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September 14, 2015

Gary Illyes: Panda Will Update Slowly with Refreshes, Penguin Updates Will Be Real-Time ━ Eventually

gary illyes

Google Webmaster Trends Analyst Gary Illyes joined Bruce Clay for a candid chat about topics vital to SEO, including content for mobile, Gary’s dream of a world where everyone employs HTTPS, and the reality of the Phantom updates — plus plenty of talk about penalties and algorithm updates.

Here are key highlights right off the bat:

  • Panda updates will come slow with refreshes and Penguin updates will happen in real time
  • HTTPS can be seen as a tiebreaker between otherwise equal sites
  • Phantom was a core algorithm change
  • Google considers Panda part of the core algorithm now and does not think of it as a penalty
  • We are “months away” from the next Panda update

Watch the entire interview and/or read the transcript!

September 11, 2015

The SEO Scoop with Enge & Traphagen: New Stats on Direct Answers, Google+ Changes & ‘The Art of SEO’

Join Bruce Clay, Inc.

Do you want the latest research on Direct Answers from Eric Enge? Want to hear early-adoption evangelist Mark Traphagen’s thoughts on the newest video chat technologies like Then you’ve come to the right place. The impressive Stone Temple Consulting duo took a break from their busy schedules to join me for a live Hangout on Air. It was the latest in a series of interviews with key speakers as we gear up for SMX East and Pubcon; we’ve been joined by Rand Fishkin, Danny Sullivan and Ginny Marvin, and we have Google’s Gary Illyes joining Monday.

In addition to Direct Answers and, Enge and Traphagen shared their insights on:

  • Personal brand building and how to use individual trust to boost brand trust
  • The future of Google+ now that hangouts and photos stand on their own
  • What’s different about the latest edition of “The Art of SEO”
  • What content should do, and why marketers can’t afford to be afraid

Click through to watch the interview or read the transcript.

September 9, 2015

We’re Headed to SMX East & Pubcon Las Vegas to Bring You Live Conference Reports

Bruce Clay, Inc. Team Headed to SMX East

In two weeks, your feeds and streams will be enriched with new technical SEO tricks, digital marketing case studies and inspiring, big picture pep talks. That’s because attendees of digital marketing conferences SMX East and Pubcon Las Vegas will be blogging, tweeting and ‘gramming the most quotable and memorable takeaways. I’ll be at both conferences as a reporter on the scene so that, even from your office, you can attend the conference.

View our liveblog schedules to see the sessions and speakers to expect on our blog, or to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.

September 2, 2015

An Interview with Moz’s Rand Fishkin: Up Close and Personal #TAGFEE

rand fish

We’re off to see the Wizard — the Wizard of Moz, that is: Rand Fishkin! He’s keynoting Pubcon Las Vegas 2015, and he’s the latest guest in our distinguished speaker series.

Rand illuminated topics including:

  • The ROI of giving away information via content/Whiteboard Friday
  • What he’ll be addressing at Pubcon
  • Google’s new logo and rebranding
  • The war between time, energy and budget inside marketing teams
  • How he brings the values of TAGFEE to life and work

Check it out!

August 25, 2015

Danny Sullivan & Ginny Marvin Video Speed Interview: What’s Trending at SMX


Yesterday morning, Danny Sullivan — a key SMX conference organizer and founding editor of Search Engine Land — shared his thoughts on SEO, the digital marketing industry, and how he keeps SMX at the top of its game. With his fellow Search Engine Land editor Ginny Marvin, they talk about the top things digital marketers must be paying attention to through the close of 2015, including mobile website experience, Yahoo Gemini, new tools and reporting, and direct answers. This rare opportunity to hear why SMX matters and what the year’s SEO trends are from Danny himself is not to be missed!

Check out the 18-minute video interview and read the transcript in What’s Trending at SMX: Danny Sullivan & Ginny Marvin Video Speed Interview.

August 6, 2015

Infinite Scroll & SEO: Do They Mix?

Infinite Scroll Square

Infinite scrolling is the process of loading content when the user brings it into view, i.e. when the user scrolls or clicks. Infinite scrolling is great for:

• User experience, as it can lead users to content they might not have otherwise discovered
• Time on page, as users theoretically read longer
• Reducing above-the-fold content load time

However, infinite scroll carries risk for content indexing and ranking, and may even decrease user interaction on the site.

Read on to discover what infinite scrolling is, the potential SEO hazard it poses, the problems Etsy encountered when it added infinite scroll, and why our recommendation is to proceed with caution.

July 29, 2015

Interview with Bing’s Duane Forrester: Looking Into the Future of Search & Tech

Duane Forrester wins Search Personality of the Year at the 2014 U.S. Search Awards.

Anyone who knows Duane Forrester, Bing’s senior product marketing manager, knows he’s a got a ton of SEO knowledge to share, plus personality to go with it (he is, after all, the U.S. Search Awards reigning Search Personality of the Year). Duane joined Bruce Clay in the studio for a special episode of digital marketing podcast SEM Synergy.

The podcast episode is 30 minutes filled with future-forward perspective on a lot of the search engine optimization industry’s favorite topics — from how and when wearable tech will really take off to the emergence of digital assistants like Cortana and Siri.

Read on for highlights from this exclusive interview with Duane Forrester. You don’t want to miss it when he sounds off on:

  • What users really want from mobile search
  • The growth of mobile-specific algorithms
  • Why Google Glass actually matters
  • How Duane uses technology to overcome human flaws
  • Bing’s approach to SEO wish lists
  • Why search engines aren’t as transparent as they’d like to be

June 10, 2015

How to Set Up Google Search Console – Free Search Engine Optimization & Webmaster Tools for Your Website

How to Set Up Google Search Console

If you have a website, then you ought to know about Google Search Console. Formerly known as Google Webmaster Tools, this free software is like a dashboard of instruments that let you manage your site. Seriously, unless you prefer running your online business blindfolded, getting this set up should be any webmaster’s SEO priority. Follow the step-by-step instructions (with screenshots) for how to set up a Google Search Console account.

June 3, 2015

SMX Liveblog: Baidu Revealed: An Inside Look At ‘China’s Google’


Baidu Vice President Liang Zeng has flown 3,000 miles from Beijing to spend 25 minutes with SMX Advanced digital marketers. Thank you, Zeng!

Baidu is often referred to as the “Chinese Google.” Would you be surprised to learn that in China, Baidu is even more dominant in the search space than Google is in the U.S.? As we’re told in this session at SMX Advanced, Baidu has 96.3 percent market share among mobile users in China.

If you or your client is looking to crack the Chinese search market, it’s imperative that you learn more about the Chinese search behemoth. So, without further ado, get to know Baidu from Zeng.

Read Baidu Revealed: An Inside Look At ‘China’s Google’.

May 29, 2015

Lisa Williams’ New Digital Marketing Book Available for Free Download During #SMX Week

Lisa Williams

Between conferences and clients, Lisa Williams — a woman who needs no introduction in the SEO community — has been hard at work on her first book, “When Everybody Clicks: Sustainable Digital Marketing,” will be available on June 2. In fact, “When Everybody Clicks” will be available for free download June 2–5.

In writing this book, Williams interviewed more than 60 digital marketing thought leaders, including Bruce Clay, Eric Enge, and Michael King. The aim of this passion project? To understand how relationships impact the technology industry. We turned the tables on Williams and asked her to answer our questions in this exclusive interview. Williams, who is speaking at SMX Advanced next week, reveals lesson learned while writing “When Everybody Clicks” and talks about digital marketing priorities and Google’s mobile-friendly update.

Read the full interview!

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