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April 13, 2005

Brand Blind

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Barry (Rustybrick) over at Search Engine Roundtable has an neat idea. He’s calling it the Coke vs Pepsi Search Engine Test and like the famous taste testing trials, would be conducted using a “white labeled” engine that would randomly query one of the top four engines, Ask Jeeves, Google, MSN and Yahoo! into a non-branded page. The results would also ask the user to assess the relevancy of the results.

The final tally would be very interesting from the standpoint of branding and how it influences perceptions of relevancy. Barry asks that anyone interesting in building the white labeled engine contact him.

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