Bruce Clay Blog : Industry NewsOctober 30, 2013
Fondly known to the search marketing industry as a founding father of SEO, Bruce received the Lifetime Achievement Award of Excellence in Vision, Execution and Market Influence in the Practice of Search Marketing. As founder and president of Bruce Clay, Inc., a global Internet marketing agency founded in 1996, he accepted the honor earlier this month at the annual digital marketing conference Bend WebCAM in Bend, Oregon.
Everyone who works with Bruce knows a man whose passion for the business of SEO runs the full spectrum. Bruce gets a thrill from the technical workings of algorithms and the science of gaining rankings. Bruce has a knack for listening to the stories of business owners and matching their needs to creative solutions. Bruce is a people person energized by the larger-than-life personalities that fill industry gatherings — his own to be counted among them. And every person who has ever worked at Bruce Clay, Inc. knows that Bruce cares for employees like family and takes a deep and genuine interest in supporting their personal and professional success. And so we compiled a slideshow to showcase some of Bruce’s personal side.
Get to know Bruce Clay, a guy who cares about SEO and employees, an industry pioneer. Read more.
October 7, 2013
Matt Cutts took to Twitter on Friday to announce a minor update to Penguin, a component of the search ranking algorithm penalizing value from unnaturally acquired links. For our clients and readers wondering if they are part of the one percent being affected by Penguin 2.1, BCI recommends monitoring your organic traffic in Google Analytics over the next two weeks, looking for a dip. A dip in traffic occurring on this date may indicate that your site has been hit by this update. In some cases, you might see an increase in traffic, which would indicate an outranking competitor took a blow from Penguin 2.1.
Read more of Penguin 2.1: What’s New with Google’s Angry Bird.
August 20, 2013
This month Twitter and Facebook kicked off two major search initiatives that show they are both ready and willing to join the era of multimedia personalized search.
Both the new Twitter and Facebook search experiences emphasize making new connections, and are deeply rooted in returning visual results based on social history and the activity of personal connections. That said, where multimedia mixed results make the new Twitter Web search feel almost like rich Google Universal search, Facebook’s emphasis on location- or suggestion-based search phrases make Graph Search feel more discovery-oriented and reminiscent of the recently-upgraded Google Maps App experience.
August 1, 2013
Resident SERP sleuth Chelsea Adams saw a hover-over Knowledge Graph on a local-pack result today. As these things go, we’re not sure if this is truly a new user interface for Knowledge Graph or if it’s just the first we’re noticing it. I took a quick screen capture video of the experience as you can see above.
For the local-intent query “pet grooming” you’ll see that when I hover over the 7-pack results, a Knowledge Graph-like result pops up. It’s worth noting that the user can review one of these businesses right from this same SERP — just another way for Google to keep traffic on its site.
Watch the video: New Knowledge Graph Hover UI for Local Results?
June 12, 2013
Link building (err, link acquisition) kicks off the first session after the keynote on Day 2 of SMX Advanced 2013. The room is packed with people wanting insights and tactics to drive traffic and get citations without getting busted by algorithmic and manual link penalties.
Elisabeth Osmeloski of Search Engine Land moderated the panel and opened by noting that we all want to learn how to build links without worrying about Panda!
Read more of SMX Advanced 2013: Legit Link Acquisition.
April 16, 2013
Following “First Terrorist Attacks of the Social Media Generation,” Twitter and Facebook Prove Invaluable
Yesterday’s terrorist attack in Boston occurred at 2:56 p.m., with back-to-back explosions as runners finished the Boston Marathon. Immediately, people took to Twitter, Facebook and Instagram to share news, pictures, thoughts and prayers. By 4 p.m., there were 38,000 tweets containing “Boston.” By 6 p.m., that figure rose to 62,468, and by 7 p.m., the total number of tweets regarding Boston was at 96,923. As of 5 p.m. today, there have been 411,636 tweets about Boston.
In the immediate aftermath of what ABC News called “the first terrorist attacks of the social media generation,” social media proved its worth as a source of information.
Many people were without cellphones, and those that did have them struggled to get service as heavy usage flooded the cellular networks. Here, Facebook and Twitter were valuable resources as runners and spectators on the scene were able to tweet their locations to the people they were trying to locate or to alert friends and family afar that of their status.
March 29, 2013
G’day, mates! Did you know Bruce Clay Australia is returning to SMX Sydney (April 3-4) as an exhibitor and a sponsor for the fourth year in a row? Crikey!
Directors of Bruce Clay Australia Jeremy Bolt and Kate Gamble will be featured speakers at next week’s two-day conference.
In June, it’s time for SMX Advanced in Seattle. Bruce Clay and team will be there to liveblog and present SEO Training.
Read Bruce Clay, Inc. Will Be At SMX Sydney & SMX Advanced for more details about these SMX conferences, a drawing for a free seat in SEO training and a discount code on the cost of registration.
March 1, 2013
It’s Friday and there are three weekend-worthy stories to share with my fellow search nerds. In other words: hey SEOs, entertainment ahead!
How Search Works
Google revealed a behind-the-screen look into How Search Works with an interactive infographic. It covers how the search engine crawls and indexes the Web as well as how its algorithms and ranking signals decide what to show in SERPs. Most notable for SEOs, however, is probably the portion on Google’s war on spam. For the first time we see near-real-time spam being removed from search results and graphs that indicate the spam team’s manual actions against site’s flagged for spam.
Read more of This Week at Google: Shaking Up Search.
January 10, 2013
Calling all online marketers! We need your input to get a good picture of what happened in the Internet marketing industry last year. We’re hoping you have a minute to grade Bruce’s predictions from last year.
Every year Bruce reads trends and past events to forecast the Internet marketing industry in the year ahead. Predicting major happenings in the search marketing industry for the year to come is a fun tradition we do every year.
But now it’s time to get critical and see how accurate he was. Will you score Bruce? Did you see these predictions play out, or were they in the ballpark or total misses?
We’ll be publishing Bruce’s final scorecard for his 2012 predictions in the SEO Newsletter next week and can use all the graders we can get. We’d be grateful if you could share this survey with your networks, too.
December 10, 2012
Let’s take look at some recent headlines focused on the inner workings of the mind, and the need for proper analysis of data. There are some interesting things happening at the intersection of marketing and psychology.
Congress voted to extract the word “lunatic” from federal law books last week.
In the new Diagnostic Manual of Mental Disorders (DSM-V) Asberger Syndrome is being replaced by Autism Spectrum Disorder.
Sensitivities run high, especially around heavily charged words. What words are you using, marketer?