.

When the last public tragedy occurred (maybe it was the Sandy Hook shooting) I saw a number of brands I follow on social media announce they’d be taking a moment of silence for the remainder of the day out of respect or remembrance for the victims of the horrific events that occurred.

After Monday’s Boston Marathon bombing, one of the fashion blogs I follow tweeted this:

“Hearts go out to loved ones known and unknown in Boston. Moment of silence the rest of the day for victims of senseless violence everywhere.”

Read more of Should Brands Go Dark on Social Media After Disaster?




April 8, 2013

Business Blogging: How to Hit the Sweet Spot of Social Engagement and Revenue Driver

blog success metrics

You’ve heard your SEO or marketing consultant recommend a blog, and you get it. After all, a blog allows you to do lots of great things for your business:

  • Put a face on your company.
  • Do reputation management, to deal with negative feedback.
  • Strengthen the focus of your site with new ideas and content.
  • Publish funny, entertaining or otherwise “viral” content that will get you attention online.

You know that blogging for your customers will build trust in your brand and improve users’ experience with you, making them more likely to associate themselves with you in the future. But you still have questions. Like, what can I expect the blog to contribute to sales? And if not directly connected to sales, how will I measure the blog’s success?

Read on for the answers in Business Blogging: How to Hit the Sweet Spot of Social Engagement and Revenue Driver.




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