Bruce Clay Blog : 2/17 : Industry NewsDecember 10, 2012
Let’s take look at some recent headlines focused on the inner workings of the mind, and the need for proper analysis of data. There are some interesting things happening at the intersection of marketing and psychology.
Congress voted to extract the word “lunatic” from federal law books last week.
In the new Diagnostic Manual of Mental Disorders (DSM-V) Asberger Syndrome is being replaced by Autism Spectrum Disorder.
Sensitivities run high, especially around heavily charged words. What words are you using, marketer?
November 20, 2012
He’s Just Not That Into You
Men Are from Mars, Women Are from Venus
Getting the Love You Want
…If you’ve turned to these or any other self-help relationship books over the years, you know the power of communication. You understand the value of looking at a relationship from the other side. And you know that relationships develop based on what both sides put in and take out.
The relationship between a business and their SEO agency is no different.
This month’s SEO Newsletter is a resource for SEO agency-client relationship building. Like all relationships, this one requires communication, understanding and a willingness to collaborate. Here are the CliffsNotes for this month’s newsletter. Read more.
October 26, 2012
And Google said: “Let there be links.”
And the SEM world saw the links and the links were good.
But then, the SEOs partook of the knowledge and understood how to game the system. And they built up a great and terrible web of links through the power of dark forces.
And Google said I will strike them all down with a flood of penalties. Yet I will spare those who are willing to do good and give them a tool to help rebuild and start fresh. The tool will be called Disavow.
Where the story goes from here is up to you and me.
Can the SEO world resist the temptation to turn this tool into the next force for undue manipulation?
October 17, 2012
SEO Newsletter: The Growth Edition is hot off the presses. Another title we toyed with is “The How to Make A Site Better Edition.” The articles contained within address website management at all stages of planning, building and maintenance. If you’re launching, redesigning or rethinking a site, we point to areas where our experience suggests your site can improve.
Read more of SEO Newsletter: The Growth Edition, Available Now
September 6, 2012
I’m enlisting your help! (Times like these it’s awesome to have a megaphone as loud as this blog.) I need new phone recommendations. What are your must-have requirements of a phone? What do you love about your phone? Does your phone have any shortcomings? What do you use your phone for? Please answer these questions in the survey below!
Click through to read about how I sent my phone flying, learn about the next generation of smartphones about to hit the market, and weigh in on your mobile device preferences in a quick survey.
August 24, 2012
Let me ask, do the following at all match your own goals for your professional growth? Because this is what we believe the SEO Newsletter helps readers do.
1. Stay aware of changes by search engines and social platforms that affect a business’s web presence.
2. Understand the marketing strategies of industry leaders and how you can use the best strategies and practices in your work.
3. Be a well-informed member of the technology industry and marketing community subset. (Not only for your own benefit but for stimulating convos with colleagues and peers!)
4. Always be learning. Always be improving. Always be efficient.
In this month’s articles and news reports, the SEO Newsletter delivers the above, point for point.
Read more of Know It All? Want To? SEO Newsletter: The Data Edition.
August 16, 2012
Social media and mobile are prompting email marketers to re-examine the effectiveness of their current programs. With new social networks, mobile devices, and mobile apps constantly entering the digital arena, it’s easy to feel confused or overwhelmed. This session will provide an opportunity to pause, think, and take action on the intersection of email, social, and mobile.
August 15, 2012
The hour to follow will probably be the highlight of the conference. The SES San Francisco audience have been treated to a surprise Q&A keynote from Google’s Matt Cutts. Despite it not being on the conference schedule it’s a large, packed house.
Search and Google evolve. Go to g.co to sign up for a limited test of gmail in search results. Results from your gmail will be collapsed so someone looking over your shoulder won’t be able to see the email. They’ve been testing it in-house for a while now – that’s Matt’s response to Mike’s comment that it’s a little scary.
Knowledge Graph is Google’s attempt to make search faster. They’ve added results for queries like [California lighthouses] and [Tom Cruise movies]. Matt’s group used to be “search quality” and now it’s “search knowledge” because that’s what they’re trying to deliver.
Read more of Matt Cutts and the Search Dream Team Pop-Up Q&A.
June 29, 2012
Bing has been aggressively courting the SEO community. Among Bing’s moves to curry our favor is the recent Pheonix Update of Bing Webmaster Tools. And now Bing has introduced a link disavow protocol for handling pesky rotten links you just can’t get removed.
Bing is creating an ecosystem around its services and meeting SEOs’ demands is one corner of Bing’s efforts. They’re stoking the fires of demand by demonstrating the value of their search to a cool and tech savvy set and supporting a cashback rewards program for users. And the search engine is stimulating growth through the supply chain with continual improvements to search products and incentives site owners to create the best business experience on the web.
Read more of Bing, the SEO Friendly Search Engine.
June 8, 2012
There were 3 big lessons coming out of SMX Advanced this week.
1. SEO is hard.
2. Spamming/shortcuts have a short life expectancy.
3. Focus on marketing ━ presenting your biz in the best light to your audience.
You can think about how much of a “lesson” those really are since you probably already knew all that. Yet the conference gave a fresh face to these issues, which search marketers have dealt with since the inception of the industry.