Bruce Clay Blog : Conferences and EventsJune 14, 2013
SMX Advanced 2013 was packed with need-to-know information from the leaders in search marketing. Bruce Clay bloggers were on the scene, recording all the action over the two-day SEO whirlwind.
This week’s posts transport readers to the Bell Harbor International Conference Center. With top-notch speakers like Google’s Matt Cutts, Microsoft’s Gurdeep Singh Pall, Bing’s Duane Forrester, Search Engine Land’s Danny Sullivan, our very own Bruce Clay and Virginia Nussey, the information coming out of SMX shouldn’t be missed! Which it’s why it’s all here, ready for your reading pleasure.
Read more of SMX Advanced 2013: Everything You Need to Know.
June 12, 2013
The house is packed with local marketers at SMX Advanced 2013. @Matt McGee opened the Maps and Metros local session by noting that “local is still a mess like it used to be!” Mike Blumenthal (@mblumenthal) of Blumenthals started off this session addressing his title of “Professor Maps.”
Read more of Maps and Metros – Surviving And Thriving In Local Search.
Danny Sullivan welcomes the crowd and introduces the panel. The comedy act you’re missing right now I just can’t do justice to! Alex has been doing SEO for 10 years and focuses on Google News these days. Greg’s new venture is Foundation Digital. Rae’s hairstyle is fresh. Bruce started optimizing sites in 1879.
Read more of Ask the SEOs.
Link building (err, link acquisition) kicks off the first session after the keynote on Day 2 of SMX Advanced 2013. The room is packed with people wanting insights and tactics to drive traffic and get citations without getting busted by algorithmic and manual link penalties.
Elisabeth Osmeloski of Search Engine Land moderated the panel and opened by noting that we all want to learn how to build links without worrying about Panda!
Read more of SMX Advanced 2013: Legit Link Acquisition.
5 impacts of a strong content strategy:
- Voice and tone: voiceandtone.com – Mailchimp styleguide crafted around users’ feelings. This helps the brand always speak the same way, regardless of the topic
- Inventory and audit: what content do we have? What content do we want? What content do users want?
- Consistent templates: on doing an inventory, REI found 32 custom headers. Four types of video players. Unifying them would speed up content deployment
- Real meta data: not the HTML kind, but data that helps you categorize and pivot on content
- Structure and modeling: findability, portability and reusability is enabled
June 11, 2013
Rich Snippets are known to boost CTR in organic listings. Perhaps, they might be known to enhance rankings. More compelling search snippets lead to increased click-throughs.
Read more of SMX Advanced 2013: Microdata, Schema, Rich Snippets.
The first morning of SMX Advanced in the SEO promenade room has been rockin’ with lots depth of data, rich nuggets. The room is packed with people wanting the latest in the world of authorship and AuthorRank. Mitul Gandhi of SEO Clarity is the opening act …
Read more of SMX Advanced 2013: Authorship: The Deep Dive.
For the paid search crowd!
Prerequisites of Enhanced Campaigns: Mobile modifiers, location and time of day were only available at the campaign level upon first release. They are now also available at the ad group level. They are not available at the keyword level.
Isolate your top keywords in specific ad groups for editorial and bidding optimization purposes. Do this for the tier 1 and tier 2 campaigns at least since it’s a tedious process. You want one keyword per ad group. You can then test different ad copies.
Read more of PPC Best Practices in an Enhanced Campaign World #12B.
When they were updating the Periodic Table of SEO Success Factors, they considered adding a “mobile” element, but they didn’t. Google just won’t rank you as well if your mobile experience isn’t good.
May 31, 2013
After a look at the SMX Advanced agenda it was clear that to report on the sessions and happenings of this show, I need help. And so, a big advanced thank you to Dana Lookadoo.
Dana is going to be flashing BCI press credentials in Seattle! After the jump you’ll see Bruce Clay, Inc.’s liveblog schedule. First, a couple notes about how to meet up if you’re going to be in the Emerald City.
Read more of SMX Advanced 2013 Liveblog Schedule & Where We’ll Be.