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Analytics Archives - Page 2 of 15 - Bruce Clay, Inc. Blog

February 20, 2013

Google Chrome Goes Dark

Search Engine Land graphic: Not Provided reaches 39% of keyword data in Google Analytics

The new version of Google Chrome 25 (still in beta, at the time of writing) will use SSL to encrypt Google searches through the Omnibox (used to type URLs and search), even for users not logged in. Previous searches were only encrypted for logged in users. By doing this the keyword is no longer passed into analytics software like Google Analytics, you will instead see “(not provided)”.

For search marketers and webmasters this means losing more keyword data. It follows from Firefox’s decision to use secure search in July 2012 and Safari iOS6 in September 2012.

Since the launch of the secure search in October 2011, (not provided) has been steadily increasing. With the average generally between 20-30%, others finding it is higher at 39%. No matter the figures it is growing consistently month on month and will not be going away.

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February 14, 2013

What’s Your Business’s One Key Metric?

juggling

Allow me to make a suggestion for all of us juggling metrics and data diving. Before you do anything else, figure out what your business’s one key metric is.

Measuring what matters (and disregarding what doesn’t) is Analytics 101. And it’s very important because with all that we can track and measure with web analytics, there’s the risk you’ll:

a) drown in data
b) be struck by info overload paralysis or
c) contribute to misleading metrics, whether intentionally or not.

Using the one key metric model is going to give you results, while chasing B.S. metrics doesn’t reveal meaningful insight into user behavior and preferences.

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October 2, 2012

What Technical SEO Metrics Are Important? — SMX East 2012

SMX East Logo

We just covered which SEO metrics are important to track in the last session. Now we’re talking technical SEO metrics. So, are you ready to get all jiggy with yummy tech metrics? Me too. You can follow tidbits from this session at #12b on Twitter.




What SEO Metrics Are Truly Important? — SMX East 2012

SMX East Logo

Hello, New York! I love this city. Waking up to the sounds of a bustling street makes me all warm and fuzzy. For this session, you can look at the Twitter hashtag #11b.




August 15, 2012

The B2B Challenge: Value and Attribution

SES Logo

In this session, Rob Cataford of BusinessOnline shows us how to use data in the B2B world. One question they get often is: How do I focus budget and effort to create the most effective content and use the best channel? Demonstrate the value of marketing. Focus budget and effort. Become a partner with sales. […]




Measuring Profit and ROI Across Channels

SES Logo

Good morning (well, Pacific Time)! This session is going to tackle attribution modeling and how channels work together for conversions. Here, we have Thomas Bindl (@RefinedAds) and Jamie Smith (@EngineReadyCEO) who are going to help us figure out the crazy world of multichannel attribution. First up is Jamie Smith. He is going to be focusing […]




August 14, 2012

Web Analytics Deep Dive

SES Logo

Are you ready for some more analytics? Earlier, I covered an intro to analytics from Matt Bailey. This session takes a deeper look into the data, and how to make sense of it all. Thom Craver (@ThomCraver) and Garry Przyklenk (@GPrzyklenk) help us dive deep into the world of Web analytics … Up first is […]




Introduction to Analytics

Matt Bailey

SES is going strong; lots of people in the expo hall and some great info has been presented so far (continue to check the sessions we’ve covered by following the “SES SF 2012″ tag on this post). Excited to bring you this session about beginners analytics by Matt Bailey (@SiteLogic and @MattBaileySays). If you’re new to […]




Spy vs. Spy: Competitive Analysis

Welcome to our continued coverage of SES San Francisco. My fingers are a little rusty since being off the conference liveblog circuit for the better part of this year, but I’ve had my double shot of espresso and I’m ready to go! Who doesn’t want and need to learn more about their competition online? In […]




Business Optimization in a Digital Age: Avinash Kaushik Keynote

Avinash Kaushik SES SF 2012

Good morning from San Francisco. Bruce Clay, Jessica Lee, me (Virginia) and the rest of our SES conference team left triple-digit degrees of SoCal to come to the 70+ blue skies of the Bay. Thank you SES. This week, Jess and I are the BCI media-blitz machine. Keep your dials tuned here to the blog […]




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