Bruce Clay Blog : 5/14 : Analytics
March 23, 2010Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat
Moderator:
Jeffrey Eisenberg, managing partner, BryanEisenberg.com
Speakers:
Jeff Gillis, product team, Google Analytics
Chris Knoch, director of SEM consulting, Omniture
David Sprinkle, director of paid search, Acronym Media
Continue Reading Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat
March 4, 2010
Analytics Action Plans For PPC & SEO
Moderator: Christine Churchill, President, KeyRelevance.com
Speakers:
Rich Devine, Director of Search, ZAAZ
Dennis Hart, Vice President, SE Jones, LLC
Ryan Lash, Vice President, Search, ymarketing
Ian Lurie, CEO, Portent Interactive
My last lunch of SMX West hit the spot. This session is sure to do the same. Dennis is up first.
Read more from Analytics Action Plans For PPC & SEO
February 12, 2010
The Complexity of Deciding Which Web Analytics Solution To Use
The majority of online businesses need a tool to measure traffic to determine sources of visitors to their web site and how visitors interact with their site. These measures help determine profitability and areas of the site that are performing well and others that visitors are having difficulties with. As many business owners are aware, [...]
January 20, 2010
SEO Story Time with Bryan Eisenberg — SEM Synergy Extras
Today’s episode of SEM Synergy features tech news of the week, tips for brainstorming new content ideas, and an incredibly insightful sit down with accomplished Internet marketer Bryan Eisenberg.
Bryan talked about a couple of his passions on the program today, conversion optimization and copywriting, though he frequently lends his expertise elsewhere, such as in the pages of his NYT best-selling books, at conferences, and in interviews, like the one below…
Read more of SEO Story Time with Bryan Eisenberg — SEM Synergy Extras.
September 2, 2009
Focusing on the Customer with Analytics 2.0 – SEM Synergy Extras
Are you ready for this? Today’s episode of BC’s weekly podcast, SEM Synergy, is dedicated to Web analytics and intelligence. Our guests are Avinash Kaushik, Jim Sterne, and Daniel Waisberg. … I know! Avinash Kaushik is one of the foremost experts in Web analytics, author of Web Analytics: An Hour A Day, and analytics evangelist [...]
August 25, 2009
When to Push and When to Flow in SEO
There are two seemingly contradictory approaches to life success. Okay, there are more like four billion approaches and possibly even more contradictions, but follow along with me anyway. The one school of thought says that those who find the most success in life are those who push their way up the mountains of adversity. They’re [...]
August 13, 2009
Advanced SEO Roundtable: What Is It Really? And Where Is It Going?
The advanced SEO roundtable — undoubtedly one of the most packed sessions of the show. People are lining the walls for this one. Should be awesome! Our moderator is Richard Zwicky, Founder & CEO of Enquisite. Our distinguished speakers are: Matthew Bailey, SES Advisory Board & President, Site Logic Marketing Bruce Clay, President, Bruce Clay, [...]
The New Search ROI: Measuring More than Conversion
Our moderator is Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com. Our speakers are: Thomas Bindl, Founder & CEO, Refined Labs GmbH James Colborn, Director, Microsoft Advertising, Microsoft Aiko Yoshikawa, Sr. Product Manager, Convergence, Yahoo! Advertising Products Group Leigh McMillan, Senior Vice President & General Manager, Marchex Call Analytics Niraj Shah, Product [...]
August 12, 2009
The Death of Last Click Attribution & Its Impact
For this revealing session we’ve got moderator Craig Macdonald, VP of Marketing & Product Development, Covario. Our speakers are: Adam Goldberg, Chief Innovation Officer, ClearSaleing Robin Smith, Global Search Marketing Manager, Life Technologies (formerly Invitrogen) Gary Milner, Global Marketing Director, Interactive and Teleweb Marketing, Lenovo Mark Grote, Sr. Search Advertising Manager, Microsoft Craig says there’s [...]
August 11, 2009
Performance Pricing Models: What Every CMO Must Know!
For our final session of the day, let’s venture into the space of search marketing attribution and performance pricing models. Our moderator is Andy Atkins-Krüger, Managing Director of WebCertain Global Ltd. Our presenters are: Paul Wilson, Chief Revenue Officer, iProspect Andrew Beckman, President, Location3 Media Vivek Bhargava, Managing Director, Communicate 2 The apples to oranges [...]
