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Analytics Archives - Page 5 of 15 - Bruce Clay, Inc. Blog

September 30, 2010

Analytics 101: 6 Mistakes You Can’t Afford to Make

Magnified Dollar

Today’s post is written by Bruce Clay Inc.’s very own Google Analytics-certified Sean James. In this post, Sean outlines the mistakes you may be making with your analytics and how those mistakes can throw off the success of your Web campaign. Through these simple steps, you can help ensure your analytics are set up and run well to create a solid foundation for measuring ROI.

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September 24, 2010

Friday Recap: TGIF Edition

Netflix vs Blockbuster via The Consumerist

Phew … what a week. Susan and I were so discombobulated with Virginia gone, we couldn’t remember what day it was most mornings when we arrived, but each day we kept our eye on the prize, and that prize is the weekend. And now I finally know it’s here because I’m writing the Friday Recap!

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August 18, 2010

B2B Lead Generation Management & CRM Integration — SES San Francisco

generalized learning slide

So I decided to cover one more session today and for a change, we’re going to focus in on B2B marketing, post-click. Patricia welcomes us all here and thanks us for not going down to the reception going on downstairs.

Patricia Hursh, President, SmartSearch Marketing

Lauren Vaccarello, Sr. SEM Manager,
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Jamie Smith, CEO, Engine Ready

Jumping right in, Crispin gets things started by talking about lead gen at his company.

They have multi-country, multi-language concerns and had to figure out how to globalize originally separate divisions.


They have a very long sales cycle in some cases looking at weeks or months to close. They have diverse audiences, multiple touch points and multiple individuals.

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Web Analytics at SES SF with Tami Dalley (Director, User Experience Optimization)

From your Aussie reporter Kate Gamble (on the ground @SES San Francisco) Tami introduces herself as being from “this area” (she shows a map of the world with this little island next to the bottom of the globe highlighted – I recognise it as Australia – AKA home!) She also explains that she will pronounce […]

August 17, 2010

Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat — SES San Francisco

ses san francisco logo

My humbling first attempt at live blogging, including Word freezing and losing half of Tami’s excellent presentation. [Editor’s note: That just means you’ve got a battle scar, Jonah! Welcome to the club. :) Liveblogging is rarely pretty.]

Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author,

Tami Dalley, Director, User Experience Optimization, ROI Labs
Marty Weintraub, President, aimClear
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing

First up is the always entertaining Marty Weintraub. Cha-Ching: Marty Weintraub, President, aimClear.

Conversion reports, Yes, you can. Cha-Ching.

How you organize the data and how you look at it is what really matters.

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July 19, 2010

Analytics: Marketing Metrics for your Business – BlueGlass LA

BlueGlass LA

Good morning and happy Monday. Virginia and I are tag-teaming all the conference coverage you could possibly want. Since there’s only one track, we’ve divided up the duties. I’ll be liveblogging all the super informative sessions and Virginia will be on the ground as our roving reporter. Look for awesome interviews and great SEM Synergy content in the future.

Let’s jump right in, shall we? Your speakers for this session are Dave McClure, Angel Investor and Neil Patel, Co-Founder, Crazy Egg, KISSmetrics. From experience, I know Neil talks at the speed of light. Pray I can keep up, folks.

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March 25, 2010

Conversion Ninja Toolbox

Tim Ash

This is it! Our final session of SES NY and it’s sure to be a great one. Why? Ninjas and Tim Ash are involved. End of story. Or is it just the beginning?

Intro by Sage Lewis, President,

Solo presentation by Tim Ash, CEO,

Sage starts off with his signature high energy, which is surprisingly energizing at this point in the show. He says that Tim will be giving a keynote at Conversion Conference in San Jose in May and that the early bird rate ends April 15.

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Eye Tracking Research Update

Eye Tracking Session - SES NY

Anne F. Kennedy, SES Advisory Board, Founder & MP, Beyond Ink, FP & CMO,

Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jeremi Karnell, Co-Founder & President, One to One Interactive
Susan Weinschenk, Chief of User Experience Strategy, Human Factors International

Ahh. One of Susan’s favorite subjects. Shari Thurow is up first.

Continue reading Eye Tracking Research Update.

March 24, 2010

Avinash Kaushik Keynote – Be Awesome: Ideas for Approaching Search Analytics Differently

Avinash Kaushik at SES

Have you ever heard Avinash Kaushik address an audience? It’s like watching a firework. Sparkling, irresistible and filled with the wisdom of the ancients. Well, I suppose Web analytics doesn’t go back quite as far as the pyrotechnics of 12th century China, but you know what I’m saying. I’ll try to bottle some of that magic now.

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March 23, 2010

Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat

Gilles Knock Sprinkle

Jeffrey Eisenberg, managing partner,

Jeff Gillis, product team, Google Analytics
Chris Knoch, director of SEM consulting, Omniture
David Sprinkle, director of paid search, Acronym Media

Continue Reading Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat

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