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March 11, 2014

#SMX Liveblog: Shifting From Content Marketing to Media Company (#ms1)

Brian-Clark

What does it mean to adopt a “media-first” business strategy?

In this session Copyblogger Media Founder and CEO Brian Clark is going to tell us (in 25 minutes or less) the ingredients of engaging content, what it means to adopt a media-first business strategy, and the changes organizations must make to survive in the era of content-first marketing.

Read more of #SMX Liveblog: Shifting From Content Marketing to Media Company (#ms1).




February 25, 2014

Content Marketing Chemistry Lesson with Andy Crestodina

Andy Crestodina

Heads up savvy marketers: add Andy Crestodina to your Google+ circles. By following Andy on Google+ you’ll be keyed into a range of weighty and forward-looking content marketing topics, but one place where he’s carved out a niche as an expert is that SEO-critical and evolving frontier, Google Authorship. Yesterday Andy posted findings that authorship rich snippets are on the rise, showing on about 23% of Google SERPs.

If you already know Andy, you know he’s an insightful and prolific contributor to the online marketing industry. Andy published Content Chemistry: An Illustrated Guide to Content Marketing after thousands of conversations with hundreds of companies in over a dozen years of web marketing. In 100 pages filled with illuminating illustrations, the handbook makes accessible the social, analytical and truly enjoyable facets of marketing online.

We tapped Andy to contribute his expertise to Content Marketing Strategies for Professionals, which you’ll find in chapter 9’s selection “Google Authorship: How to Do It and How it Effects SERP Rank.” Read on for a Q & A with Andy for advice on:

  • How to include testimonials on your site so they make the greatest impact.
  • How to contribute to publications and best optimize your guest content for authorship benefits.
  • How to avoid the most common misunderstanding of content marketing in 2014.



February 17, 2014

Is iBeacon a Wearable Technology Gateway Drug?

Estimote-Smart-Beacon2

Now companies have a new way to learn your secrets, er, we mean help you get the most out of your brick and mortar shopping experience. It’s called iBeacon and it’s an indoor positioning system that allows in-store transmitters to send signals to nearby iOS 7 and Android devices.

iBeacon technology lets marketers do amazing things (four of which we cover in this post), but is it also a wearable technology gateway drug?

(Spoiler alert: I think it is. Do you?)

Read more of Is iBeacon a Wearable Technology Gateway Drug?




February 11, 2014

Where to Read and How to Write Social Media Case Studies — From Social Media Process Master Ric Dragon

Ric Dragon

Social media marketing — everybody’s doing it. But what the heck are you doing with it!? In Bruce Clay and Murray Newlands’s Content Marketing Strategies for Professionals we turned to social media process master Ric Dragon for guidance in turning social marketing mantras into action. That, it turns out, is one of Ric’s fortes. Read on for:

  • 3 things to do first when content marketing in 2014. Spoiler: Have you defined your biz’s passion point?
  • A major content marketing misconception that may just be the problem you’re wrestling with.
  • Sources of inspiration for your own content.

Read more of Where to Read and How to Write Social Media Case Studies — Start with Social Media Process Master Ric Dragon.




February 5, 2014

The Biggest Video Mistake? Not Getting Started! Alyce Currier, Wistia’s Video Queen, Tells Us How

Alyce Currier

Video is seeing an eruption of consumer popularity and marketing interest. Sitting atop this volcano is Alyce Currier. For Bruce Clay and Murray Newlands’s Content Marketing Strategies for Professionals, we tapped Alyce as our go-to expert to help readers ramp up video marketing production. To be honest, it was obvious we were only skimming the surface of Alyce’s video production expertise, so we asked if she’d be so generous to share more tips and resources with us. Read on for:

  • 3 tips to get you rolling if you just make the time
  • the most common mistake she sees
  • an incredibly educational primer on lighting
  • her favorite video examples we can take notes from, and more.

