It’s a short holiday week for most, but if you’re a retail business owner or an SEO of a small retail business, this week holds little rest for you. Days away is Black Friday, the mega shopping day that falls the day after Thanksgiving and ushers in the winter holiday shopping season.

The flurry of sales that come on Black Friday is anticipated by businesses all year long. Because of the big bucks that historically get spent on Black Friday, for some, it’s as though the first ten months on the calendar are a practice run leading up to the big event.

Marketers have been optimizing and planning their holiday season campaigns for months now, and for good reason. But if you haven’t already been planning for the holiday season and would like to capitalize on Black Friday mania before it’s flown by, it may not be too late to capture some of the excitement surrounding the holidays and cash in on Black Friday frenzy. Read more.

On my way to lunch this afternoon, I thought I knew what I was going to do. I was going to the deli to order a prosciutto and mozzarella panini and a cherry soda. Add tomato. No sides.
But even the best laid plans…
The doors were open. The pantry and refrigerators were stocked. The line was short. There was nothing standing … Read more

The introduction of the Internet touched off a business revolution. But for some, adaptation has been slow going.
On the SEM Synergy podcast today, Bruce talked a bit about his time at ad:tech Chicago last week. From the general vibe of the digital marketing conference and in his conversations with attendees, Bruce observed a definite interest in online-offline marketing integration … Read more