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December 26, 2008

Best of Search Conferences 2008: The Agenda

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We at Bruce Clay, Inc. hope you are having a jolly holiday season! Part of what makes this time of year so special is that it is a time for togetherness. Last year we started our own little tradition of togetherness that we like to call the Best of Search Conferences. That’s where we pull together our favorite liveblog coverage of the most kick-butt sessions from conferences we attended throughout the year.

Search Engine Strategies, Search Marketing Expo, eMetrics Marketing Optimization Summit, ad:Tech and PubCon made up a total of nine conferences and about 170 sessions that the BCI team liveblogged in 2008. That’s a lot of blog posts! And while every one is filled with juicy Internet marketing knowledge, there are always those that stand out. That’s where the Best of Search Conferences 2008 comes in.

Beginning Monday of next week we’ll be bringing you three days of the quintessential conference posts you just can’t miss. Each day will feature two keynotes and four tracks for a total of 18 sessions on everything from analytics to link building to the face of search to come. The round-up comes complete with some top takeaways to help you find the tracks or sessions that feed your mental hungers best.

Check out the full agenda and get ready to jump in!

 

Day 1: Monday, December 29, 2008

Time

Basic/Intermediate SEO

Basic/Intermediate PPC

Basic/Intermediate SMM

Basic/Intermediate Branding

9:00am-9:45am

PubCon Las Vegas
Keynote Kickoff Address

10:00am-11:00am

SMX East
Ask the Search Engines

SES San Jose
Search Advertising 101

SMX Social
Linkbait – Chumming for Traffic on Social Media Sites

PubCon Las Vegas
Brand Management

11:00am-12:00pm

PubCon Las Vegas
Mostly Viral Top Traffic Alternatives, or SEO on a Shoestring Budget

SMX West
Defending Your Paid Search Budget

SES San Jose
Social Media Marketing: What Is It and What Is It Good For?

SES New York
Old Timers – The Impact of Search on Brand Health Metrics

12:00pm-1:30pm

Lunch

1:30pm-2:30pm

SMX East
Give It Up:
White Hat Edition

SES New York
Ad Testing: Research and Findings

SMX Social
Micro Communities

ad:Tech San Francisco
Digital Ad Networks: Are They Safe for Brands?

2:30pm-3:30pm

PubCon Las Vegas
Top Shelf Organic SEO

SES San Jose
Post-Click Marketing: Converting Search Engine Traffic

SMX West
Search 4.0: Will the Social Graph Change Search?

eMetrics San Francisco
Reputation Management in a Social Media World and on Your Site

3:30pm-4:00pm

Afternoon Break

4:00pm-5:00pm

SES San Jose
Keynote Roundtable: Technical and Informational Giants

 

Day 2: Tuesday, December 30, 2008

Time

The Future of Search

Mobile and Local Search

Marketing with Videos

International Search Marketing

9:00am-9:45am

SMX West
Opening Keynote: Search 3.0, Search 4.0 and Beyond

10:00am-11:00am

SMX East
Personalized and Customized Search

ad:Tech San Francisco
Tactical Search: Local and Mobile Search

SES San Jose
Video Search Engine Optimization

SES San Jose
War of the Search Worlds: Unifying Your Global Search Marketing Program

11:00am-12:00pm

SES San Jose
Semantic Search: How Will It Change Our Lives?

SES San Jose
Mobile SEO: Death of .mobi

ad:Tech San Francisco
Beyond the Pre-Roll: The State of Online Video

SES San Jose
Search Around the World, Part 1: Asia/Pacific and Latin America

12:00pm-1:30pm

Lunch

1:30pm-2:30pm

SMX West
Search 4.0: The Personalized Search Revolution

SES New York
Why Local Is Different

SMX West
Search 3.0: Video, Images & Blended Search

SES New York
Search Around the World, Part 2: The UK and Europe

2:30pm-3:30pm

ad:Tech
Futuresearch: Watch This Space

SES San Jose
Special Kelsey Group Presentation: The 3G iPhone: Local Search Demos

SES San Jose
The Next Wave for Online Video

SES San Jose
Global Search for the B2B SEM

3:30pm-4:00pm

Afternoon Break

4:00pm-5:00pm

SMX Social
Keynote – Social Search: The Human Challengers

 

Day 3: Wednesday, December 31, 2008

Time

All About Analytics

Legal Considerations

Advanced SEO

Advanced PPC

9:00am-9:45am

eMetrics San Francisco
Keynote – The Coca-Cola Marketing Metrics Journey, Part 2

10:00am-11:00am

SMX Advanced
Analytics Every SEO Needs to Know

SMX West
Legally Speaking: Recent Legal News about Search (February 2008)

SMX Advanced
Give It Up

SMX Advanced
Amazing New PPC Tactics

11:00am-12:00pm

eMetrics San Francisco
On-Site Search as a Crystal Ball

SES San Jose
Trademark Issues: What SEMs Should Know

SMX East
Boot Camp: Link Building Fundamentals

SES New York
Landing Page Testing and Tuning

12:00pm-1:30pm

Lunch

1:30pm-2:30pm

SES San Jose
Identify, Analyze, Act: SEM by the Numbers

SMX East
Googleopoly

SMX Advanced
Blow Your Mind: Link Building Techniques

SMX East
Advanced Keyword Research Techniques

2:30pm-3:30pm

eMetrics San Francisco
Actionable Organic Search Analytics

SMX East
Legally Speaking: Recent Legal News About Search (October 2008)

SES San Jose
Black Hat, White Hat: Playing Dirty with SEO

SMX West
Search 4.0: Search Ads and Behavioral Targeting

3:30pm-4:00pm

Afternoon Break

4:00pm-5:00pm

SMX East
Keynote – Click: What Search Activity Tells Us About Society

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One response to “Best of Search Conferences 2008: The Agenda”

  1. Nick Drew writes:

    Interesting/ a little depressing that you don’t include any search conferences from outside the US – even SES or SMX events – and make no mention at all of the ‘search+ display’ discussions that have been working their way across the larger and more net-savvy advertisers outside the US this year.



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