Bruce Clay Blog : AnalyticsJanuary 17, 2014
Internet marketers gathered yesterday on Twitter to trade stories about their 2013 content performance and audience behavior during this week’s #SEOchat, hosted by Bruce Clay, Inc. On the agenda? Content and traffic behavior based on Google Analytics reports. As a group, we mined our data and determined what was working, when it was working and why it was working. Read on for a recap of the #SEOchat, plus discover takeaways based on participants’ answers. I
January 14, 2014
Every Thursday, Internet marketers come together to compare notes in the #SEOChat Twitter chat (more about #SEOchat here). This Thursday, Jan. 16, at 10 a.m. PST / 1 p.m. EST Bruce Clay, Inc. is hosting #SEOChat with an experimental new format: a live review of Google Analytics. Join us as we log into Google Analytics (or your preferred analytics software) and as a group, we’ll mine our 2013 data and compare notes on content performance and audience behavior. We’ll ask questions such as:
- What was your top performing content area in 2013?
- Top performing piece of content or blog post?
- What was your top traffic referrer in 2013? Top social referrer?
- What season saw the most engagement?
By identifying patterns and determining what’s working best, when it’s working and why it’s working, we can shape our 2014 SEO and content marketing strategy accordingly.
October 17, 2013
Warning! If you have it on your to-do list to get your Google Analytics account up and running with the new Google Analytics Demographics and Interests reports be aware that there is a sneaky apostrophe in the DC.js code snippet supplied on the Enable Demographics and Interests Google Analytics Help page that should be a single quote.
June 24, 2013
Shakespeare’s Hamlet had a lot on his mind — namely, the “slings and arrows of outrageous fortune.” But if he’d been kicking it in the 21st century, maybe his fortune wouldn’t seem so outrageous — the Prince of Denmark would have been able to track his social fortune, putting a stop to any natural shocks that came about about from seemingly random follows, unfollows, retweets, mentions and favorites.
If Hamlet had access to social media — and the analytics that come with it — perhaps he wouldn’t have been so down; he could have tracked @Claudius, @Gertrude and @Ophelia’s social media musings and in doing so, gain better understanding of what was working in their relationships and what wasn’t.
June 3, 2013
Google Analytics is every Internet marketer’s best friend. The tools are always changing and updating, making the Google Analytics blog an important one to keep up on so you know the features, capabilities and data available to you. There are a couple new tools that got us really excited because of the intel they provide about how visitors are using our sites. Learn about the new Customer Journey tool and the Real-Time Widget now available through your Google Analytics account.
Read more of Two Exciting New Tools in Google Analytics.
May 16, 2013
Google Analytics tracking codes — also know as custom campaigns or UTM codes — are custom tracking parameters that, when added to the end of a URL, communicate granular information that tells you more about how your referral traffic is interacting with your calls to action. As mentioned, UTM tracking codes amend (are added to the end of) the URL you want to track insights for, like this:
UTM tracking codes can help you analyze traffic from banner ads, email newsletters, social media content, and any other campaign that links people to a property that you own (such as your website or your blog). Learn how to compose a Google Analytics tracking code, how to use Campaign, Source and Medium parameters and why underscores might be better than dashes.
Read more of How to Build a Google Analytics Tracking Code.
April 8, 2013
You’ve heard your SEO or marketing consultant recommend a blog, and you get it. After all, a blog allows you to do lots of great things for your business:
- Put a face on your company.
- Do reputation management, to deal with negative feedback.
- Strengthen the focus of your site with new ideas and content.
- Publish funny, entertaining or otherwise “viral” content that will get you attention online.
You know that blogging for your customers will build trust in your brand and improve users’ experience with you, making them more likely to associate themselves with you in the future. But you still have questions. Like, what can I expect the blog to contribute to sales? And if not directly connected to sales, how will I measure the blog’s success?
Read on for the answers in Business Blogging: How to Hit the Sweet Spot of Social Engagement and Revenue Driver.
February 20, 2013
The new version of Google Chrome 25 (still in beta, at the time of writing) will use SSL to encrypt Google searches through the Omnibox (used to type URLs and search), even for users not logged in. Previous searches were only encrypted for logged in users. By doing this the keyword is no longer passed into analytics software like Google Analytics, you will instead see “(not provided)”.
For search marketers and webmasters this means losing more keyword data. It follows from Firefox’s decision to use secure search in July 2012 and Safari iOS6 in September 2012.
Since the launch of the secure search in October 2011, (not provided) has been steadily increasing. With the average generally between 20-30%, others finding it is higher at 39%. No matter the figures it is growing consistently month on month and will not be going away.
Read more of Google Chrome Goes Dark.
February 14, 2013
Allow me to make a suggestion for all of us juggling metrics and data diving. Before you do anything else, figure out what your business’s one key metric is.
Measuring what matters (and disregarding what doesn’t) is Analytics 101. And it’s very important because with all that we can track and measure with web analytics, there’s the risk you’ll:
a) drown in data
b) be struck by info overload paralysis or
c) contribute to misleading metrics, whether intentionally or not.
Using the one key metric model is going to give you results, while chasing B.S. metrics doesn’t reveal meaningful insight into user behavior and preferences.
Read more of What’s Your Business’s One Key Metric?
October 2, 2012
We just covered which SEO metrics are important to track in the last session. Now we’re talking technical SEO metrics. So, are you ready to get all jiggy with yummy tech metrics? Me too. You can follow tidbits from this session at #12b on Twitter.