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Content Marketing Archives : Page 2 of 3 : Bruce Clay Blog

January 9, 2014

Why J.D. Salinger Doesn’t Need Keyword Research, But You Do

Keyword-Research-Book-Not-by-JD-Salinger

J.D. Salinger didn’t care if people read what he wrote; he didn’t care if his writing was relevant to his audience’s needs, or if it solved their problems; he didn’t want you to easily find what he’d written. For all these reasons J.D. Salinger does not need keyword research.

J.D. Salinger could pull ideas from the sky and write about whatever he wanted because he wrote for himself and his safe and the wants and wishes of his reader didn’t affect his bottom line.

Now, you on the other hand. If you’re reading this blog you probably do care whether people read your content. You understand that creating content no one reads is a drag. And, actually, aside from plain hurting your soul, you understand that content that goes unread is also a huge waste of time and money.

For content creators looking to create relevant content that gets in front of the right audience at the right time the information yielding from keyword research should be considered pure marketing-strategy gold.

Read on for why “Strings Not Things” makes keyword research more important, not less in Why J.D. Salinger Doesn’t Need Keyword Research, But You Do.




January 3, 2014

10 Ways to Make Your Content Marketing Strategy Work Harder For You In The New Year [PDF]

CM Strat 2014-4

SEO isn’t dead and content marketing isn’t a fad. In fact, today 9 in 10 organizations market with content, and 78% of marketers believe custom branded content will become more important in the next year. With “the next year” being now. 2014. Is your content marketing strategy ready for 2014? Below is a 10-step kick-start list […]




December 16, 2013

Christmas Content Marketing Book Giveaway

content marketing book giveaway

The countdown to Christmas has begun and co-authors Bruce Clay and Murray Newlands are getting in the spirit by giving away a copy of their new content marketing book Content Marketing Strategies for Professionals every day from December 16 through December 25, 2013.

The giveaway launched Friday 12/13 on the Bruce Clay, Inc. Facebook page and will reward a new Facebook fan with a book every day for 10 consecutive days. There is no purchase necessary to enter.

To enter the book giveaway visit the Holiday Book Giveaway app at Facebook.com/BruceClayInc.




November 18, 2013

Content PR Secrets: Optimizing an Event to Attract Media

Optimizing, socializing and publicizing an event is about enticing attendees, but it’s also about attracting and engaging the people who are not attending including the media, bloggers and high-profile influencers.

That concept caught my Social PR eye when I shared a panel at SES London with Digital PR Expert Mel Carson, who at the time was the brand evangelist for the Microsoft Advertising Community. Mel shared a case study of Microsoft Advertising social media marketing strategy that included more than sponsoring and attending conferences, they brought them to life for the people outside the event by live tweeting, blogging, video interviews and capturing and sharing images of the conference, covering the event as on-the-spot journalists; more than just sponsors. I’ll share that case study here with you.

Using social media outlets to report on the company’s own branded events or from industry conferences can be an effective Social PR content strategy, helping position yourself as a thought leader for industry news sources. It boils down to building an online social media news hub around your offline activities, ultimately creating a platform from which your online audience can enjoy and interact with the brand.

Read more of “Social PR Secrets”‘s Lisa Buyer’s Optimizing an Event to Attract Media.




October 28, 2013

35 Takeaways From the Linkdex eBook “Rethink Your Content Marketing”

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Holy content marketing! If every tangible takeaway from the 214-page Linkdex “Rethink Your Content Marketing” eBook were a dollar I’d be doing the backstroke in hundos like Scrooge McDuck right now. That said, since time is money, I thought I’d save you some by offering my top 35 takeaways from the first 100 pages of […]




July 16, 2013

Create an Infographic for Free (Seriously)

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One of our readers recently asked if there was “any good free software out there” with which to design an infographic. This was a good question, indeed, as agencies can charge $1,000 or more to create an infographic. But a hefty price tag is no reason to miss out on the treasure trove of traffic that can come with an infographic — designing your own infographic is totally doable.

Read more of Create an Infographic for Free (Seriously).




June 20, 2013

10 Commandments of Infographic Virality

what-is-an-infographic

When you create a visually stunning infographic with compelling content, you want everyone to see it! Need some guidance on how to make your infographic spread? Following these Ten Commandment of Infographic Virality and be blessed with traffic.

Read more of Ten Commandments of Infographic Virality.




June 17, 2013

SEO Research: Harnessing the Power of Google Scholar and Other Academic Databases

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Rife with statistics and scientific data, scholarly journals are a goldmine for content (and infographic) creators. Citing statistics, data, or studies that are relevant to your content is can bolster the credibility of your own content, as well as providing your readers an understanding of where your own unique insights are coming from.

Wondering where can you find leading academic research, journal articles and other scholarly materials to pull from? Here are some resources to start with.

Read more of Harnessing the Power of Google Scholar and Academic Databases.




June 12, 2013

Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts

Vanessa Fox and Vanessa Casavant answering questions after the session

5 impacts of a strong content strategy:

  1. Voice and tone: voiceandtone.com – Mailchimp styleguide crafted around users’ feelings. This helps the brand always speak the same way, regardless of the topic
  2. Inventory and audit: what content do we have? What content do we want? What content do users want?
  3. Consistent templates: on doing an inventory, REI found 32 custom headers. Four types of video players. Unifying them would speed up content deployment
  4. Real meta data: not the HTML kind, but data that helps you categorize and pivot on content
  5. Structure and modeling: findability, portability and reusability is enabled

Read more of Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts.




June 11, 2013

SMX Advanced 2013: Getting Curation Right

Content Curation Panel at SMX Advanced 2013

A bunch of SMXers filled the Harbor Dining Room with a view of the bay in comfy Herman Miller chairs. We learned a lot of tools and tips for content curation, content that gets shared in social media. Brent Csutoras (@brentcsutoras) of Kairay Media kicked off the session. What is Content Curation? Content curation is the act […]




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