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Conversion Rate Optimization Archives : Page 4 of 4 : Bruce Clay Blog

May 3, 2010

Content Boot Camp: Send the Right Messages

So, you’ve begun to figure out who your audience is and what your competitive advantage may be, now what? Focus on two things:

1. What your key messages are.
2. How you’re going to convey those messages.

Read more of Content Boot Camp: Send the Right Messages




April 26, 2010

Content Boot Camp: Your Company Is Great So What?

Put Your Competition in a Sleeper Hold

How does someone choose Company/Product/Service A over Company/Product/Service B when they’re both very similar? It starts with discovering your unique selling proposition (USP) and clearly communicating it. Read more of Content Boot Camp: Your Company Is Great … So What?




April 19, 2010

Content Boot Camp: Performing For Your Audience

Theatre Royal Panorama, Brighton, UK

Recent SEO Newsletter articles focused on creating meaningful Web copy for your target audience. Through a miniseries of weekly posts, I’ll dig deeper to explore vital steps in a well-rounded content creation process. The exercises I’ll share will help shape your writing before you even put those fingers to the keyboard. Find out how to clarify the brand, its audiences and selling points so you can create the most compelling content for your online readers.

Read more from Content Boot Camp: Performing For Your Audience




March 25, 2010

21 Secrets of Top Converting Websites

21 secrets

Bryan Eisenberg, @TheGrok, says don’t worry about taking notes because MarketMotive will be making the presentation available: http://tr.im/mmsc3. Okay, I’m done. :P

There are always reasons why our sites are going to suck. If you think about it, the average conversion rate is around 2-3 percent. When you’re sending out direct mail, pushing out “junk” then 203 percent is great. But things are different on the Web. People are going to you. We need to get over this idea that 2-3 percent is good enough. You should have a goal to get your conversion rate to 10 percent. Take a few of the following tips (they won’t all apply) and leverage them.

Read more from 21 Secrets of Top Converting Websites.




October 27, 2009

Website conversion tactics | SEO Drives Activity – Activity Drives Sales

I use this in our SEO training and have many clients meetings on the topic. Many website developers profess to be experts, but few will agree to be measured on it. Nobody likes being manipulated, mislead or coerced. Being persuaded to perform an action is however OK. It’s called buy-in. The user’s choice is at […]




April 3, 2009

Alkemi International, Nathan Stewart on Landing Pages Basics

Nathan’s primary focus is as the CEO and Chairman of Alkemi International, which has offices in Melbourne and Auckland. Alkemi focuses on getting the right traffic to their clients’ sites and increasing conversion rates. Optimising landing pages to improve the Google Quality Score will be one of the major features of Nathan’s session Last session […]




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