Internet Marketing
January 20, 2010
SEO Story Time with Bryan Eisenberg — SEM Synergy Extras
Today’s episode of SEM Synergy features tech news of the week, tips for brainstorming new content ideas, and an incredibly insightful sit down with accomplished Internet marketer Bryan Eisenberg.
Bryan talked about a couple of his passions on the program today, conversion optimization and copywriting, though he frequently lends his expertise elsewhere, such as in the pages of his NYT best-selling books, at conferences, and in interviews, like the one below…
Read more of SEO Story Time with Bryan Eisenberg — SEM Synergy Extras.
September 2, 2009
Focusing on the Customer with Analytics 2.0 – SEM Synergy Extras
Are you ready for this? Today’s episode of BC’s weekly podcast, SEM Synergy, is dedicated to Web analytics and intelligence. Our guests are Avinash Kaushik, Jim Sterne, and Daniel Waisberg.
… I know!
Avinash Kaushik is one of the foremost experts in Web analytics, author of Web Analytics: An Hour A Day, and analytics evangelist for Google. Daniel Waisberg is the … Read more
August 25, 2009
When to Push and When to Flow in SEO
There are two seemingly contradictory approaches to life success. Okay, there are more like four billion approaches and possibly even more contradictions, but follow along with me anyway.
The one school of thought says that those who find the most success in life are those who push their way up the mountains of adversity. They’re the fighters. The never give-uppers. … Read more
August 13, 2009
Advanced SEO Roundtable: What Is It Really? And Where Is It Going?
The advanced SEO roundtable — undoubtedly one of the most packed sessions of the show. People are lining the walls for this one. Should be awesome! Our moderator is Richard Zwicky, Founder & CEO of Enquisite. Our distinguished speakers are:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Bruce Clay, President, Bruce Clay, Inc.
Mike Grehan, SES Advisory Board Co-Chair
Todd Friesen, … Read more
The New Search ROI: Measuring More than Conversion
Our moderator is Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com. Our speakers are:
Thomas Bindl, Founder & CEO, Refined Labs GmbH
James Colborn, Director, Microsoft Advertising, Microsoft
Aiko Yoshikawa, Sr. Product Manager, Convergence, Yahoo! Advertising Products Group
Leigh McMillan, Senior Vice President & General Manager, Marchex Call Analytics
Niraj Shah, Product Manager, Marin Software
Jeff welcomes the crowd after a nice … Read more
August 12, 2009
The Death of Last Click Attribution & Its Impact
For this revealing session we’ve got moderator Craig Macdonald, VP of Marketing & Product Development, Covario. Our speakers are:
Adam Goldberg, Chief Innovation Officer, ClearSaleing
Robin Smith, Global Search Marketing Manager, Life Technologies (formerly Invitrogen)
Gary Milner, Global Marketing Director, Interactive and Teleweb Marketing, Lenovo
Mark Grote, Sr. Search Advertising Manager, Microsoft
Craig says there’s an old adage: success has many founders but failure is … Read more
August 11, 2009
Performance Pricing Models: What Every CMO Must Know!
For our final session of the day, let’s venture into the space of search marketing attribution and performance pricing models. Our moderator is Andy Atkins-Krüger, Managing Director of WebCertain Global Ltd. Our presenters are:
Paul Wilson, Chief Revenue Officer, iProspect
Andrew Beckman, President, Location3 Media
Vivek Bhargava, Managing Director, Communicate 2
The apples to oranges pricing comparisons of Internet marketing (a conundrum broached in … Read more
June 3, 2009
Data Visualization Dresses Up Search – SEM Synergy Extras
Recent developments, like Microsoft Bing, Google Search Options and Yahoo’s Web of objects strategy, are moving search engines toward more sophisticated models of data visualization. As new, useful ways to present information to the general public are developed, search marketers are reminded that improved data visualization models could benefit the community in many ways.
Photo by Jesslee Cuizon via Creative … Read more
February 16, 2009
Six Questions with John Marshall
SES London will be kicking off tomorrow. Last month we brought you interviews with Greg Jarboe and Debra Mastaler, two Internet marketers who will be speaking during SES London.
To close out our series of SES London Q&As, John Marshall, CTO of Market Motive, answered six quick questions. Or six questions quickly. Either way, enjoy!
1. You’ll be speaking on the … Read more
February 11, 2009
Analyzing & Converting SEO Traffic
I think I have a sickness. I can’t stay away from the analytics sessions. This time, my addiction has lead me to this great panel with Craig Hordlow, Red Bricks Media, Jim Sterne, Target Marketing, Lauren Vaccarello, lv logic, and Richard Zwicky, Enquisite, who was a recent guest on SEMSynergy. Everyone’s favorite Danny Sullivan, Search Engine Land is going … Read more
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