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Analytics Archives : Page 4 of 15 : Bruce Clay Blog

June 7, 2011

Overlooked, Underloved and Unknown Analytics – SMX Advanced

SMX

Good morning, my friends. Welcome to the first morning of this super quick but super awesome two day conference that we call SMX Advanced. It’s the fifth anniversary of this conference and my, how it has grown.

It’s gray and just a little bit rainy here in Seattle but inside it’s all good times and sunshine. That’s because we have a fantastic panel about to discuss my eternal nemesis — Analytics.

Includes two exciting Feature Announcements from Google Analytics.

Read more from Overlooked, Underloved and Unknown Analytics




April 29, 2011

Global Newsletter – April 2011

Yes they can coexist, that is SEO and Usability and very often in a complementary manner; the data sources are just different. We encourage usability folk in all our clients to get more involved in understanding not only SEO, but also what Analytics is telling them, along with their focus groups and other user data. […]




March 23, 2011

Analytics for the Latino Markets — SES New York 2011

Panel: analytics for latino markets

Analytics sessions, like legal sessions and eye-tracking sessions, are my catnip. I just can’t resist them, no matter how much I try. Which is why we’re here in our second analytics session in a row. Ready?

* Moderator:
Nancy Keene, Associate Media Director, Digital MV42° | MediaVest
* Speakers:
Fernando Rodriguez, CEO, Terra Networks
Paul Lima, CEO, Lima Consulting
Armando Rodriguez, General Manager, Yahoo! Hispanic Americas

Now that you’ve got the players, let’s get right to the game. (Opening Day at Dodger Stadium is 8 days. Oh yeah.)

Read more from Analytics for Latino Markets




Meaningful SEO Metrics: Going Beyond the Numbers — SES New York 2011

SES Panel: Meaningful SEO Metrics

There were cream puffs for dessert today. You know what there wasn’t? Bagels.

Yes, this is a thing now.

But onwards and upwards, ladies and gents. It’s time for more analytics. In case you didn’t get enough Matthew Bailey yesterday (and really, who could get enough Matt Bailey?), he’s here with moderator Mark Jackson, SEW Expert & President/CEO, VIZION Interactive and fellow speakers Ulli Muenker, Search Marketing Manager, Bloomberg / BusinessWeek and Jim Yu, Founder & CEO, BrightEdge. We’re talking SEO metrics that don’t suck.

Read more from Meaningful SEO Metrics




March 22, 2011

Analytics RX: Diagnosis and Recovery — SES New York 2011

Matt Bailey

After a quick but tasty cookie lunch, we’re back in sessions. This time we’re hanging out with Lisa’s favorite Matt. Matthew Bailey, SES Advisory Board & President, Site Logic Marketing. Matt’s going to be laying down the law on how analytics should be handled when you take on a new client. Excited? You should be.

Read more from Analytics RX: Diagnosis and Recovery




March 10, 2011

Analytics for Social Media – SMX West 2011

SMX West logo

This session aims to answer how you can quantify your social efforts. Chris Sherman starts by saying he’s seen a number of false metrics in measuring social media. The same rules don’t apply in social as they do in SEO. Let’s learn more about that now.

Read more from Analytics for Social Media




January 20, 2011

Using Web Analytics to Measure Internet Marketing Goals

Measuring time

Do analytics give you a headache? Don’t even know where to start, what goals to set or how to measure them? Have no fear; I’m putting this basic how-to post together for all you people out there who want a better basic-level understanding of why you should set goals and how to use Web analytics to track them.

Read more of Using Web Analytics to Measure Internet Marketing Goals.




October 13, 2010

Web Analytics: Past, Present and Future – SEM Synergy Extras

Time Spiral

On today’s show, we revisited “Web Analytics In-Depth,” a popular show from September 2009, where guests Avinash Kaushik, Jim Sterne and Daniel Waisberg – all leaders in their field – discussed analytics in the present and the future (with that future being the present).

In the first segment, Avinash and Daniel talked about points made in a co-authored two-part paper they wrote: “Web Analytics 2.0: Empowering Customer Centricity” and “Web Analytics 2.0: Empowering Customer Centricity – Part II.”

The paper touches on things like standard practices of analytics and also dives into a new, holistic way of looking at website analysis, dubbed “Web analytics 2.0.” And now that we’re in the present that the past show was referring to (Confused yet?), are the action items Avinash and Daniel deemed important then, still relevant now? You betcha.

Read more of Web Analytics Past, Present and Future – SEM Synergy Extras




October 12, 2010

4 Questions with Avinash Kaushik: Kick-Ass Web Analytics

Avinash Kaushik

Avinash Kaushik is a best-selling author, co-founder of Market Motive Inc. and is the analytics evangelist for Google. You can catch Avinash as a keynote speaker for the upcoming SES Conference in Chicago on October 19. I was very fortunate to grab some of Avinash’s time to answer a few questions on the minds of search marketers relating to Web analytics. Enjoy this insightful interview!

Read more of 4 Questions with Avinash Kaushik: Kick-Ass Web Analytics




September 30, 2010

Analytics 101: 6 Mistakes You Can’t Afford to Make

Magnified Dollar

Today’s post is written by Bruce Clay Inc.’s very own Google Analytics-certified Sean James. In this post, Sean outlines the mistakes you may be making with your analytics and how those mistakes can throw off the success of your Web campaign. Through these simple steps, you can help ensure your analytics are set up and run well to create a solid foundation for measuring ROI.

Read more of Analytics 101: 6 Mistakes You Can’t Afford to Make




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