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Analytics Archives - Page 5 of 15 - Bruce Clay, Inc. Blog

January 20, 2011

Using Web Analytics to Measure Digital Marketing Goals

Measuring time

Do analytics give you a headache? Don’t even know where to start, what goals to set or how to measure them? Have no fear; I’m putting this basic how-to post together for all you people out there who want a better basic-level understanding of why you should set goals and how to use Web analytics to track them.

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October 13, 2010

Web Analytics: Past, Present and Future – SEM Synergy Extras

Time Spiral

On today’s show, we revisited “Web Analytics In-Depth,” a popular show from September 2009, where guests Avinash Kaushik, Jim Sterne and Daniel Waisberg – all leaders in their field – discussed analytics in the present and the future (with that future being the present).

In the first segment, Avinash and Daniel talked about points made in a co-authored two-part paper they wrote: “Web Analytics 2.0: Empowering Customer Centricity” and “Web Analytics 2.0: Empowering Customer Centricity – Part II.”

The paper touches on things like standard practices of analytics and also dives into a new, holistic way of looking at website analysis, dubbed “Web analytics 2.0.” And now that we’re in the present that the past show was referring to (Confused yet?), are the action items Avinash and Daniel deemed important then, still relevant now? You betcha.

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October 12, 2010

4 Questions with Avinash Kaushik: Kick-Ass Web Analytics

Avinash Kaushik

Avinash Kaushik is a best-selling author, co-founder of Market Motive Inc. and is the analytics evangelist for Google. You can catch Avinash as a keynote speaker for the upcoming SES Conference in Chicago on October 19. I was very fortunate to grab some of Avinash’s time to answer a few questions on the minds of search marketers relating to Web analytics. Enjoy this insightful interview!

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September 30, 2010

Analytics 101: 6 Mistakes You Can’t Afford to Make

Magnified Dollar

Today’s post is written by Bruce Clay Inc.’s very own Google Analytics-certified Sean James. In this post, Sean outlines the mistakes you may be making with your analytics and how those mistakes can throw off the success of your Web campaign. Through these simple steps, you can help ensure your analytics are set up and run well to create a solid foundation for measuring ROI.

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September 24, 2010

Friday Recap: TGIF Edition

Netflix vs Blockbuster via The Consumerist

Phew … what a week. Susan and I were so discombobulated with Virginia gone, we couldn’t remember what day it was most mornings when we arrived, but each day we kept our eye on the prize, and that prize is the weekend. And now I finally know it’s here because I’m writing the Friday Recap!

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August 18, 2010

B2B Lead Generation Management & CRM Integration — SES San Francisco

generalized learning slide

So I decided to cover one more session today and for a change, we’re going to focus in on B2B marketing, post-click. Patricia welcomes us all here and thanks us for not going down to the reception going on downstairs.

Patricia Hursh, President, SmartSearch Marketing

Lauren Vaccarello, Sr. SEM Manager,
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Jamie Smith, CEO, Engine Ready

Jumping right in, Crispin gets things started by talking about lead gen at his company.

They have multi-country, multi-language concerns and had to figure out how to globalize originally separate divisions.


They have a very long sales cycle in some cases looking at weeks or months to close. They have diverse audiences, multiple touch points and multiple individuals.

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Web Analytics at SES SF with Tami Dalley (Director, User Experience Optimization)

From your Aussie reporter Kate Gamble (on the ground @SES San Francisco) Tami introduces herself as being from “this area” (she shows a map of the world with this little island next to the bottom of the globe highlighted – I recognise it as Australia – AKA home!) She also explains that she will pronounce […]

August 17, 2010

Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat — SES San Francisco

ses san francisco logo

My humbling first attempt at live blogging, including Word freezing and losing half of Tami’s excellent presentation. [Editor’s note: That just means you’ve got a battle scar, Jonah! Welcome to the club. :) Liveblogging is rarely pretty.]

Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author,

Tami Dalley, Director, User Experience Optimization, ROI Labs
Marty Weintraub, President, aimClear
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

First up is the always entertaining Marty Weintraub. Cha-Ching: Marty Weintraub, President, aimClear.

Conversion reports, Yes, you can. Cha-Ching.

How you organize the data and how you look at it is what really matters.

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July 19, 2010

Analytics: Marketing Metrics for your Business – BlueGlass LA

BlueGlass LA

Good morning and happy Monday. Virginia and I are tag-teaming all the conference coverage you could possibly want. Since there’s only one track, we’ve divided up the duties. I’ll be liveblogging all the super informative sessions and Virginia will be on the ground as our roving reporter. Look for awesome interviews and great SEM Synergy content in the future.

Let’s jump right in, shall we? Your speakers for this session are Dave McClure, Angel Investor and Neil Patel, Co-Founder, Crazy Egg, KISSmetrics. From experience, I know Neil talks at the speed of light. Pray I can keep up, folks.

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March 25, 2010

Conversion Ninja Toolbox

Tim Ash

This is it! Our final session of SES NY and it’s sure to be a great one. Why? Ninjas and Tim Ash are involved. End of story. Or is it just the beginning?

Intro by Sage Lewis, President,

Solo presentation by Tim Ash, CEO,

Sage starts off with his signature high energy, which is surprisingly energizing at this point in the show. He says that Tim will be giving a keynote at Conversion Conference in San Jose in May and that the early bird rate ends April 15.

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