Content Marketing Archives - Page 3 of 5 - Bruce Clay BlogNovember 18, 2013
Optimizing, socializing and publicizing an event is about enticing attendees, but it’s also about attracting and engaging the people who are not attending including the media, bloggers and high-profile influencers.
That concept caught my Social PR eye when I shared a panel at SES London with Digital PR Expert Mel Carson, who at the time was the brand evangelist for the Microsoft Advertising Community. Mel shared a case study of Microsoft Advertising social media marketing strategy that included more than sponsoring and attending conferences, they brought them to life for the people outside the event by live tweeting, blogging, video interviews and capturing and sharing images of the conference, covering the event as on-the-spot journalists; more than just sponsors. I’ll share that case study here with you.
Using social media outlets to report on the company’s own branded events or from industry conferences can be an effective Social PR content strategy, helping position yourself as a thought leader for industry news sources. It boils down to building an online social media news hub around your offline activities, ultimately creating a platform from which your online audience can enjoy and interact with the brand.
Read more of “Social PR Secrets”‘s Lisa Buyer’s Optimizing an Event to Attract Media.
October 28, 2013
Holy content marketing! If every tangible takeaway from the 214-page Linkdex “Rethink Your Content Marketing” eBook were a dollar I’d be doing the backstroke in hundos like Scrooge McDuck right now. That said, since time is money, I thought I’d save you some by offering my top 35 takeaways from the first 100 pages of […]
October 24, 2013
Scott Stratten has given us all a copy of his latest book QR Codes Kill Kittens. It’s a book about telling people off. Scott’s world is “unmarketing” – Twitter name, website name, his first book. Scott has been online since 1994 and that button is what he’s known for, he rants. The average visit duration is 27 seconds. The “Noo!” is 3 seconds. What are people doing for 24 seconds? 29% of visitors are repeats! He thanks them. He shows us the keywords he ranks for. Basically any version of “no” with more than one “O”. The audience laughs at the slide of a list of “nooo”s and he says we’re the only crowd he’ll speak to who will ever enjoys that slide. Scott has been doing viral WOM marketing for a decade. There’s no secret to it. Do something worth talking about. The biggest myth of social is that you have to be there.
July 16, 2013
One of our readers recently asked if there was “any good free software out there” with which to design an infographic. This was a good question, indeed, as agencies can charge $1,000 or more to create an infographic. But a hefty price tag is no reason to miss out on the treasure trove of traffic that can come with an infographic — designing your own infographic is totally doable.
Read more of Create an Infographic for Free (Seriously).
June 20, 2013
When you create a visually stunning infographic with compelling content, you want everyone to see it! Need some guidance on how to make your infographic spread? Following these Ten Commandment of Infographic Virality and be blessed with traffic.
Read more of Ten Commandments of Infographic Virality.
June 12, 2013
5 impacts of a strong content strategy:
- Voice and tone: voiceandtone.com – Mailchimp styleguide crafted around users’ feelings. This helps the brand always speak the same way, regardless of the topic
- Inventory and audit: what content do we have? What content do we want? What content do users want?
- Consistent templates: on doing an inventory, REI found 32 custom headers. Four types of video players. Unifying them would speed up content deployment
- Real meta data: not the HTML kind, but data that helps you categorize and pivot on content
- Structure and modeling: findability, portability and reusability is enabled
June 11, 2013
A bunch of SMXers filled the Harbor Dining Room with a view of the bay in comfy Herman Miller chairs. We learned a lot of tools and tips for content curation, content that gets shared in social media. Brent Csutoras (@brentcsutoras) of Kairay Media kicked off the session. What is Content Curation? Content curation is the act […]
May 15, 2013
As a community manager and a blogger, I have 2 main needs for images:
1. Including them in BCI blog posts to break up text and add visual interest
2. Posting images to social media to share blog and other BCI content
What you’ll know by the end of reading this is:
- Where I get images, both free and paid services
- How to make a graphic-text mash-up using Google Drive that will get noticed in the midst of noisy Facebook, Twitter and Google+ streams
May 2, 2013
It’s a very, say… interesting… point in your career as a search marketer when you begin to draw parallels between the optimization you do for websites, and the (potential or actual) “optimization” you do for your own personal growth purposes. And I don’t mean “myself as a brand” personal growth purposes — I mean straight-up […]
April 30, 2013
Imagine how much better our relationships would be if we all took the time to figure out who we are (truly, at the heart of it all), who we want to be, and how we can best represent our true selves to the world with honesty, consistency, and integrity. What if, armed with this new […]