5 Things Businesses Should Know About SEO Agencies
As a business, you may or may not fully understand the benefits of pairing with an SEO agency. Whether or not you already have in-house online marketing efforts in place, agencies and consultants can help you boost your strategy for a number of reasons. Let’s take a look at five reasons pairing with an Internet marketer can boost your return on investment.
1. You gain access to emerging SEO strategies.
The SEO industry is constantly evolving. In-house Internet marketers and businesses may have limited time and resources to keep up with the changes effectively.
However, SEO agencies tend to be very proactive when it comes to search engine news and industry changes. They always stay on top of trends and are usually the first to learn about them.
That said, they can keep you up-to-date with changes that may affect your strategy, while providing you with effective SEO tactics and solutions to combat search engine changes.
2. You have cutting-edge tools working for your campaign.
SEO agencies have access to and understand how to navigate a wide range of online marketing tools.
From Web analytics and conversion tools to research, monitoring and reporting tools, your business can benefit from an SEO agency’s utility kit.
Agencies know how to select and use the tools needed for your specific project, reducing in-house costs and offering you time savings.
3. You obtain comprehensive SEO knowledge.
SEO agencies are usually very experienced in different verticals and industries due to the nature of their job.
Agencies solve a multitude of SEO problems for various types of businesses daily. Therefore, agencies obtain in-depth knowledge on what works and doesn’t work for an array of sites.
As an in-house marketer or business owner, you probably know your site very well and understand what’s happening in your niche market. However, SEO agencies work to provide an added perspective.
By understanding the changes and trends across business sectors and types of sites, agencies can offer fresh SEO techniques to your campaign.
4. You can learn how to implement SEO best practices.
Some SEO companies allocate resources for research and development. This is so they can experiment with different SEO methodologies and techniques and observe test results to provide tried and true methods that give return on investment to the client.
By hiring the right agency, you can take advantage of those proven techniques. This also ensures you are always practicing sound SEO tactics that won’t harm your site in the long run.
5. You can use the experts as a sounding board, to offer new ideas or for continuing education.
SEO agencies are there to answer your questions, review your current strategy and give feedback.
Agencies act as a checks-and-balances resource for in-house marketers and business owners to make sure their strategy is sound.
Sometimes, it’s more cost-effective and a lot faster to hire a consultant, rather than spend resources looking for answers online or in books.
Chances are, your complex question has been presented to an SEO agency before by another business, so they may already have answer for you.
And it’s always great to have another set of eyes reviewing your strategy and/or auditing your site.
When budget is not tight, hire an SEO agency to provide a website assessment for your business; take the recommendations to create a blueprint to implement in-house.
SEO agencies can transfer a lot of knowledge to in-house marketers and business owners, and can serve as long-term continuing education for companies — even if they have a very experienced team in house.
About the Author
Nasim Jafarzadeh is SEO manager at Bruce Clay, Inc. She has 10 years of SEO experience both as an in-house SEO analyst and agency analyst. As SEO manager, Nasim is responsible for overseeing the SEO production for BCI and leading the SEO team of analysts.
Editor’s Note: We covered a similar topic in November: Renting vs. Buying Your SEO Solution