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December 15, 2015

SEO, PPC & Content Virtual Conference: 2015’s Liveblog Recap

2015 Virtual Conference(1)

Here on the BCI blog, we publish updates to keep digital marketers current on new tactics and evolving perspectives. To do so, we send livebloggers to major digital marketing conferences so readers can get the 411 from the industry’s search marketing, content, conversion and advertising experts. This year, Virginia Nussey and I covered more than 85 sessions live from SMX West, SMX Advanced, SMX East, Pubcon, SEJ Summit Santa Monica and BIA/Kelsey NEXT in Local.

As we wrap up the year, we present an early holiday gift. We’re packaging up the most high-impact liveblogged sessions of the year to create a virtual conference you can follow along with each day this week. Or, pick and choose the tracks that interests you. Either way, this virtual conference is your fast track to getting up to speed on what happened in digital marketing in 2015:

• Wednesday, Dec. 16: Content, Social Media & Understanding Your Audience
• Thursday, Dec. 17: Search Engine Marketing, PPC Advertising
• Friday, Dec. 18: SEO Milestones of 2015

Read SEO, PPC & Content Virtual Conference: 2015’s Liveblogged Lessons




December 10, 2015

Are Millennials That Different? USC PhD Discusses Millennial Motivation – #BIAKNEXT Liveblog

Dr. Karen North speaking

As digital marketers, we’re always trying to learn more about millennials’ behavior — they are, after all, the largest demographic in existence. But is the super social behavior of millennials really that different from other groups?

“We are all social animals: this has never changed and it never will. People don’t change. The only thing that changes is the technology that mediates our social actions. And everything we used to do in person we now do digitally,” posits Dr. Karen North, director of USC Annenberg’s Digital Social Media Master’s program. “Social media is how we connect and communicate. And it is blind to geographic proximity. We live in both our local communities and our digital online communities.”

In this morning’s keynote address at BIA/Kelsey’s NEXT conference in Los Angeles, North talks about millennial motivation, marketing and media …

Our Kristi Kellogg was there, so you can read the liveblog.




The Post Mobile Era: Keynote with Robert Scoble at #BIAKNEXT

Robert Scoble at BIAKNEXT

Robert Scoble (@Scobleizer) studies the future — that’s literally his job description as a futurist at Rackspace.

In this keynote for the #BIAKNEXT conference in Los Angeles, Scoble is going to share what’s on his radar as the major disruptors and game changers headed our way, including:

  • Beacons
  • Tapingo, the app many college campuses use for transactions
  • Many other future tech products

Read Scoble’s predictions in this liveblog about the Internet of things.




November 25, 2015

What Bruce, Duane & the BCI Gang Are Thankful For! #Thanksgiving

BCI Thanksgiving 2015

From family to friends, travel to great jobs, babies to weddings, there’s a lot to be grateful for this year. Tomorrow is Thanksgiving, and in honor of the holiday, some of us on the Bruce Clay, Inc. team shared what we’re especially thankful for.

We are also particularly thankful for the new additions to our team: Duane Forrester, VP of Organic Search Operations, and David Szetela, VP of Search Marketing Operations. Bruce Clay said it best when he said: “I am thankful that the company was able to add key leaders to our roster. Along with myself and the BCI team, we form a powerful force in the SEO and PPC space.”

Click through to read what Bruce and folks on our team are thankful for.




November 17, 2015

Search Expert Duane Forrester Joins Bruce Clay, Inc. as VP of Organic Search Operations to Take the Road Less Traveled

Duane Forrester Headshot

Where does the former lead SEO at Microsoft/MSN and leader in the development of Bing Webmaster Tools go after an eight-year tenure at Microsoft? If the corporate world is a freeway, Duane Forrester heads for the exit, takes the road less traveled, and joins Bruce Clay, Inc. in a newly created position as Vice President, Organic Search Operations.

Bruce Clay, Inc. added Duane Forrester to the team in order to provide businesses with an exclusive advantage in search engine optimization methodology and digital marketing strategy. Forrester was awarded Search Personality of the Year at the 2014 U.S. Search Awards.

“Everyone knows that Duane could have gone to work for any company he wanted,” said Bruce Clay, president of Bruce Clay, Inc. “It is an honor that he chose to work here.”

Get the story behind why Forrester chose BCI over any other agency: Former Bing Sr. Product Manager and Search Expert Duane Forrester Joins Bruce Clay, Inc. as VP of Organic Search Operations.




November 3, 2015

Latest on Mobile: Essential Takeaways for Marketers from SMX East & Pubcon

Latest on mobile for marketers

It’s becoming clear that mobile friendliness is more than a responsive website that gets a passing grade on the Mobile-Friendly Test.

The concept of mobile friendliness covers increasingly advanced digital media territory:

  • Mobile apps: Do you have a mobile app? Is it indexable by Google?
  • Mobile conversions and personas: Is mobile traffic failing to convert? That’s to be expected if mobile personas, mobile-specific conversions and calls to action haven’t been identified.
  • Mobile advertising: Are you utilizing mobile search PPC features like call extensions and call-only campaigns?

At the two biggest search-industry conferences this fall, SMX East in New York and Pubcon Las Vegas, search engine reps and renowned speakers covered the full range of Digital marketing topics, especially mobile issues — everything from Google’s mobile-focused features to app indexing to mobile ads. We published 46 sessions and keynotes from these conferences on the BCI blog. Here we distill the most important news and advice related to mobile.




October 14, 2015

SEO & SEM in the Competitive Automotive Space – Pubcon Liveblog

greg gifford and ira kates at pubcon

The automotive industry is incredibly competitive when it comes to search engine marketing. To rise to the competition requires in-depth local SEO knowledge and PPC know-how. This session offers strategies for local search marketing, both paid and organic, that all marketers can use. Our speakers are Ira Kates, who will speak to paid search, and Greg Gifford, who addresses organic SEO.

Read the liveblog from Pubcon.




October 9, 2015

Building an SEO/SEM Agency – #Pubcon Liveblog

Building an Agency session liveblog

What makes a great SEO or SEM agency? This question applies to companies looking to hire an agency, since they need to make sure they’re working with an agency team that can not only write a good RFP but also drive their KPIs. However, in this Pubcon Las Vegas session the speakers come at it from the agency’s point of view: How can you plan, start, hire, train and grow a successful agency team that can produce as well as sell?

Read the full liveblog with slides.




October 8, 2015

The High Cost of Free Traffic: Pubcon Keynote by Wil Reynolds

Wil Reynolds feature image

Not sure about going into paid search? The question is not whether or not to go into paid, says Pubcon Las Vegas keynote speaker Wil Reynolds. Instead, it is: What are you building that is worth paying for people to see? In this eye-opening session, Reynolds talks about why predicting the ROI of organic search rankings is “impossible” today and why it’s vital for brands to be creating “content that’s worth paying for.”

Read the liveblog of The High Cost of Free Traffic.




Reputation Management: How to Un-trash Your Brand – #Pubcon Liveblog

Reputation Management liveblog

What happens in Vegas may stay in Vegas, but what happens online spills into the real world and affects brands and businesses in a major way. Live from Pubcon Las Vegas 2015, Simon Heseltine, senior director of audience development at AOL, and Tony Wright, CEO and founder of WrightIMC, are giving an example-packed presentation titled “Reputation Management: How to Un-trash Your Brand” on the ins and outs of online reputation management.

Heseltine is up first, and he’s going to share the way people and brands fail at online reputation management, before he turns it over to Wright — who will share how to combat the fails.

Read the full liveblog.




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