Analytics Archives - Page 5 of 15 - Bruce Clay BlogSeptember 30, 2010
Today’s post is written by Bruce Clay Inc.’s very own Google Analytics-certified Sean James. In this post, Sean outlines the mistakes you may be making with your analytics and how those mistakes can throw off the success of your Web campaign. Through these simple steps, you can help ensure your analytics are set up and run well to create a solid foundation for measuring ROI.
Read more of Analytics 101: 6 Mistakes You Can’t Afford to Make
September 24, 2010
Phew … what a week. Susan and I were so discombobulated with Virginia gone, we couldn’t remember what day it was most mornings when we arrived, but each day we kept our eye on the prize, and that prize is the weekend. And now I finally know it’s here because I’m writing the Friday Recap!
Read more of Friday Recap: TGIF Edition
August 18, 2010
So I decided to cover one more session today and for a change, we’re going to focus in on B2B marketing, post-click. Patricia welcomes us all here and thanks us for not going down to the reception going on downstairs.
Patricia Hursh, President, SmartSearch Marketing
Lauren Vaccarello, Sr. SEM Manager, Salesforce.com
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Jamie Smith, CEO, Engine Ready
Jumping right in, Crispin gets things started by talking about lead gen at his company.
They have multi-country, multi-language concerns and had to figure out how to globalize originally separate divisions.
They have a very long sales cycle in some cases looking at weeks or months to close. They have diverse audiences, multiple touch points and multiple individuals.
Read more of B2B Lead Generation Management & CRM Integration.
From your Aussie reporter Kate Gamble (on the ground @SES San Francisco) Tami introduces herself as being from “this area” (she shows a map of the world with this little island next to the bottom of the globe highlighted – I recognise it as Australia – AKA home!) She also explains that she will pronounce […]
August 17, 2010
My humbling first attempt at live blogging, including Word freezing and losing half of Tami’s excellent presentation. [Editor's note: That just means you've got a battle scar, Jonah! Welcome to the club. Liveblogging is rarely pretty.]
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com
Tami Dalley, Director, User Experience Optimization, ROI Labs
Marty Weintraub, President, aimClear
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
First up is the always entertaining Marty Weintraub. Cha-Ching: Marty Weintraub, President, aimClear.
Conversion reports, Yes, you can. Cha-Ching.
How you organize the data and how you look at it is what really matters.
July 19, 2010
Good morning and happy Monday. Virginia and I are tag-teaming all the conference coverage you could possibly want. Since there’s only one track, we’ve divided up the duties. I’ll be liveblogging all the super informative sessions and Virginia will be on the ground as our roving reporter. Look for awesome interviews and great SEM Synergy content in the future.
Let’s jump right in, shall we? Your speakers for this session are Dave McClure, Angel Investor and Neil Patel, Co-Founder, Crazy Egg, KISSmetrics. From experience, I know Neil talks at the speed of light. Pray I can keep up, folks.
Read more from Marketing Metrics for your Business.
March 25, 2010
This is it! Our final session of SES NY and it’s sure to be a great one. Why? Ninjas and Tim Ash are involved. End of story. Or is it just the beginning?
Intro by Sage Lewis, President, SageRock.com
Solo presentation by Tim Ash, CEO, SiteTuners.com
Sage starts off with his signature high energy, which is surprisingly energizing at this point in the show. He says that Tim will be giving a keynote at Conversion Conference in San Jose in May and that the early bird rate ends April 15.
Read more from Conversion Ninja Toolbox
Anne F. Kennedy, SES Advisory Board, Founder & MP, Beyond Ink, FP & CMO, Joblr.net
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jeremi Karnell, Co-Founder & President, One to One Interactive
Susan Weinschenk, Chief of User Experience Strategy, Human Factors International
Ahh. One of Susan’s favorite subjects. Shari Thurow is up first.
Continue reading Eye Tracking Research Update.
March 24, 2010
Have you ever heard Avinash Kaushik address an audience? It’s like watching a firework. Sparkling, irresistible and filled with the wisdom of the ancients. Well, I suppose Web analytics doesn’t go back quite as far as the pyrotechnics of 12th century China, but you know what I’m saying. I’ll try to bottle some of that magic now.
Read more from Avinash Kaushik
March 23, 2010
Jeffrey Eisenberg, managing partner, BryanEisenberg.com
Jeff Gillis, product team, Google Analytics
Chris Knoch, director of SEM consulting, Omniture
David Sprinkle, director of paid search, Acronym Media