Bruce Clay Blog : 4/14 : AnalyticsMarch 10, 2011
This session aims to answer how you can quantify your social efforts. Chris Sherman starts by saying he’s seen a number of false metrics in measuring social media. The same rules don’t apply in social as they do in SEO. Let’s learn more about that now.
Read more from Analytics for Social Media
January 20, 2011
Do analytics give you a headache? Don’t even know where to start, what goals to set or how to measure them? Have no fear; I’m putting this basic how-to post together for all you people out there who want a better basic-level understanding of why you should set goals and how to use Web analytics to track them.
Read more of Using Web Analytics to Measure Internet Marketing Goals.
October 13, 2010
On today’s show, we revisited “Web Analytics In-Depth,” a popular show from September 2009, where guests Avinash Kaushik, Jim Sterne and Daniel Waisberg – all leaders in their field – discussed analytics in the present and the future (with that future being the present).
In the first segment, Avinash and Daniel talked about points made in a co-authored two-part paper they wrote: “Web Analytics 2.0: Empowering Customer Centricity” and “Web Analytics 2.0: Empowering Customer Centricity – Part II.”
The paper touches on things like standard practices of analytics and also dives into a new, holistic way of looking at website analysis, dubbed “Web analytics 2.0.” And now that we’re in the present that the past show was referring to (Confused yet?), are the action items Avinash and Daniel deemed important then, still relevant now? You betcha.
October 12, 2010
Avinash Kaushik is a best-selling author, co-founder of Market Motive Inc. and is the analytics evangelist for Google. You can catch Avinash as a keynote speaker for the upcoming SES Conference in Chicago on October 19. I was very fortunate to grab some of Avinash’s time to answer a few questions on the minds of search marketers relating to Web analytics. Enjoy this insightful interview!
September 30, 2010
Today’s post is written by Bruce Clay Inc.’s very own Google Analytics-certified Sean James. In this post, Sean outlines the mistakes you may be making with your analytics and how those mistakes can throw off the success of your Web campaign. Through these simple steps, you can help ensure your analytics are set up and run well to create a solid foundation for measuring ROI.
Read more of Analytics 101: 6 Mistakes You Can’t Afford to Make
September 24, 2010
Phew … what a week. Susan and I were so discombobulated with Virginia gone, we couldn’t remember what day it was most mornings when we arrived, but each day we kept our eye on the prize, and that prize is the weekend. And now I finally know it’s here because I’m writing the Friday Recap!
Read more of Friday Recap: TGIF Edition
August 18, 2010
So I decided to cover one more session today and for a change, we’re going to focus in on B2B marketing, post-click. Patricia welcomes us all here and thanks us for not going down to the reception going on downstairs.
Patricia Hursh, President, SmartSearch Marketing
Lauren Vaccarello, Sr. SEM Manager, Salesforce.com
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Jamie Smith, CEO, Engine Ready
Jumping right in, Crispin gets things started by talking about lead gen at his company.
They have multi-country, multi-language concerns and had to figure out how to globalize originally separate divisions.
They have a very long sales cycle in some cases looking at weeks or months to close. They have diverse audiences, multiple touch points and multiple individuals.
Read more of B2B Lead Generation Management & CRM Integration.
From your Aussie reporter Kate Gamble (on the ground @SES San Francisco) Tami introduces herself as being from “this area” (she shows a map of the world with this little island next to the bottom of the globe highlighted – I recognise it as Australia – AKA home!) She also explains that she will pronounce […]
August 17, 2010
My humbling first attempt at live blogging, including Word freezing and losing half of Tami’s excellent presentation. [Editor's note: That just means you've got a battle scar, Jonah! Welcome to the club. Liveblogging is rarely pretty.]
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com
Tami Dalley, Director, User Experience Optimization, ROI Labs
Marty Weintraub, President, aimClear
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
First up is the always entertaining Marty Weintraub. Cha-Ching: Marty Weintraub, President, aimClear.
Conversion reports, Yes, you can. Cha-Ching.
How you organize the data and how you look at it is what really matters.
July 19, 2010
Good morning and happy Monday. Virginia and I are tag-teaming all the conference coverage you could possibly want. Since there’s only one track, we’ve divided up the duties. I’ll be liveblogging all the super informative sessions and Virginia will be on the ground as our roving reporter. Look for awesome interviews and great SEM Synergy content in the future.
Let’s jump right in, shall we? Your speakers for this session are Dave McClure, Angel Investor and Neil Patel, Co-Founder, Crazy Egg, KISSmetrics. From experience, I know Neil talks at the speed of light. Pray I can keep up, folks.
Read more from Marketing Metrics for your Business.