Read The Biggest Video Mistake? Not Getting Started! Alyce Currier, Wistia’s Video Queen, Tells Us How.




February 3, 2014

How to Stand Out in the Upcoming Content Marketing Glut

content marketing trends

Content marketing: everybody’s doing it. In fact, a survey last year by Content Marketing Institute found:

92% of marketers use content marketing and
Close to 60% of marketers (both B2B and B2C) had plans to increase their content budgets in coming months.

While it’s you’ve likely heard of “content marketing” by now, the challenge facing businesses and marketers is how to make one’s content stand out, especially in this competitive age of content overload.

This was the topic of a Google+ Hangout last Thursday hosted by Eric Enge: “Thriving During the Upcoming Content Marketing Glut.” With Eric, guest speakers Peg Fitzpatrick and Marilyn Moore tackled a tough challenge for today’s small business owners and marketers: if everyone starts doing content marketing, how can my brand stand out?

Read more of How to Stand Out in the Upcoming Content Marketing Glut.




January 30, 2014

Content Marketing Strategy: More than a Dozen All-Star Professionals Reveal Insights and Tips

content marketing all stars

More than a dozen experts share their content marketing strategy insights and tips within the pages of Bruce Clay’s and Murray Newlands’s new book, “Content Marketing Strategies for Professionals” (now available on Amazon) — the ultimate content marketing strategy guide for any content creator, marketer or social media manager that wants to stop wasting words.

In addition to Clay and Newlands’s experience-driven and field-tested knowledge, “Content Marketing Strategies for Professionals” taps into case studies, articles and anecdotes from Internet marketing powerhouses, renowned for their savvy in content strategy, marketing, public relations, media and SEO. Read on for sneak peek of what content marketing advice each of these experts’ revealed in “Content Marketing Strategies for Professionals.” Among the contributors? A Webby award winner, CEOs, journalists, authors, brand managers and even a Dragon.




January 9, 2014

Why J.D. Salinger Doesn’t Need Keyword Research, But You Do

Keyword-Research-Book-Not-by-JD-Salinger

J.D. Salinger didn’t care if people read what he wrote; he didn’t care if his writing was relevant to his audience’s needs, or if it solved their problems; he didn’t want you to easily find what he’d written. For all these reasons J.D. Salinger does not need keyword research.

J.D. Salinger could pull ideas from the sky and write about whatever he wanted because he wrote for himself and his safe and the wants and wishes of his reader didn’t affect his bottom line.

Now, you on the other hand. If you’re reading this blog you probably do care whether people read your content. You understand that creating content no one reads is a drag. And, actually, aside from plain hurting your soul, you understand that content that goes unread is also a huge waste of time and money.

For content creators looking to create relevant content that gets in front of the right audience at the right time the information yielding from keyword research should be considered pure marketing-strategy gold.

Read on for why “Strings Not Things” makes keyword research more important, not less in Why J.D. Salinger Doesn’t Need Keyword Research, But You Do.




January 3, 2014

10 Ways to Make Your Content Marketing Strategy Work Harder For You In The New Year [PDF]

content marketing strategy 2014

SEO isn’t dead and content marketing isn’t a fad. In fact, today 9 in 10 organizations market with content, and 78% of marketers believe custom branded content will become more important in the next year. With “the next year” being now. 2014. Is your content marketing strategy ready for 2014? Below is a 10-step kick-start list […]




December 16, 2013

Christmas Content Marketing Book Giveaway

content marketing book giveaway

The countdown to Christmas has begun and co-authors Bruce Clay and Murray Newlands are getting in the spirit by giving away a copy of their new content marketing book Content Marketing Strategies for Professionals every day from December 16 through December 25, 2013.

The giveaway launched Friday 12/13 on the Bruce Clay, Inc. Facebook page and will reward a new Facebook fan with a book every day for 10 consecutive days. There is no purchase necessary to enter.

To enter the book giveaway visit the Holiday Book Giveaway app at Facebook.com/BruceClayInc.




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