Internet Marketing
October 12, 2009
Can Viral Marketing Be Manufactured?
I’ve been pondering the question in my head ever since I attended SMX East last week. How can a marketer improve their chances of striking viral gold? After all, viral content, by definition, seems not to lend itself to the manufacturing process. I mean, how can you bottle lightning?
So a Mashable post I ran across on Twitter today got my attention, thanks to a catchy title and the promise of a great video: The Fun Theory: Volkswagen Masters the Viral Video.
I figured if “viral” is a skill to be mastered, it must be quantifiable and thus teachable, right? In that spirit, what can a marketer take away from this video? Read more.
October 7, 2009
Twitter Marketing Tactics
A little Twitter with your marketing? Gettin’ tweety with it! Okay, I’m not sure I’ll be leaving New York with my sanity intact, but I know you like it that way. Drum roll please:
Speakers:
Michael Gray, President, Atlas Web Service
Tamar Weinberg, Author, Owner, Techipedia.com
Chris Winfield, President, 10e20, LLC (also doing double duty as moderator)
Chris Winfield wants this session to be as interactive as possible — because that’s kinda what Twitter is about. It’s not about structure. It’s not about rules. And when he does a presentation about Twitter, he likes to have Twitter do it for him. With Twitter you can tap into so many people and get so much information. And that’s takeaway number one. Read more.
September 8, 2009
3 Ways to Tie Stories to Your Brand
You come into the office after a long weekend. You know you have lots on your plate, but before jumping head first into your work load, you want to hear some stories, right?
My holiday weekend was filled with college football, lounging around the apartment with Hiccups, and a day with my parents at the tide pools in Malibu. Not … Read more
August 13, 2009
Advanced SEO Roundtable: What Is It Really? And Where Is It Going?
The advanced SEO roundtable — undoubtedly one of the most packed sessions of the show. People are lining the walls for this one. Should be awesome! Our moderator is Richard Zwicky, Founder & CEO of Enquisite. Our distinguished speakers are:
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Bruce Clay, President, Bruce Clay, Inc.
Mike Grehan, SES Advisory Board Co-Chair
Todd Friesen, … Read more
How to Prepare for the Future of Search: Keynote with Charlene Li
Oh, the final day of a rocking conference. The flamenco music has just faded out and Liana Evans is now on the stage. She says that every time she hears our speaker talk she always has awesome takeaways. Li’s speaking of Charlene Li, co-author of Groundswell and founder of Altimeter Group. Charlene steps up to the podium.
Think of how far … Read more
August 11, 2009
Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy
Greg Jarboe is our moderator for this session focused on ways to unlock your prospect’s mind with consumer psychology and neuromarketing. Our speakers are Graeme McLaughlin, Manager Digital Marketing, British Columbia Automobile Association, and Heather Lloyd-Martin, CEO, SuccessWorks.
Heather’s up first and she says that she pitched this session topic because she’s found that writers are only thinking about keywords. … Read more
June 24, 2009
Microsoft the Underdog
If I asked you 10 years ago “Who is the bully, the giant, the dominant force of the tech world?” what would you have said?
You would have said Microsoft without missing a beat.
If I were to ask you that same question today what would your answer be? Google, anyone?
Certainly Microsoft’s no wimp, but over the last decade, Bill Gates’s … Read more
June 1, 2009
Can Bing Build a Brand?
This morning I attended Bing.com’s live demo webcast, now available on demand. Stefan Weitz, director of Bing Search, chatted about Microsoft’s new search product and quickly convinced me to give Bing a serious chance. Not only did Stefan charm me with his charismatic geekdom and genuine enthusiasm, but Bing, with its fancy new features and overall popularity, proved quite the … Read more
April 28, 2009
Colorful Musings on Customer Loyalty
I subscribe to a lot of email newsletters. I’ve got one for almost every aspect of my life. There’s one for trendy L.A. shopping and events. I’m signed up for a couple about beauty products. There’s one for green living and one for tortoise lovers. And of course, I receive five or six newsletters about Internet marketing.
Funkification: yellow green … Read more
April 22, 2009
Online Reputation Management – SEM Synergy Extras
My guest on today’s weekly broadcast of SEM Synergy was Michael Streko, co-founder of KnowEm.com. KnowEm? launched this week under the banner “thwart social media identity theft” and through the site you can search 120 social media sites for your preferred username and register that name where it is available. Recognizing that the new territory of cybersquatting is social sites, … Read more
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