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June 29, 2012

Bing, the SEO Friendly Search Engine

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Do you believe in link love at first site or should I refresh my browser?

How’s that for a pick-up line at the next SEO mixer?

Of course links haven’t been all love lately, with Google’s Penguin punishing sites for involvement in any manipulative linking practices and negative SEO becoming a real threat.

Curiously enough, yesterday news dropped that marries the topics of link penalties and flirting.

Bing has been aggressively courting the SEO community. Among Bing’s moves to curry our favor is the recent Phoenix Update of Bing Webmaster Tools. And now Bing has introduced a link disavow protocol for handling pesky rotten links you just can’t get removed.

When I spoke with Bing Webmaster Tools manager Duane Forrester earlier this month about the new tools for SEOs, like Link Explorer and SEO Recommendations, I got the impression that Bing is committed to serving marketers. In his own words:

“Investing in Webmaster Tools is a way to partner at scale with website owners. If we offer insights that help them improve their site, those improved sites provide us with better results for searchers. Be that through a better user experience on the site, or through fixing issues which might impede discoverability. It makes sense to partner with webmasters and enable them as best we can.”

It makes sense for Bing to position itself as the SEO-friendly search engine as it battles for search market share with Google. If webmasters and SEOs view Bing as the engine that gives them the most actionable data and useful tools, there an incentive for businesses to push consumers to Bing.

It’s kind of like supply-side economics. By stimulating the suppliers they can create great products that consumers want to buy in turn. And as for the power of marketers to influence consumers to choose Bing over Google, tech advice by SEOs holds weight. On a personal level, the SEOs I know are considered the most tech savvy among their family, friends and peer groups. Their suggestion to try out Bing will at least earn a moment of pause.

On the flip side of the equation is demand-side economics. And the trick is that both work, and they work best together. The Bing marketing team has been doing great things to position the search engine as a powerful tool for the hip, modern Internet user.

Bing commercial has a sick track

And as I sort through this economics model I just had a light bulb moment: Forrester’s email display name says Bing Ecosystem right in it.

Bing Ecosystem Duane Forrester display name

Bing is creating an ecosystem around its services, and meeting SEOs’ demands is one corner of Bing’s efforts. They’re stoking the fires of demand by demonstrating the value of their search to a cool and tech savvy set and supporting a cashback rewards program for users. And the search engine is stimulating growth through the supply chain with continual improvements to search products and incentives to site owners to create the best business experience on the web.

In other words, Bing’s using that other fool-proof pickup line on SEOs: “Hey baby, I think I’d be a good return on your investment.” ;)





6 responses to “Bing, the SEO Friendly Search Engine”

  1. Ignite Visibility writes:

    The new Bing webmaster tools is amazing. I cannot believe how much data they give you in there. Overall, I really like what Bing is doing. They are much more transparent than Google and just give a better feel when working with them.

  2. MicroSourcing writes:

    It’s a very strategic move on Bing’s part. SEO practitioners would prefer working with search engines that make their jobs easier. Site owners would also like to have a better chance of ranking well.

  3. Kuladip Roy writes:

    It’s a great idea from bing this make easier the job of SEO. Thanks Virginia to share this topic.

  4. Shashi Kumar writes:

    It’s great to know about Bing webmaster tool and it’s feature and how we can take benefits from it. And I think we should work on all search engine as well as we works on Google search engine because i think we need to come up in everywhere whether it is Yahoo, Bing or Google because visitors are everywhere so we need to work over it.

    Thanks for sharing such a useful stuff

  5. Nick Stamoulis writes:

    Bing is certainly doing great things and has proven over the last few years that it has staying power. However, Google still owns the lion’s share of the search market. If people are using Google to search, you need to optimize your site for Google.

  6. W3Origin writes:

    We all know that Bing is trying hard to stay in competition with Google and at this scenario Bing is trying different different aspects for the user points of view.



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