Internet Marketing
April 17, 2008
Making Widgets and Gadgets Work For You
Back from another classically Ad:Tech lunch, and it’s time to talk about something we’ve been hearing a lot about this conference. Widgets! I’m seated right up front so that I can get every word. Also so I can see. Someone remind me to order new glasses, I’m blind as a bat here.
Jeremiah Owyang (Forrester Research) is … Read more
Advertising in an On-Demand Universe
So we’ve heard a lot about how you have to go to your customers now. Let’s see if we can’t figure out how that works, eh? Hopefully moderator Abbey Klaassen (Advertising Age) and panelists Mitchell Oscar (CaratDigital), Christopher Curtin (Disney Parks & Resorts), Barry Frey (Cablevision Systems Corp) and Karen Bressner (TiVo) can shed some light on that. … Read more
Building Lifetime Value: Acquisition and Retention Strategies in the Digital Age
First session, day three. Just six sessions to go and we can call this Ad:Tech a wrap. I have coffee and a bagel which makes this morning just about great. Less great, my hair which is doing some sort of weird thing right now. [This is where I’m supposed to cry, “Pictures or it didn’t happen”, right? – … Read more
April 16, 2008
Trench Warfare in the Digital Age: Relationship Marketing Makes a Comeback
Last session, huzzah! While the exhibit hall shuts down, we’re going to learn about reputation management. Moderator John Stichweh (Critical Mass) gets us started. Panelists are Benjamin Hill, Andy Shih (Proctor & Gamble) and Jeff Rohrs (Exact Target).
First question, what is CRM?
Benjamin: We don’t really use that term. We use the term personalizing. … Read more
Digital Ad Networks: Are they safe for brands?
After lunch and some emergency Advil, I’m ready for another exciting panel. This time moderator Brad Berens (ad:tech & iMedia) will join panelists Jocelyn Griffing (ICON international), Dave Zinman (Yahoo!), Tim Vanderhook (Specific Media) and Sean Cheyney (AccuQuote) to discuss whether or not ad networks are worth the buy in.
Brad jumps up and says that this is going to … Read more
Gamer Nation: Exploring Advertising Effectiveness in the Gaming Ecosystem
Two sessions left. Seated in front of me are moderator Mark Friedler and panelists Chuck Frizelle (Xbox New Media), Dave Williams (AddictingGames/Shockwave-MTVN), Adam Naide (Gametap/Turner), Jim Nichols (Catalyst San Francisco) and Julie Shumacher (DoubleFusion). I hope we get to play the games they’re going to be talking about. More demo, less typing please!
Mark welcomes us to the … Read more
Tactical Search: Local and Mobile Search
Yay, a panel I know something about! Moderator Dana Todd (Newsforce) will be talking with Sean Cummings (Ask.com), Ian White (Urban Mapping, Inc) and Zach Anders (Ticketcity) about what might well be the future of search (and search engine optimization): local and mobile.
After a brief detour to the exhibit hall to make sure everyone was listening to our brand … Read more
Keynote Roundtable: You Don’t Know Jack! Teens Speak Out
Or maybe it’s called A Day in the Life of Millennials. That’s what the title card says. Oh Ad:Tech, why are you so inconsistent?
As people flee the room (no, really, it’s weird. Are they scared of young people?) Samantha Skey (Alloy Media + Marketing) is going to moderate our roundtable discussion today. I have to tell … Read more
Keynote Roundtable: State of the Industry
No sooner does one keynote end than the next begins. That’s how we roll here at Ad:Tech. Michael Theodore (IAB) is moderating this State of the Industry roundtable with panelists Todd Teresi (Yahoo), Jeremy Wright (Nokia Ad Service), Jennifer Moyer (Washingtonpost, Newsweek Interactive), and Curt Hecht (GM Planworks/Starcom Mediavest Group).
While my computer freezes, Michael introduces the panelists. Gee, … Read more
Keynote: Consumers, Content and Control – Big Media in the Digital Age
Day 2 of Ad:Tech and it’s time for the first of three back to back keynotes. We’re running ten minutes late already. Um, they do know we don’t have a passing period, right? [Methinks they're trying to kill you. I hope you brought drugs today. - Lisa]
Anyway, today we begin with an interview with George Kliavkoff (NBC Universal). … Read more
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