Internet Marketing
April 30, 2007
Ad:Tech San Francisco ‘07 Coverage Recap
I’m back, and this time for more than a week at a time. Huzzah!
Hopefully, you got a little something out of our Ad:Tech coverage last week. We covered 17 sessions for SES NY and now another 17 sessions for Ad:Tech San Francisco. Someone is going to start having nightmares about the number 17 and that person is me. But I’ll … Read more
April 26, 2007
SEO: Advanced Q&A
We did it. We’ve once again made it to the final session of another jam packed show. And if that wasn’t exciting enough, we’ve finally reached an Ad:Tech session on search engine optimization, and Bruce is moderating it. Finally, I get to listen to a conversation I actually understand, all while proving to Bruce that I really do work while … Read more
Tactical Search: Local and Mobile Search Engines
Stay with me, friends. It’s time for this afternoon’s Local and Mobile Search Engines session with moderator Kevin Ryan (Motivity Marketing) and speakers David Herscott (MEA Digital), Warren Kay (Yahoo! Search Marketing) and Ian Leuchars (24/7 Real Media).
Kevin starts with two math equations. He states:
Maps + Mobile phones = Dollars
Brands + Mobile devices = Dollars
That’s math? Apparently.
David says … Read more
Pay Per Click Strategies
It’s time to learn about pay per click. I’m excited, really, I am. Don’t I look sound excited? I heart pay per click campaigns.
Dana Todd (SiteLab, SEMPO) is moderating this afternoon’s session which features speakers Daina Middleton (Hewlett-Packard) and Mike Solomon (CJ Search). I have to admit. It’s very nice to see Dana Todd. It helps me feel like I’m … Read more
The Promise of Hyper-Targeting
Rex Briggs is moderating this morning’s The Promise of Hyper-Targeting session with speakers Scott Symonds (AKQA, Inc.), Heidi Browning (Fox Interactive Media) and Simon Atkins (adidas America).
Or at least I hope that’s what’s happening in this room. Drew Ianni went ahead and changed the room assignments again on me so I’m not entirely sure I’m in the right place. I … Read more
Dreaming of Disruption
Are you dreaming of disruption? Do you call people late at night just hoping to disrupt their peaceful slumber? Do you spend your work days thinking of contraptions you can put over your coworkers office door to disrupt them and scare them half to death when they stumble in? Are you a mean, disruptive person in general?
I appreciate your … Read more
Evening Keynote: Old Warriors Don’t Die!
Tony Perkins (AlwaysOn Network) is moderating this evening’s keynote with panelists Jonathan Nelson (Organic, Inc.), Kevin O’Connor (O’Connor Ventures), Bob Davis (Highland Capital Partners) and Gene DeRose (House Party, Inc.). Just by observing the boys interacting on stage, I’m thinking this is going to be less "keynote" and more like a bunch of guys hanging out at the bar talking … Read more
Mobile Advertising: Fact or Fiction?
Heidi Lehmann (Chair of the Mobile Marketing Association) is moderating today’s Mobile Advertising panel with speakers Kim Olson (Sprint), Omar Hamoui (AdMob), Michael Bayle (Yahoo! Inc.) and Jack Hallahan (MobiTV).
This session seems to be starting a little late. Methinks it’s because of the 100 or so overflowing Krispy Kreme boxes located on the tables directly outside the session rooms. What’s … Read more
April 25, 2007
Marketers’ Roundtable
Abbey Klaassen (Ad Age Digital) is moderating today’s Marketers Roundtable panel with Mel Clements (The Coca Cola Company), Andrew Shih (Procter & Gamble), Andrew Markowitz (Kraft Foods, Inc.) and Ken Loh (Oakley).
Abbey starts things off questioning the boys about the state of marketing today.
Andy Markowitz says his company has structured marketing into different silos and the challenge now is … Read more
The Next Big Thing: Is Advertising Really The Solution?
Pete Blackshawn (Nielsen BuzzMetrics) is moderating this afternoon’s media and branding session with speakers Scott Wilder (Intuit), Beth Thomas-Kim (Nestle), Paul Woolmington (Naked Communications) and Tip Rose (Resource Interactive).
The title of this session may be a little misleading because we’re not actually talking about advertising at all, at least not in the traditional sense. This panel is about the advertising … Read more
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