Bruce Clay Blog : 2/15 : Industry NewsAugust 16, 2012
Social media and mobile are prompting email marketers to re-examine the effectiveness of their current programs. With new social networks, mobile devices, and mobile apps constantly entering the digital arena, it’s easy to feel confused or overwhelmed. This session will provide an opportunity to pause, think, and take action on the intersection of email, social, and mobile.
August 15, 2012
The hour to follow will probably be the highlight of the conference. The SES San Francisco audience have been treated to a surprise Q&A keynote from Google’s Matt Cutts. Despite it not being on the conference schedule it’s a large, packed house.
Search and Google evolve. Go to g.co to sign up for a limited test of gmail in search results. Results from your gmail will be collapsed so someone looking over your shoulder won’t be able to see the email. They’ve been testing it in-house for a while now – that’s Matt’s response to Mike’s comment that it’s a little scary.
Knowledge Graph is Google’s attempt to make search faster. They’ve added results for queries like [California lighthouses] and [Tom Cruise movies]. Matt’s group used to be “search quality” and now it’s “search knowledge” because that’s what they’re trying to deliver.
Read more of Matt Cutts and the Search Dream Team Pop-Up Q&A.
June 29, 2012
Bing has been aggressively courting the SEO community. Among Bing’s moves to curry our favor is the recent Pheonix Update of Bing Webmaster Tools. And now Bing has introduced a link disavow protocol for handling pesky rotten links you just can’t get removed.
Bing is creating an ecosystem around its services and meeting SEOs’ demands is one corner of Bing’s efforts. They’re stoking the fires of demand by demonstrating the value of their search to a cool and tech savvy set and supporting a cashback rewards program for users. And the search engine is stimulating growth through the supply chain with continual improvements to search products and incentives site owners to create the best business experience on the web.
Read more of Bing, the SEO Friendly Search Engine.
June 8, 2012
There were 3 big lessons coming out of SMX Advanced this week.
1. SEO is hard.
2. Spamming/shortcuts have a short life expectancy.
3. Focus on marketing ━ presenting your biz in the best light to your audience.
You can think about how much of a “lesson” those really are since you probably already knew all that. Yet the conference gave a fresh face to these issues, which search marketers have dealt with since the inception of the industry.
April 23, 2012
April’s SEO Newsletter is ambitious, offering readers the usual round-up of notable industry news from the month along with several action-oriented articles.
- Bruce Clay’s SEO Action Items for Google’s Assault on Aggressive SEO [Video Interview]
- Google Cracks Down on Over-Optimisation and Unnatural Linking
- Getting to Know Google’s Social Analytics
- Take SEO Training on Your Holiday in Milan
What are you waiting for? Get reading!
April 4, 2012
Marketers live at the powerful intersection of research, psychology and sales. We study people’s motivations so we can convince them to buy our products and services. Our aim to influence public opinion on behalf of brands and business is an endgame shared by all of society’s major institutions, from politics to religion to parenting.
While underlying human motivations don’t change much, our means of communicating do. The research around how consumers use media to interact with each other and with businesses give us marketers hints on the tone and message we can use for marketing on each channel. A new study gives us another data point on what motivates consumers to interact with brands on two specific channels: email and Facebook.
April 2, 2012
There’s been much discussion recently about safe link building tactics in light of Google’s rising vocalization of over-optimization. This post will get you up to speed on the events unfolding and provide you with resources for link building tactics that are Google approved.
Google has made an effort in the past few months to be more communicative with webmasters. In January and February of 2012, more than 700,000 messages have been sent to webmasters via Google Webmaster Tools. This number surpasses the number of messages sent throughout all of 2010. Messages include both manual and automated communications, such as malware notifications and responses to reconsideration requests.
March 30, 2012
The SEO Newsletter this month delivered to a range of reader interests.
- Learn how to mark up videos with Schema.org for enhanced search engine results if you’re in the technical trenches.
INTERNATIONAL: Google Launches Schema.org Markup for Videos
- For readers in Europe looking to up their Internet marketing game, there’s a calendar of the year’s SEM industry conferences and events.
INTERNATIONAL: Best SEO Events in Europe in 2012
- You’ll find a comprehensive wrap-up of the news and presentation takeaways out of SMX West.
BACK TO BASICS: SMX West 2012 Highlights and Post-Show Analysis
- Of special note, we’re proud to say that March’s newsletter was the 100th volume! We’ve reflected on the characteristics that drive the newsletter’s success, providing more than 15,000 subscribers with industry-leading news every month for eight years running.
SEO Newsletter Turns 100! The Evolution of a Company Newsletter, Eight Years in the Making
February 28, 2012
From the SMX West agenda: The audience is the panel in this session. Search marketers share thoughts, ideas and knowledge. The session is moderated by Search Engine Land editor-in-chief Danny Sullivan, and the audience shapes the agenda. Audience: Dave Naylor today, on his blog, writes about what might have changed in respect to link value in Google. Danny: [...]
February 24, 2012
If you didn’t get this month’s newsletter in your inbox this week, this should fill you in. Read on for excerpts from articles about:
- Navigation Optimization for E-Commerce Sites
- SEO Factors and Trends Report 2012
- SEO Vital Signs Not to Be Overlooked
- How to Get and Org on Board with SEO