Conferences and Events Archives : Page 2 of 17 : Bruce Clay BlogMarch 20, 2014
How do people truly responding to your marketing efforts? Do your consumers trust you?
In this Pubcon South liveblog, computer engineer and cognitive scientist, Tim Ash, offers what he considers to be four primary pillars every brand must master in order to attain consumer trust and boost conversion rate.
Read about the four pillars in Tim Ash Keynote — The 4 Pillars of Trust.
March 19, 2014
The filter bubble is the knowledge “bubble” Google’s personalized search results have the potential to create. The filter bubble effect creates search results filled only with web pages, authors, and viewpoints that a searcher has previously “liked” or otherwise engaged with in the past. In this Pubcon session two speakers discuss how the personalized search “filter bubble” can affect branded, non-branded and local searches, and ways marketers can improve SERP exposure by circumventing Google’s personalization layer.
Read more of #Pubcon Liveblog: SEO Beyond the Filter Bubble.
In the second week of December there were an increasing number of reports that author photos weren’t showing up as often in SERPs. At Pubcon Las Vegas last year Matt Cutts said that when they reduced the number of authorship results shown in SERPs by 15% they saw better results. Take that to mean whatever Google speak you think it means. Here’s the initial drop followed by continued periods of volatility.
Read more of Google+ and Authorship: 2014 Hot Topics and Trends
Presenter Kim Krause Berg @kim_cre8pc, Internet Marketing Ninjas, will talk about how to get your ducks in a row before you start building your site and always include conversion elements in your design.
Conversions are turning visits into sales. You think conversions are making money, getting subscriptions, increasing form submissions, increasing sales leads
Your target users think conversions are …
- Do you have what I need?
- Are you genuine, credible?
- Do you provide excellent customer service?
- Opt-in/opt-out signup
- Are they spying on me?
- Will I be able to read it?
- Can I access the site from my phone?
- Can I get in and out in a hurry?
Read more of #Pubcon Liveblog: Conversion Web Design.
Will Scott from Search Influence opens up the session by announcing that Google sucks …
Google treats small businesses as a rounding error in their economic equation. A strategy for local businesses is barnacle SEO: attaching oneself to a large fixed object and waiting for customers to float by in the current. Google says the most important thing in business is sincerity. If you can fake that, you’ve got it made.
Google has a weakness; they’re a sucker for big “authority” sites:
Read more of #Pubcon Liveblog: Local Search Hot Topics and Trends.
Peter Shankman invented a mailing list called HARO. And that wasn’t new. People knew what a mailing list was when he started it. The only difference is he made it really hard to not read it. When he was building HARO he came up with four rules for running his business.
$300 billion was left on the table last year due to bad customer service. Consumers don’t expect to be treated well. If you can be one level above crap you’ll win. Following these four rules will cause you to provide good customer service.
First, some background on him. Peter was in grad school in Santa Barbara studying fashion photography until his financial aid dried up and he moved into his parents’ basement in New York. He was hanging out in the Melrose Place chatroom on AOL. Two weeks later he was working in the newly launched AOL newsroom. While working there he learned two lessons.
March 18, 2014
Do you think your business is “boring”? Do you struggle with creating content that matters? The next presentations are for you.
First, let’s dispel a common myth. There’s no such thing as a boring industry. Every industry exists to fill a need, to do necessary things, for people who care about getting the best service.
There is, however, boring content. This includes content that is not useful, doesn’t speak to target audience, or isn’t interesting or entertaining. Good content furthers your strategy and goals.
Read more of Content Marketing Tips for “Boring” Brands.
These three speakers (Jake Bohall, Bill Hartzer and William Atchison) will sort through issues of the volatile algorithm with the aim of educating and making us less vulnerable to the constant change. Jake Bohall kicks it off the session.
Bohall notes that in 2011, Eric Schmidt testified in front of Congress and said there were more than 500 changes to the Google algo. This graph shows just eight named changes. All the changes we don’t even know about happening behind the scenes have an effect on what SEOs do.
We’ve also seen negative SEO rising. Matt Cutts has said that doesn’t happen and it doesn’t have any noticeable effect, but Jake sees a lot of it happening all the time because they’re digging into link cleanup efforts.
Inconsistency with Guidelines: Google has clear guidelines that instruct webmasters to avoid tricks intended to improve search engine ranking including any links intended to manipulate PageRank or a site’s ranking in Google results. Even “natural” links would be considered a way to improve your ranking, so there’s some inconsistency there.
So what’s an SEO to do? Read more of #Pubcon Liveblog: Algo Chaos.
Dr. Cialdini has changed the way business is done. Principles of Influence have come to be the measuring stick on which business decisions are made. Considered among the top business and marketing book lists. He has taught at Stanford’s business school and Harvard’s government school. He is the most cited social psychologist in the sphere of business.
He’s going to talk about 2 things:
One is good for moving people in our direction, while the other is not. Uncertainty is a time when people freeze and want clarification before moving forward. So how do we persuade people that now is the right time and that what we suggest is the solution?
There’s a challenge in that you may not know the exact merits that would solve the particular problem a consumer is facing. However, Dr. Cialdini can tell us the best way to present the information so that they open their ears and minds to the offering that you are presenting.
March 13, 2014
Four industry experts discuss Enhanced Campaign strategy, budgeting, ROI, whether PPC “not provided” could become a reality in 2014, why display and mobile are the future, how social media ties into SEM, and much more in this PowerPoint-free SMX West session.