Content Marketing Archives - Page 3 of 6 - Bruce Clay, Inc. BlogFebruary 3, 2014
Content marketing: everybody’s doing it. In fact, a survey last year by Content Marketing Institute found:
92% of marketers use content marketing and
Close to 60% of marketers (both B2B and B2C) had plans to increase their content budgets in coming months.
While it’s you’ve likely heard of “content marketing” by now, the challenge facing businesses and marketers is how to make one’s content stand out, especially in this competitive age of content overload.
This was the topic of a Google+ Hangout last Thursday hosted by Eric Enge: “Thriving During the Upcoming Content Marketing Glut.” With Eric, guest speakers Peg Fitzpatrick and Marilyn Moore tackled a tough challenge for today’s small business owners and marketers: if everyone starts doing content marketing, how can my brand stand out?
Read more of How to Stand Out in the Upcoming Content Marketing Glut.
January 30, 2014
More than a dozen experts share their content marketing strategy insights and tips within the pages of Bruce Clay’s and Murray Newlands’s new book, “Content Marketing Strategies for Professionals” (now available on Amazon) — the ultimate content marketing strategy guide for any content creator, marketer or social media manager that wants to stop wasting words.
In addition to Clay and Newlands’s experience-driven and field-tested knowledge, “Content Marketing Strategies for Professionals” taps into case studies, articles and anecdotes from Internet marketing powerhouses, renowned for their savvy in content strategy, marketing, public relations, media and SEO. Read on for sneak peek of what content marketing advice each of these experts’ revealed in “Content Marketing Strategies for Professionals.” Among the contributors? A Webby award winner, CEOs, journalists, authors, brand managers and even a Dragon.
January 9, 2014
J.D. Salinger didn’t care if people read what he wrote; he didn’t care if his writing was relevant to his audience’s needs, or if it solved their problems; he didn’t want you to easily find what he’d written. For all these reasons J.D. Salinger does not need keyword research.
J.D. Salinger could pull ideas from the sky and write about whatever he wanted because he wrote for himself and his safe and the wants and wishes of his reader didn’t affect his bottom line.
Now, you on the other hand. If you’re reading this blog you probably do care whether people read your content. You understand that creating content no one reads is a drag. And, actually, aside from plain hurting your soul, you understand that content that goes unread is also a huge waste of time and money.
For content creators looking to create relevant content that gets in front of the right audience at the right time the information yielding from keyword research should be considered pure marketing-strategy gold.
Read on for why “Strings Not Things” makes keyword research more important, not less in Why J.D. Salinger Doesn’t Need Keyword Research, But You Do.
January 3, 2014
SEO isn’t dead and content marketing isn’t a fad. In fact, today 9 in 10 organizations market with content, and 78% of marketers believe custom branded content will become more important in the next year. With “the next year” being now. 2014. Is your content marketing strategy ready for 2014? Below is a 10-step kick-start list […]
December 16, 2013
The countdown to Christmas has begun and co-authors Bruce Clay and Murray Newlands are getting in the spirit by giving away a copy of their new content marketing book Content Marketing Strategies for Professionals every day from December 16 through December 25, 2013.
The giveaway launched Friday 12/13 on the Bruce Clay, Inc. Facebook page and will reward a new Facebook fan with a book every day for 10 consecutive days. There is no purchase necessary to enter.
To enter the book giveaway visit the Holiday Book Giveaway app at Facebook.com/BruceClayInc.
November 18, 2013
Optimizing, socializing and publicizing an event is about enticing attendees, but it’s also about attracting and engaging the people who are not attending including the media, bloggers and high-profile influencers.
That concept caught my Social PR eye when I shared a panel at SES London with Digital PR Expert Mel Carson, who at the time was the brand evangelist for the Microsoft Advertising Community. Mel shared a case study of Microsoft Advertising social media marketing strategy that included more than sponsoring and attending conferences, they brought them to life for the people outside the event by live tweeting, blogging, video interviews and capturing and sharing images of the conference, covering the event as on-the-spot journalists; more than just sponsors. I’ll share that case study here with you.
Using social media outlets to report on the company’s own branded events or from industry conferences can be an effective Social PR content strategy, helping position yourself as a thought leader for industry news sources. It boils down to building an online social media news hub around your offline activities, ultimately creating a platform from which your online audience can enjoy and interact with the brand.
Read more of “Social PR Secrets”‘s Lisa Buyer’s Optimizing an Event to Attract Media.
October 28, 2013
Holy content marketing! If every tangible takeaway from the 214-page Linkdex “Rethink Your Content Marketing” eBook were a dollar I’d be doing the backstroke in hundos like Scrooge McDuck right now. That said, since time is money, I thought I’d save you some by offering my top 35 takeaways from the first 100 pages of […]
October 24, 2013
Scott Stratten has given us all a copy of his latest book QR Codes Kill Kittens. It’s a book about telling people off. Scott’s world is “unmarketing” – Twitter name, website name, his first book. Scott has been online since 1994 and that button is what he’s known for, he rants. The average visit duration is 27 seconds. The “Noo!” is 3 seconds. What are people doing for 24 seconds? 29% of visitors are repeats! He thanks them. He shows us the keywords he ranks for. Basically any version of “no” with more than one “O”. The audience laughs at the slide of a list of “nooo”s and he says we’re the only crowd he’ll speak to who will ever enjoys that slide. Scott has been doing viral WOM marketing for a decade. There’s no secret to it. Do something worth talking about. The biggest myth of social is that you have to be there.
July 16, 2013
One of our readers recently asked if there was “any good free software out there” with which to design an infographic. This was a good question, indeed, as agencies can charge $1,000 or more to create an infographic. But a hefty price tag is no reason to miss out on the treasure trove of traffic that can come with an infographic — designing your own infographic is totally doable.
Read more of Create an Infographic for Free (Seriously).
June 20, 2013
When you create a visually stunning infographic with compelling content, you want everyone to see it! Need some guidance on how to make your infographic spread? Following these Ten Commandment of Infographic Virality and be blessed with traffic.
Read more of Ten Commandments of Infographic Virality.