Internet Marketing
May 7, 2008
How Do You Calculate The Value of a Friend on Facebook?
C’mon, if that’s not the best session title of the whole darn show, I don’t know what is! Ben Rattray (Change.org) is here to help us find the value behind all those “friends” on Facebook. Hopefully they’re worth something a little more than all those pokes and zombie requests.
Oh, and cause I know you’re interested, Ben is a total hottie. … Read more
Measuring the Success of Non-Commerce Websites
I just had some coffee. I feel better.
Alex Langshur (PublicInsite) is here to talk about how to measure success when it’s not about sales and shopping carts. I’ll admit; I’ve been looking forward to this one since I got here. I hope it delivers.
Alex jokes that his session is up against Avinash Kaushik and Jacob Nielsen so he … Read more
eMetrics Keynote – The Coca-Cola Marketing Metrics Journey, Part Two
Ready for a keynote? Well, good, cause one’s about to start. Jim Sterne welcomes Tim Goudie from Coca Cola. This keynote is labeled “part two” because Part One was given about a year and a half ago in Washington DC at the eMetrics event down there. Tim’s here to update us on what’s been happening over the past 18 … Read more
May 6, 2008
On-site Search As A Crystal Ball
Last session of Day 2. We’ve almost made it! This time Daniel Shields (Wicked Business Sciences) and Phil Gibson (National Semiconductor Corporation) are talking about On-Site Search as a Crystal Ball. This should be fun.
Daniel is up first.
What makes site search important?
65-70 percent of clients’ visits originate from the search engines. This means they’re possibly predisposed to using searching … Read more
Reputation Management in a Social Media World and On Your Site
Hey, hey! Time to talk reputation management and social media with Katie Delahave Paine (KDPaine Partners) and Steve Bernstein (PayPal). Let’s do it.
[Or not. We're having some technical difficulties so the session is starting a bit late. Amuse yourselves. I'm cruising Facebook.
Okay, it looks like we're ready. Yey!]
For years the big thing was counting eyeballs. Then it was … Read more
Actionable Organic Search Analytics
We’re back in the search track with Matt Bailey (SiteLogic) and Diane Hoag (IBM developerWorks). Matt is giving me a hard time for going to bed early last night and missing out on all the debauchery that went down after I left. Based on how tired Matt looks, methinks I made the right decision.
Mikes moderating and starts … Read more
Essential KPIs for Search Engine Optimization
Time to kick off the Search Analytics track here at eMetrics. Finally something I almost recognize! Brian Klais (Netconcepts) and Richard Zwicky (Enquisite) will be taking charge of this one with Mike Grehan and his famous stick moderating. Curiously, the WiFi that was working yesterday is now nonexistent. Guess that means lots of trips back up to my hotel room … Read more
eMetrics Keynote: Optimizing eBay – Improving Customer Experience at the World’s Marketplace
Happy Tuesday. Time for a morning keynote where everyone gets free coffee mugs and are then blinded by strobe stage lights. Yey! Jim Sterne welcomes Elissa Darnell and Deepak Nadig. I think. His voice is really distorted over the microphone. Elissa and Deepak are from the eBay.
Up first is Deepak Nadig. He’s going to give us an overview of … Read more
May 5, 2008
Multivariate Testing Panel
We’re switching things up a bit this afternoon. Instead of the Web Analytics: Road to Marketing Optimization panel we’ll be covering the session on Multivariate Testing. And it’s not just because they’re giving away free Google T-shirts over here. Well…not entirely, anyway.
Up we have Jon Diorio (Google) moderating speakers Andrew Anderson (CNET) [Andy Anderson? Like in How to Lose A … Read more
Behavioral Targeting Across Ad Networks and On Your Site
Back from a delicious, delicious lunch and it’s time to talk behavioral targeting. Please welcome our speaker Anil Batra (ZeroDash1). Yey! Our moderator says there’s a one cookie fee for anyone whose cell phone goes off during the session. Yes. If your phone goes off, you have to give me a cookie. Lisa likes that idea.
Hee, just as … Read more
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