Internet Marketing
November 7, 2006
Search Marketing: Bid Management
My next ad:Tech session touched on the subject of bid management for PPC, and included famed panelists Jon Ostler (First Rate), Martin Fleischmann (MostChoice) and David Berkowitch (360i).
Pay per click has become increasingly popular as site owners realize the potential to earn, controllable rankings. Of course, as the number of players in the game increase, so does the competition. As … Read more
Running a successful viral campaign
We’ve written about the power of word-of-mouth marketing campaigns before, so today’s Intricacies of a Great Viral or WOM Marketing Program session was especially interesting to me. I also happen to think WOM is something that doesn’t get nearly enough attention, so I’m always happy when sessions like these arise.
The session got off to a humorous start when Zdeneck … Read more
SEO Optimization Strategies and Tactics
The SEO Optimization Strategies and Tactics panel gave users valuable tips for creating a sound organic search engine optimization campaign.
First up, Gary Smith.
Gary’s speech focused on optimizing your entire Web site, from top to bottom. According to Gary, optimization isn’t just about making a few pages engine-friendly or identifying keywords, it’s about making the entire site a subject … Read more
The Online Video Revolution
Maybe it’s because it’s 9am and people are still jazzed up from their morning coffee, but these early morning keynotes are turning out some powerful stuff.
This morning’s keynote was entitled "The Online Video Revolution: A Marketer’s Dream or a Consumer-Generated Mess?" and was delivered by Paul Sagan (Akamai Technologies), Suzie Reider (YouTube), Jonathan Klein (CNN), and Sarah Fay … Read more
November 6, 2006
The Anywhere Consumer
Monday night’s keynote was delivered by the Yankee Group’s Emily Green and focused on the emergence of the Anywhere Consumer. It seems that according to Emily, a battle is upon us.
What’s creating the Anywhere Consumer
The Anywhere Consumer refers to today’s customer who is available anywhere, at anytime, as a result of the emerging technology. This new type of consumer … Read more
Fireside Chat with the SEO Experts
Though I’ve never had the chance to attend it before today, I’ve always been a big fan of this Fireside Chat with the SEO Experts session, and it has nothing to do with the fact that Bruce is one of the co-presenters. It just always struck me as the perfect way to run a session – let people ask questions … Read more
Mobile Marketing 101
This was a packed session, which should come as no surprise given all the attention that the mobile Web has received over the last month. Mobile marketing is being called the "any" era because customers are always on and always available for a one-on-one dialogue. Like Visa, the mobile web is suddenly everywhere you want to be.
Establishing a company presence … Read more
Finding the value in consumer generate media
It’s a well known fact in the office that I have two very serious crushes. The first is on a certain Seattle-based SEO and the other is on brilliant video blogger, Ze Frank (congrats on your two Vloggies, Ze!). The latter is sitting on a panel about 5 feet in front of me and part of me just wants to … Read more
From the Alley to the Avenue
Ad:Tech New York 2006 kicks off with a keynote by new media expert David Lumbars. The keynote was introduced by ad:Tech chair Drew Ianni, and if you missed it, you may want to start pestering Google about their time machine plans. This was one of the good ones.
David is Chairman and CCO of BBDO North American. He is something … Read more
