Bruce Clay Blog : 4/17 : Industry NewsSeptember 19, 2011
Last Thursday we posted a new episode of our SEM Synergy podcast, this one from SMX East in New York City. While I wasn’t able to post about it here on that day (I was knee deep in the final day of liveblogging), the show was mad groovy for several reasons and definitely warrants a […]
July 26, 2011
As with any business in the information age, marketing has become a more and more specialized discipline. Long gone are the days when companies would just put up a billboard or record a radio advertisement, and expect the compelling copy to make the sale. Even within the Internet age, there has been an evolution—the indiscriminate pop-ups of the early World Wide Web era have evolved into the current search advertising market, which predicates itself on complex algorithms meant to divine the most effective results.
Effective Web marketing relies on cutting waste; business owners can no longer afford for their marketing to cast wide and survive on the scant percentages that are converted by a national ad campaign. The “Holy Grail” of marketing, therefore, targets the people most interested in buying your merchandise/booking your service at the moment of peak interest.
June 2, 2011
There’s something lurking behind the scenes of the search marketing industry that you might have noticed: it’s kind of club-ish. And I’m not talking the kind of club with drinks — wait, actually, it is kind of like that (if you’ve been to the conferences, you know what I mean) — I’m talking the kind of club that you need an invitation to get into, like a speakeasy or exclusive country club.
March 30, 2011
Americans love rags-to-riches stories. Why? Because it reminds us of the American Dream. For all you entrepreneurs who have taken a chance, left your steady paychecks and pursued that American Dream, I’m sure you have an inspiring story to tell. How you choose to tell it is entirely different.
Susan shared a link with me today; it was about the creation myths some startups tell. Superstar companies love to tell the story of how the idea for their startup came to them one night in a bar, or how they worked out of their mother’s basement until tenacity paid off.
And while all of these stories may have truth to them – are they completely transparent and are they painting a realistic picture of how to obtain success? Is success something that comes merely from hard work, or is it chance plus timing plus good idea plus hard work plus opportunity plus who you know?
Read more of Get Real: Telling the Truth About Being an Entrepreneur.
February 3, 2011
Ben is an author of many nonfiction books; this chat ought to be pretty exciting since he’s the creator of the book about Facebook that turned into the movie “The Social Network”.
I must admit, I haven’t seen the movie yet, but am happy this session is my first liveblogging experience ever. Hold on to your hats, people. Wheeeeeeeee!
January 4, 2011
This post is about to get deep. On my way to work today, I was listening to Dr. Wayne Dyer. Heard of him? He’s a motivational speaker of sorts. But he’s not so much motivating people as he is helping people to understand the power of the mind, the power of your thoughts, and the life you create.
Every single thought you allow in your mind has a ripple affect on not only the way you act but the things you invite into your life. This principle applies to family, love, health, happiness and even work. Today, I thought I’d talk about the impact of positive thinking and attitude on your working environment, your professional achievements and the success of your business.
Read more of The Power of Positive Thinking and Business Success.
November 18, 2010
Welcome to our monthly SEO update for October 2010. This update highlights key news in the SEO industry during October 2010, key SEO related blog posts from our bloggers in the US and Australia, key articles covered in our global newsletter and key podcasts from our Webmaster radio show. 1. SEO News a) Google Places […]
Last week’s Bruce Clay SEO Hot Tub was a lengthy one, the hot topic of the day was the recent change to Google Local Search—we’ve already covered at length over on this post, Google Local – big changes, so check it out over there. Other highlights of the session were: Google Instant becomes available on […]
November 10, 2010
Is breaking into the biz of creating new search engines and Web browsers feasible when you have O.G.s like Google and Firefox still running the show? Maybe. But it really depends on the definition of success. If history has anything to say, it’s that dominating the mainstream isn’t easy, and concepts looking to do that might not succeed.
October 14, 2010
Ever wonder what other professionals in the SEM space are making in relation to you? Looking for a good baseline salary because you’re applying for a job or looking to get into the industry? Wanna make sure your company or agency is offering competitive wages? These are all good reasons to promote and participate in the 2010 SEMPO salary survey.