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Internet Marketing Optimization Archives - Page 2 of 133 - Bruce Clay, Inc. Blog

March 5, 2015

SEO, Paid Search and Social Media Strategy Integration #SMX Liveblog

Five SMX West 2015 session speakers after the "Search and social" SMX session

Three heads are better than one! From reputation management, to increased reach with retargeting — your SEO, SEM and social media strategies need to support one another.

Read this SMX West 2015 liveblog coverage to learn:
✓ Why you must take control of your social profiles as part of your reputation management strategy
✓ 6 steps to social reputation management
✓ How to use social to marry searcher intent with identity
✓ Why your marketing strategy needs paid social




How to Improve Search and Social Teamwork #SMX Liveblog

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Not unlike peanut butter and jelly, search and social work best together. In this SMX West 2015 liveblog coverage, Ford Motor Company Director of SEO Ellen White, and Kenshoo Content and Media Manager Kelly Wrather, discuss the importance of teamwork and cross-channel strategy between social media and search marketing teams.

Learn:
✓ 3 reasons why search and social should be the next channels you integrate
✓ How to develop a cross-channel plan
✓ Why you need to stop worrying about your own weaknesses, and start worrying about the weakness of your teams.
✓ How to use checklists to strengthen your cross-channel communication and strategy.

Read all of Improving Search and Social Teamwork




March 4, 2015

SMX West Keynote: How to Get Critical Online Reviews in Today’s Social Economy

Bill Tancer

Bill Tancer, author of “Everyone’s a Critic,” is the general manager of global research at Experian Marketing Services. This makes him the world title holding data geek. On Twitter he’s @billtancer. For today’s keynote he’s going to do something different and never before presented. He’s going to share a behind-the-scenes tour of his book “Everyone’s a Critic.” The story involves an Icelandic volcanic eruption, a review that “this place sucks,” and a near heart attack at his kitchen table.

Read our liveblog coverage of Bill Tancer’s SMX West keynote address on How to Get Critical Online Reviews in Today’s Social Economy




Unconvinced HTTPS is Worth It? Better Read This #SMX Liveblog (with Insights from Google)

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If you’re unconvinced that a move to HTTPS is for you … then keep reading. Google Webmaster Trends Analyst Gary Illyes will share why Google values secure search so much, and what he and the Google team are planning next when it comes to secure search. Joining Illyes on the stage are fellow search savants Eric Enge (president of Stone Temple Consulting and author of “The Art of SEO”) and Bill Hartzer (senior SEO Strategist at Globe Runner), who will also share their insights into secure search.

Article includes:
✓ A 33-Step Checklist for Moving to HTTPS
✓ A PHP hack that makes new HTTPS pages pull social sharing data from old HTTP posts.
✓ An HTTPS Q&A session with Google Webmamaster Trends Analyst Gary Illyes.

Read more of Unconvinced HTTPS is Worth It?




Mobile App Indexing, Deep Linking & Development #SMX

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Developing an app is a resource investment, but one that can pay off in time if done right. In this SMX West session — “Search Inside the App” — Google’s Mariya Moeva talks about how Google is looking at apps, and the opportunities they afford. She is joined by digital marketers Ian Sefferman and Justin Briggs. Briggs and Sefferman work in app development and analytics and they will share their latest insights straight from the trenches.

Learn how to get your app indexed in search, what “app deep linking” is, and three app development recommendations straight from a Google Webmaster Trends Analyst.

Read Mobile App Deep Linking, Development & Indexing.




Mastering AdWords Scripts for Search Marketers – #SMX #21B

Mastering AdWords Scripts liveblog

This liveblog of the “Mastering AdWords Scripts” session at SMX West is designed for search marketers who have already written AdWords scripts. The three-expert lineup of speakers moderated by Matt Van Wagner dives deep (and fast!) into how scripts in an SEM toolkit make ads more flexible and powerful.

Read more of Mastering AdWords Scripts




March 3, 2015

Dr. Pete On the Ever-Changing Nature of the Google SERP

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Moz’s SERP scientist, Dr. Pete Meyers — commonly known simply as Dr. Pete — takes the stage to discuss the changing nature of the Google SERP, and how SEOs can respond.

Read Dr. Pete on the Ever-Changing Nature of the Google SERP.




Google SERP Eye-Tracking: 2005 vs. 2014

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Mediative Chief Strategy Officer Gord Hotchkiss and Business Development Manager Matt Agtarap share results from their company’s 2014 Google SERP eye-tracking study in the aptly titled “How Users View and Interact with Contemporary Google Search Results” session at Search Marketing Expo (SMX) West 2015.

Read the liveblog coverage.




February 24, 2015

​Getting Things Done the Enterprise Way #SEJSummit Liveblog

Jeff Preston at Search Engine Journal Summit

Jeff Preston is the senior SEO manager at Disney Interactive. Disney Interactive includes the company’s websites, video games, mobile apps and more. In the “Getting Things Done the Enterprise Way” session at Search Engine Summit in Santa Monica, Preston discusses the criticality of technical excellence, team culture, winning influence and more. Get the full story.




Neil Patel’s 6 Unorthodox Conversion Tactics #SEJSummit Liveblog

neil patel

Neil Patel is the co-founder of CrazyEgg and KISSmetrics, analytics and conversion optimization tools and platforms. He’s been doing business online for 11 years and he does at least four new A/B tests a month. He’s a CRO master.

A lot of businesses aim for one thing: driving traffic. Long-term ethical traffic driving tactics costs a lot of money. If you can optimize your conversions, you’re going to make more from the traffic you have.

  • How to think about conversion optimization the right way. This will help you get more wins.
  • How to come up with tests. Create tests based on what you see as problems, not based on what you want. Tests have to be data driven.
  • Suggestions on tests you can run that should help boost your conversion rate.

Read on for Patel’s six unorthodox conversion tactics.




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