Bruce Clay Blog : 5/15 : Industry News
June 2, 2010Vote for Your Favorite SMB Online Marketing Advice

Voting is now open for the Small Biz Discovery Contest!
In the end, we received four entries to the SEO category and two entries for the social media marketing category. We really hope that you take a moment to check out the articles and vote for your favorite in each category. Plus, if you vote you can enter a drawing for a seat in our SEO Training.
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May 20, 2010
Guest Post Week Coming to the BCI Blog

You are receiving this blog post from the future!
Okay, not really, but it just went live and I’m nowhere near BCI headquarters in sunny Simi Valley. Right about now I’ve probably made it to my hotel in the Big Apple after my red eye flight and am taking a quick catnap before my week-long family vacation extravaganza explodes into a storyline befitting the Griswolds.
While I’m gone, I expect an adventure — not only for myself but also for the important things being left in capable hands. For instance, Hiccups is going to have a nice stay with Grandma, who will no doubt give her all the cactus paddles and dandelion greens her heart desires. And the blog? Well, the blog is more than happy to be keeping company with some of the loveliest ladies in search and social.
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May 18, 2010
SEO Newsletter in Stores Now!

The SEO Newsletter for May 2010 has landed in inboxes. In it you’ll find search and Internet news from the past month and articles with guidelines for small business SEO and Meta tags.
If you want to get the SEO news from BCI in your inbox each month, just enter your e-mail address in the “Subscribe to our Newsletter” box over in the left-hand sidebar there. Happy reading!
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April 22, 2010
The LONG-TABLE – SEM Tactics that work SMX Sydney
How to rank well for local? Get links with your city name in them to link to you. Make sure your listing across multiple databases are correct, i.e. yellow pages, yelp etc. Have a different page for each different location. Also use abbreviations for your organisation. Same for mobile search, trigger for universal on mobile [...]
SMX Sydney- When Google Guidelines and screen reader accessibility collide
This session is given by Chris Dimmock and maybe Greg Grothaus because he is standing up there. There has been a bit of a shuffle here today. How does google know when you are being spammy in terms of accessibility? Web accessibility is making the web available for people with disabilities. Chris gives us some [...]
April 21, 2010
SMX Sydney- Bruce Clay Australia Live Blogging Schedule
Over here at the Bruce Clay Australia, we really enjoy SMX Sydney. Not only do we get to set-up a booth (number 5) and talk search all day, I also get to live blog the excellent speakers on show for SMX Sydney 2010. Here is my live blogging schedule, subject to change due to weather [...]
April 15, 2010
Win a Pass to SES San Fran through Our Small Biz Discovery Contest

Raise your hand if you’re interested in a free pass to Search Engine Strategies San Francisco? Better yet, enter this contest if you’re interested in a free pass to SES San Francisco!
That’s right. Bruce Clay, Inc. is handing over a three-day SES SF conference pass to the winner of the Small Biz Discovery Contest. While you’re at the conference, you can attend the partnered one-day SEO training with Bruce, too!
To enter the contest, answer the question: What one recommendation would you give to small business owners to improve their online presence? You can go at it from one of three categories: SEO, PPC or SMM.
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April 12, 2010
How fast can you go?

Google has just announced that the speed at which your website loads, is a now a factor is the organic search algorithm. Google has used page load speed as an element for determining the quality score of a PPC campaign for some time and have been suggesting that it will become part of organic search, [...]
March 31, 2010
Personalised search, breaking the bad news

When meeting someone new, questions about what you do for a living will invariably arise. Of the 2 and a bit years I’ve been working in search engine optimisation, my reply to those questions was frequently met with blank stares, especially from the older generation (to whom I now just reply, “I work in IT”). [...]
March 29, 2010
Measure twice, cut once

It is an old carpentry idiom, but it can apply to many things in today’s world and SEO is certainly one of them. When we start a relationship with a client, it’s always best to be involved in the website development process as early as possible and preferably be involved in the development of the [...]


